Influencer

The Making Of Jake Webber: From Dreamer To YouTube’s Most Unlikely Alt Icon

In Paris for the holidays, Jake Webber sounds both restless and content.  “I didn’t even know...

Platform

YouTube Launches Comments On Shorts Ads, Expands Mobile Web Availability To Boost Holiday Campaigns

Google has introduced interactive comments on eligible YouTube Shorts ads and expanded Shorts advertising to the...

Platform

YouTube’s Neal Mohan Named TIME’s 2025 ‘CEO Of The Year’

TIME Magazine named YouTube CEO Neal Mohan its 2025 “CEO of the Year,” recognizing his leadership...

Strategy

PepsiCo Expands Creator Strategy With Dedicated YouTube Channel, Holiday Series

PepsiCo has launched a dedicated YouTube channel for Pepsi MAX, debuting with a five-part Christmas series...

Influencer

Creator-Led Tech Show ‘TBPN’ Nearly Sells Out 2026 Ad Inventory With Annual Sponsorship Model

TBPN has nearly sold out its advertising inventory for 2026 through annual, category-exclusive sponsorship deals, co-host...

Platform

YouTube Global Culture & Trends 2025: Platform Highlights Creator Innovation And Regional Content Shifts

YouTube has released its annual “Global Culture & Trends Report” for 2025, analyzing the platform’s most-subscribed...

Platform

YouTube Launches Recap Feature To Showcase Users’ Annual Viewing Habits

YouTube introduces Recap, a year-end feature that compiles users’ viewing data from 2025.  Recap became available...

Influencer

Joe Barnard On What It Means To Be A Creator In The Age Of Spaceflight

Joe Barnard didn’t set out to become an internet rocket scientist. He was a music student...

Technology

Acast UK Launches YouTube Program With Little Dot Studios Partnership

Podcast company Acast launches a UK premium audio and video podcast offering through a partnership with...

Platform

YouTube Is Testing Custom Feed Feature To Address Algorithm Recommendation Issues

YouTube is testing a new experimental feature called “Your Custom Feed,” designed to give users more...

Influencer

Meet Kevin & Bowie, The Dynamic Duo Behind ‘The Uber Dog’

When Kevin Ferman starts his car in Boulder, Colorado, there’s one passenger who never misses a...

Technology

Social Media Agency Little Dot Studios Launches ChIP Intelligence Platform For YouTube Channel Management

Little Dot Studios introduces Channel Intelligence Partner (ChIP), a proprietary analytics platform designed to optimize YouTube...

Influencer

Pocket.watch Expands ‘Toys And Colors’ Beyond YouTube With Holiday Programming Slate

Pocket.watch launched new holiday content for “Toys and Colors” across streaming platforms and its subscription service,...

Commentary

What’s Working In Influencer Discovery Tools? Insights From 28 Industry Professionals

Influencer discovery tools have become a critical starting point for brands building creator partnerships, yet the...

Influencer

How Rowan Ellis Turned Queer Video Essays Into A Platform For Deep Thinking And Digital Solidarity

Rowan Ellis has built a digital space where complex ideas feel accessible, necessary, and deeply human....

Commentary

Side Hustlers Turn To AI, Social Platforms To Build ‘5-To-9’ Creator Businesses

Canva has released new research in partnership with PureSpectrum showing 44% of U.S. professionals earn income...

Agency

Viral Talent: A Decade Of Building Creator-Led Media Brands

Laura Edwards and Alex Chavez-Munoz recognized an opportunity in the digital field long before influencer marketing...

Influencer

The Renovation That Became A Business: How Anna & Philipp Built a Creator-Led ‘Chateau’ Empire

Life at the “chateau” (a French country house) was never meant to unfold on camera, yet...

Influencer

The Invisible Storyteller: How Primal Space’s Ewan Cunningham Makes Mesmerizing Animated Documentaries On YouTube

When Ewan Cunningham opens a new animation file, it is usually the start of a month-long...

Technology

FoodSocial: Building A Community Where Creators, Brands, And Home Cooks Thrive Together

What happens when a creator who built one of the early food blogs sets out to...

Influencer

Hannah Meloche On Growing Up Online, Building A Brand, And Learning To Regain Her Energy

Hannah Meloche has spent more than a decade growing up on camera. What began as a...

Strategy

YouTube Science Channel ‘Veritasium’ Expands Into Tabletop Gaming With Kickstarter Launch

Veritasium, a YouTube science channel with nearly 20 million subscribers and over 40 million monthly views,...

Influencer

Lindsay Nikole Is Bringing Zoology To Millions By Turning Science Into Storytelling

Lindsay Nikole built an audience of more than five million followers by making the natural world...

Technology

Startup Gaggl Champions ‘Creator-Hosted TV’ To Bring Gen Z Back To Watching Together

Greg Miall has spent his career building media businesses through every major shift in how people...

Agency

Solving The Equation Between Brands And Creators: Algebra Media’s Direct-Response Model

David Keller founded Algebra Media in 2017 when influencer marketing was entering a noisy adolescence. Networks...