Technology

Mario Joos Breaks Down The Science Behind YouTube Success

The multi-billion-view creators dominating YouTube aren’t just getting lucky with their content—they’re applying principles that can...

Platform

YouTube’s Economic Footprint Reaches $55 Billion In U.S. GDP Contribution

YouTube’s creative ecosystem contributed over $55 billion to the U.S. GDP and supported more than 490,000...

Brand

What Happens When YouTube’s Top Golf Stars Face PGA Tour-Level Competition?

While producing Netflix’s golf documentary “Full Swing,” Pro Shop Studios co-founder Mark Olsen discovered that millions...

Commentary

Podcast Advertising Sees Surge In YouTube Video Content As Performance Metrics Stabilize, Report Shows

Podcast advertising campaigns increasingly incorporate YouTube video components, with 64% of simulcast content now consumed on...

Brand

Electrify Video Partners: Scaling Creator Businesses Through Investment And Expertise

YouTube is on track to overtake Disney as the largest media company by revenue by the...

Influencer

MrBeast Achieves New Milestone As First Channel To Hit 400 Million Subscribers On YouTube

Jimmy Donaldson, known professionally as MrBeast, has officially become the first individual content creator to surpass...

Platform

YouTube Rolls Out Side-by-Side Live Ads, Plus New Beta Features

YouTube announced the launch of side-by-side ads for automated live mid-rolls, the expansion of the voice...

Platform

Flipkart Launches EOSS With 70,000 Brands, Influencer Campaign, And New TVCs

Flipkart commenced its Fashion End of Season Sale (EOSS) on May 30, 2025, featuring over 70,000...

Technology

Foreplay Launches Lens Analytics Platform Without Ad Spend-Based Pricing

Foreplay.co introduces Lens, a creative analytics platform designed to provide advertisers with performance data that focuses...

Platform

YouTube CEO: ‘India’s Creator Economy Will Have Global Implications’

India’s creator economy is on track to generate over $100 billion in revenue by 2030, with...

Platform

Nielsen Data Show YouTube Getting Its Highest Viewership In April For The Third Consecutive Month

YouTube reached a platform-best 12.4% of total TV viewing time in April, marking its third consecutive...

Platform

YouTube Scores First-Ever Exclusive NFL Game Stream From Brazil For 2025 Season

YouTube has secured exclusive rights to stream the NFL’s Friday night Week 1 game from São...

Platform

YouTube Debunks Common Myths About Shorts As Format Gains Traction

YouTube is addressing misconceptions about its Shorts format as it reports significant growth in short-form content...

Brand

Pocket.watch Expands Creator Network With Nine New Partners, Reaching Nearly 1.3B Subscribers

Image credit: Pocket.watch Pocket.watch, the kids and family creator media company, has added nine new creator...

Influencer

iShowSpeed To Challenge Sports Legends In New YouTube Series Backed By DICK’S Sporting Goods

OBB Media and YouTube creator iShowSpeed, whose real name is Darren Watkins, are launching “Speed Goes...

Influencer

MrBeast Partners With Riyadh Season To Launch Exclusive Content, Global Attractions In Saudi Arabia

MrBeast has formalized a partnership with Riyadh Season 2025 to develop exclusive content and physical attractions...

Agency

#paid Launches YouTube Creator Integration To Enable Organic, Paid Brand Campaigns Through Unified Platform

Creator marketing platform #paid has launched YouTube creator integration, enabling brands to run both organic and...

Platform

YouTube Unveils Creator Partnership Tools To Boost Brand Collaborations

YouTube has unveiled new tools designed to strengthen connections between brands and creators during the recent...

Platform

YouTube CEO Announces $100M Investment at WAVES 2025 Summit, Hails India as ‘Creator Nation’

YouTube CEO Neal Mohan announced a $100 million investment in India’s creator ecosystem over the next...

Platform

YouTube Returns As Title Sponsor For VidCon 2025, Celebrating 20 Years Since First Video Upload

VidCon has announced that YouTube will return as title sponsor for its 14th annual flagship event,...

Platform

YouTube Ad Revenue Soars To Nearly $9B In Q1 2025, Up 10.3% Y-o-Y

Google parent Alphabet Inc. reports YouTube‘s ad revenue climbed to $8.93 billion in the first quarter...

Platform

YouTube Reports Record Growth In MENA Creator Earnings On 20th Anniversary

YouTube has reported significant growth among high-earning creators across the Middle East and North Africa (MENA)...

Platform

YouTube Report: Virtual Creators Go Mainstream, Averaging 50 Billion Annual Views 

Virtual creators and artists have gone from niche curiosities to influential players, with significant viewership and...

Platform

YouTube Introduces AI-Generated Custom Instrumentals In Creator Music, Tests ‘Subscribe+’ Button

YouTube is launching AI-powered custom instrumental generation within its Creator Music platform, enabling video producers to...

Technology

Social Agency team5pm Unveils New Feature To Help Marketers Analyze Competitor Rankings

Social agency team5pm‘s technology platform, topictree, has launched Content Gap Analysis, a new feature that helps...