Influencer

How ‘The Stella Show’ Is Adapting to the Tween Gap After Growing to 7 Million YouTube Subscribers  

This summer, Stella Wallace walked onto a stage at VidCon and explained to a room of...

Brand

Colin & Samir Partner With Lexus on Four-Part YouTube Creative Series

Creator duo Colin & Samir have partnered with Lexus to produce “Colin & Samir Start Over,”...

Influencer

British TV Presenter Holly Willoughby to Launch YouTube Lifestyle Show

Holly Willoughby has confirmed that her new YouTube show, “Together,” will launch by the end of...

Talent Collectives

Former Wheelhouse CSO Ed Simpson, Content Partners Launch Wonderloom Media, Acquire True Crime Channel ‘Dr. Insanity’

Content Partners, an independent owner of studio-distributed film and television assets, and media executive Ed Simpson,...

Tech

Zefr Expands Brand Safety Platform Into Türkiye, GCC, and Egypt Through Local Media Partnerships

Zefr, a provider of AI-powered brand safety and suitability solutions, announced strategic partnerships with Black C...

Tech

Little Dot Studios Launches Tool to Boost YouTube Partner Revenue

Little Dot Studios has unveiled HyperLaunch, a new addition to its Little Dot OS suite of...

Talent Collectives

The Case Against Mega-Influencer Budgets: How Dawson Marie Is Empowering The Creators Brands Overlook

Ashlynn Racquel works both sides of the influencer deal. As the founder of Dawson Marie, a...

Brand

Prime’s Australian Distributor Collapses Into Administration With $8M in Debt

Congo Brands Australia, the Melbourne-based distributor behind Logan Paul and KSI’s Prime drinks, has entered administration,...

Tech

Streams Charts Launches IRL Map, an Interactive Tool for Tracking Streamers’ Travel History

Streams Charts has launched IRL Map, a tool that converts a creator’s streaming history into an...

Strategy

Donut Media’s Partnerships Chief Amanda Klein on What Marketers Still Get Wrong About Buying YouTube

Donut Media has spent more than a decade building one of YouTube’s most recognized automotive channels....

Influencer

Content Creator Dylan Nabeth on Learning To Think Like A Businessman

Dylan Nabeth’s path to success was not a straight climb. It took restart after restart before...

Platform

pocket.watch to Premiere Creator-Led Series ‘Rabbit Hole’ July 13 on Disney+, Hulu 

pocket.watch will premiere “Rabbit Hole,” a creator-led variety series, on Disney+ and Hulu on July 13...

Influencer

Good Good, Dude Perfect Expand Partnership With Co-Branded Products, Live Events

Good Good and Dude Perfect are broadening their business relationship with a partnership that spans consumer...

Influencer

Kai Cenat Reveals Full Streamer University 2026 Roster, Including Pokimane, Lizzo and T-Pain

Kai Cenat has revealed the complete lineup for Streamer University 2026 during a livestream on Twitch...

Tech

How MOGL’s New Offering Turns Athlete Social Accounts Into Measurable Ad Channels 

MOGL, an Athlete Influencer Marketing platform, launched Athlete Paid Social last month, an offering that enables...

Talent Collectives

Sidemen Management Firm Arcade Names Ex-Vice EMEA Chief Matt Elek As CEO

Arcade, the London-based creator management and ventures company that represents British YouTube collective The Sidemen, has...

Platform

YouTube Partners With Mark Rober’s Crunch Labs to Launch Free Science Curriculum

YouTube is partnering with engineer and creator Mark Rober to bring Class CrunchLabs, a free, standards-aligned...

Influencer

Warner Bros. Turns Internet Horror Icon ‘Siren Head’ Into a Movie, Continuing Hollywood’s Creator-to-Screen Pipeline

Warner Bros. has acquired film rights to “Siren Head,” the internet-born horror creation of artist Trevor...

Agency

UK’s Miroma Group Acquires Majority Stake in Creator & Audio Agency Ad Results Media

Miroma Group has acquired a majority stake in Ad Results Media (ARM) from Shamrock Capital, marking...

Influencer

CircleToonsHD Made a Card Game for His 4M Subscribers, and It Turns Out Everyone Else Wanted It Too  

When Christian Brantley arrived at VidCon Anaheim this past week, he had just crossed four million...

Influencer

How Chloe Holladay Turned Earning Families’ Trust Into a Multi-Platform Creator Business 

The mothers find her first. They come to meet-and-greets and send handwritten letters, and they leave...

Platform

YouTube Removes Dislike Button From Shorts, Adds Speed Controls and Clear Screen Mode

YouTube is rolling out a set of player updates to YouTube Shorts, including the removal of...

Commentary

Premium Music Video Delivers 2.5x More Viewer Attention Than UGC, Study Finds

UPROXX TV released a new research report at Cannes showing that premium music video on YouTube...

Brand

Albertsons, P&G Debut Scripted Series in Push to Evolve Retail Media Beyond Display Ads

Albertsons Media Collective and Procter & Gamble (P&G) are launching a scripted short-form series set inside...

Talent Collectives

Veteran Hollywood Media Executive Bryan Smiley is Building the Media Company Gen Z Men Don’t Have

Gen Z men are everywhere in media conversation and almost nowhere in media planning. Bryan Smiley...