Holly Willoughby has confirmed that her new YouTube show, “Together,” will launch by the end of this month. As reported by the Daily Mail, the former “This Morning” presenter unveiled a pink logo for the project and set up a dedicated Instagram account, writing “coming soon” alongside her first post promoting the channel.

Willoughby, 45, is self-funding the show, which she will both produce and present. She worked in television for almost 25 years, including 14 years co-hosting “This Morning,” and was reportedly paid £730,000 a year at ITV.

Together is being made with Hungry Bear, the television production company owned by Willoughby’s husband, Dan Baldwin. Hungry Bear has also produced “Gladiators” and Michael McIntyre’s “Big Show,” both for the BBC.

As The Telegraph previously reported, Willoughby left “This Morning” after a plot to kidnap, rape and murder her was uncovered. Gavin Plumb, a former security guard, was sentenced to life imprisonment in 2024 over the plot. Since leaving the daytime show, Willoughby has presented two further series of “Dancing on Ice,” which was cancelled in March 2025, and fronted Netflix’s “Celebrity Bear Hunt,” which was axed after a single series.

The shift from broadcast to YouTube reflects a wider change in entertainment. YouTube generated an estimated $62 billion in revenue last year. TV expert Scott Bryan noted that the challenge for Willoughby will be standing out in a crowded market where an algorithm decides what viewers watch next, rather than a broadcaster’s schedule.

Crisis coach Jane McCloskey characterized the show as a high-risk comeback attempt, pointing out that, unlike “This Morning,” an ITV heritage brand, Together is closely tied to Willoughby’s personal brand and produced by her husband’s company. McCloskey said a digital audience prizes authenticity and that Willoughby will need to present herself without a “staid, buttoned-up PR approach” for the show to succeed. 

Willoughby has filed trademark requests for products under the “Together” name, suggesting plans for a wider lifestyle brand built around the show.

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