pocket.watch will premiere “Rabbit Hole,” a creator-led variety series, on Disney+ and Hulu on July 13 in the U.S., with the show also available on Disney+ in select international markets. The 10-episode half-hour series assembles 36 creators from YouTube, TikTok, Instagram, and Twitch whose combined social following totals 675 million, one of the largest ensemble casts built for a premium series.

The cast includes Topper Guild (127.9M), Zhong (100M), ZHC (76.1M), Jesser (52.9M), Collins Key (48.8M), That’s Amazing (41.1M), Josh Peck (38.4M), Dan Rhodes (38.3M), Sofie Dossi (28.6M), EvanTube (17.7M), Mackenzie Turner (13.1M), Papa Jake (10.2M), Matthew Beem (9.2M), PrettyBored (2.8M), and ExtraEmily (2.6M). The show also features exclusive shorts from eight additional creators, including Hero DW (16.3M) and Cozy Ivn (15.4M).

“Rabbit Hole” anchors a larger content universe that pocket.watch has built around its talent roster. Eight cast members, including Matthew Beem, Mackenzie Turner, Topper Guild, Jesser, Zhong, ZHC, That’s Amazing, and Papa Jake, already have individual series streaming on Hulu, and Collins Key, Sofie Dossi, and ExtraEmily are launching their own series around the “Rabbit Hole” premiere. Combined, the universe spans 240 half-hour episodes.

“With ‘Rabbit Hole,’ our strategy is to create a true entertainment universe around the next generation of creator-driven stars,” said Chris M. Williams, founder and CEO of pocket.watch. “The original series gives audiences a premium, highly produced entry point, while the broader ‘Rabbit Hole’ universe lets fans go deeper with hundreds of episodes featuring the same talent they already know and love.”

The premiere follows pocket.watch’s February expansion of its creator network, when the company added eight YouTube creators with a combined 132 million subscribers, including Topper Guild, and brought its total network to more than 1.5 billion collective subscribers. At that time, pocket.watch had described “Rabbit Hole” as a 10-episode series with a cast reaching over 600 million followers; the cast and combined follower count have since grown to 36 creators and 675 million.

“‘Rabbit Hole’ gives our subscribers access to 36 of the most-followed creators for teens, all in one series,” said Lauren Tempest, Head of Content Planning and Partnerships, DTC, at The Walt Disney Company. “It’s a strong next step in our collaboration with pocket.watch, bringing the largest ensemble of creator talent we’ve featured yet to Disney+ and Hulu.”

“Rabbit Hole” was co-created by pocket.watch’s Chief Content Officer, Albie Hecht, and Head of Development, Carin Davis. 

pocket.watch distributes creator content across more than 43 platforms globally, including Hulu, Disney+, Peacock, Paramount+, Amazon Prime Video, The Roku Channel, Tubi, and Samsung TV Plus. The company has produced more than 20 creator-led originals, and Amazon Studios recently greenlit a full series order for “Love, Diana Music Hunters,” an animated series based on “Kids Diana Show.”

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