Digital-first studio pocket.watch has announced the expansion of its creator-led content lineup, adding eight new digital creators with a combined reach of more than 132 million YouTube subscribers. The additions bring the company’s total creator network to over 1.5 billion collective subscribers.

The eight new creators span kids, teen, and general audience programming. Topper Guild, known for humor and recurring characters, leads the group with 87 million subscribers. JJ & Mikey, an animated gaming duo from the “Maizen” channel, have 19 million subscribers, followed by Lana’s Life (8.6M), Nick and Poli (5.6M), Wands and Wings (3.6M), English Tree (3M), DeeDee Show (1.5M), and Fun Time With Soso (720K).

The new partners join an existing roster that includes Ryan’s World, Kids Diana Show, Tyler and Snowi, Toys and Colors, and Mackenzie Turner.

Distribution and Platform Reach

Pocket.watch distributes its content library across more than 43 platforms globally. The company reports its network has generated more than 1 trillion lifetime views. Its distribution strategy centers on moving creator content beyond YouTube onto premium streaming services and connected TV platforms.

“These creators aren’t just chart-toppers, they’ve built incredibly popular libraries of premium content on YouTube, and they’re defining next-gen entertainment,” said Chase Landau, SVP of Creator Partnerships at pocket.watch. “By combining their highly engaged fan bases with pocket.watch’s franchise-building engine, we’re helping them expand their fan bases to a whole new set of platforms beyond YouTube.”

Teen and General Audience Expansion

The announcement reflects pocket.watch’s strategic push into teen and general audience verticals beyond its core kids programming. 

The company also unveiled the cast of “Rabbit Hole,” a 10-episode original series set to debut on Hulu in the U.S. in 2026. The variety show features Topper Guild alongside Zhong, ExtraEmily, Josh Peck, and Matthew Beem, with the cast collectively reaching over 600 million followers across platforms.

“This is a breakthrough opportunity for programmers looking to attract and engage teens and families with scaled collections of sensational, premium-ready shows,” said David B. Williams, SVP/GM Channels at pocket.watch.

Pocket.watch previously reported that its creator network has generated over $100 million in payouts to partners, with licensed consumer products driving over $1 billion in retail sales.