Pocket.watch launched new holiday content for “Toys and Colors” across streaming platforms and its subscription service, marking the YouTube franchise’s continued expansion into premium entertainment formats.

The company released “Toys and Colors Elf Academy,” a 22-minute holiday special, on its Ryan and Friends Plus service on November 21 and will do so on Hulu on November 27. The special features guest appearances from the San Diego Padres and creator Lana’s Life, along with the brand’s latest single “Holey Moly Holiday” from pocket.watch’s Holiday Hits Snow Day Soundtrack. The soundtrack releases across major music platforms, including Spotify, Amazon Music, and Apple Music.

The company is also premiering “Toys and Colors Club,” a 10-episode series launching exclusively on Ryan and Friends Plus, which pocket.watch identifies as the largest independent children’s SVOD (Subscription Video on Demand) in the United States. The series centers on inclusive storytelling, problem-solving, and teamwork.

YouTube Performance

“Toys and Colors” is one of YouTube’s top children’s channels, with 136 million subscribers and 149 billion lifetime views. The brand’s top three YouTube channels generated 11.6 billion minutes of watch time over the past 90 days, reaching 348 million unique viewers globally.

“Toys and Colors continues to redefine what a modern family franchise can be,” Albie Hecht, Chief Content Officer at pocket.watch, said in a press release. “This holiday slate showcases the brand at full power, premium originals, bighearted storytelling, major talent partnerships, and unforgettable moments for kids and parents to enjoy together.”

Strategic Collaborations

“Toys and Colors” has partnered with Blippi to deliver content for young audiences across both creators’ YouTube channels. The collaboration joins a portfolio of partnerships with Sesame Street, Mark Rober, MLB, San Diego Zoo, and Kidz Bop.

“These new initiatives are an amazing opportunity for the Toys and Colors brand to extend beyond YouTube and connect with even more families across new platforms and experiences,” said Tim Nguyen of “Toys and Colors.”

Company Operations

Pocket.watch positions itself as the first and largest children’s and family creator media company, transforming digital creators into entertainment franchises through original content, consumer products, and platform distribution. TIME recognizes the company among its 100 Most Influential Companies of 2025.

The company distributes its content library – consisting of tens of thousands of children’s and family videos – globally across 43 platforms, generating hundreds of millions of viewing hours monthly. The library includes multiple seasons of pocket.watch’s MishMash format alongside Emmy-nominated “Ryan’s Mystery Playdate” and animated series “Love, Diana.”

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