Reddit, which reported an average of 130.3 million daily active uniques in the third quarter, is testing Reddit Reviews, a feature that uses AI to collect product conversations from across its communities into dedicated review pages, the company announced in a blog post on Tuesday.

“What appears in Reddit Reviews is shaped by Reddit communities, not paid placement,” the company wrote. “Businesses can’t pay to have products featured.” Reviews will roll out over the next few weeks to U.S. users on iOS, Android and the web, starting with about 10,000 frequently discussed products in Electronics, Health & Beauty, Home & Garden, and Fashion & Apparel. Reddit says it plans to add products and categories and expand beyond the U.S. throughout 2027.

Each review page opens with a “what people are saying” summary and a breakdown of how many conversations about the product are positive, mixed or negative, followed by themes that capture what people commonly like and dislike. Users can filter every comment about a product by topic, click through to the original thread, ask a follow-up question or compare products that people tend to weigh against each other. Pages are reached through Reddit search or by tapping a highlighted product name inside a comment. When no review exists, Reddit’s AI Search answers the question from community conversations instead.

Product images, prices and purchase links come from catalogs that brands and retailers have uploaded to Reddit. In materials sent to Net Influencer, Reddit named Ulta Beauty, Sephora, Brooklinen and Best Buy among the catalog providers. Reddit told The Verge it will not take a cut of sales from those links. Reddit also said in its materials that Reviews is separate from the ad placements in search results it began testing with a select group of advertisers on November 3.

Reddit Is Pitching Peer Experience Against Influencer and Critic Reviews

Reviews is the wider release of a shopping test that began in February with a related-products carousel in Reddit’s AI search for electronics queries. Reddit later added AI-summarized “deep dives” on products highlighted in comments, plus a products tab on business profiles for select brands, and in September extended the test to Home & Garden and Fashion & Apparel, according to the company’s test announcement.

The company is selling that behavior to advertisers as well. In its Path to Purchase survey of 13,956 U.S. adults, conducted in May, Reddit reported that half of U.S. shoppers say they verify AI recommendations on Reddit, and that reading “honest, real-world experiences” is twice as likely to be the most important factor in a purchase decision as reviews from professional critics or influencers. On its October 29 earnings call, Reddit said shopping was its fastest-growing ad objective, with shopping and app-install revenue each growing more than 95% year over year. Total ad revenue reached $847 million for the quarter, up 54%.

The commercial value of Reddit threads has drawn marketers into them. The Verge reported that brands and agencies have tried to covertly promote products on popular subreddits as positive Reddit comments became more valuable. Reddit says volunteer moderators, its Safety team and user voting limit spam and inauthentic activity in what Reviews surfaces. Advertisers already buy context controls on the platform, including the Zefr suitability tools Reddit added in September.

The launch also lands in a contest over which content AI shopping assistants trust. Creative intelligence company Sundogs said in October that AI citation sources were shifting from Reddit and text toward creator video, and agentic commerce startup Artan AI is building measurement on the premise that creator content now feeds AI shopping assistants. Reviews keeps that shopping research inside Reddit’s own app, alongside other recent format experiments such as the audio and video versions of viral posts it began testing in August.

Reddit has not said how it selects which comments feed a review’s summary, or whether brands whose products receive mostly negative breakdowns will have any way to respond on the page.

Subscribe to Our Newsletter

Check Out Our Podcast