Facebook has offered some creators a $5,000 bonus challenge, and two of them describe it as tied to publishing a video series, according to public posts from three creators.

Dhee Jay Abara, a Facebook creator, posted the first of a five-part series about his own offer. He wrote that Meta offered him $5,000 for a challenge requiring five episodes of 60 seconds each, telling one story, with each episode reaching 10,000 views. “No views, no $5K,” he wrote. He said he had never made a series before and had posted only random reels.

Javin Shackelford, a digital creator with over 300,000 followers, wrote that Facebook offered him a $5,000 bonus for publishing a series by the end of the month. He said the offer carries a visible countdown and states that creators “may be able” to earn the bonus, with terms applying. Shackelford wrote that most social media monetization is reactive, while the series bonus puts the emphasis on structure and consistency rather than a single viral moment.

Image source: Javin Shackelford

Steven, who runs “Steven’s Thrifting Journey” and has been monetized on Facebook since August 2022, described receiving his biggest bonus challenge yet, with a chance to earn $5,000. His post did not describe the challenge’s requirements. He wrote that he earned $28,565.51 from Facebook in 2025 and hopes to finish 2026 around $22,000. He added that Content Monetization remains invite-only and that an invitation does not guarantee access to every bonus. His advice to other creators: “don’t build your bills around Facebook money.”

The posts do not specify how many creators received offers, which accounts are eligible, how views are counted, or whether the $5,000 is paid in full only if every episode reaches the threshold. The offer is separate from Facebook’s “Breakthrough” bonus, which Meta describes as paying up to $5,000 over a creator’s first 90 days. That program stopped accepting applications in February 2026.

Meta’s Episodic and Direct-Deal Efforts

Separately, Meta has been testing a “Series” feature for episodic Reels on Facebook and Instagram since June. Meta told TechCrunch at the time that it is working with select creators who already post serialized content and is considering ways to monetize the feature. Meta has not said whether the bonus challenge is connected to “Series.”

The offers also follow reporting that Instagram is paying select YouTube creators between $50,000 and $500,000 to post long-form videos in its new “Features” format. A Meta spokesperson confirmed to Business Insider that Meta is funding Features content directly with some creators, but did not confirm amounts.

Instagram Head Adam Mosseri said on the “Colin and Samir Show” that Instagram would continue to make bespoke deals “to bootstrap the ecosystem,” while calling its existing performance-based payments to video creators “ROI negative.”

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