Alex Cooper, host of the “Call Her Daddy” podcast, has signed with CAA. According to The Hollywood Reporter, the agency will also represent her husband and business partner, Matt Kaplan, and their media and entertainment company, Unwell.

The signing follows Cooper’s exit from United Talent Agency (UTA) after more than six years. A representative for Unwell confirmed the company ended its relationship with UTA on July 27. CAA was reported as the likely next stop at the time.

News of Cooper’s departure from UTA emerged days after WTSL, the media, entertainment and sports investment firm led by former Endeavor executive Patrick Whitesell and Jason Lublin, invested in Unwell at a $500 million pre-money valuation. The deal was the first outside capital Unwell had taken since Cooper and Kaplan launched the company in 2023, and the couple retained a majority ownership stake. The Hollywood Reporter said the move to a new agency was positioned as a way to grow the business beyond podcasting.

What CAA Takes On

Unwell’s podcast network includes more than a dozen shows, among them Madeline Argy’s “Pretty Lonesome.” Cooper launched “Call Her Daddy” in 2018. TheWrap describes it as the No. 1 podcast for women ages 18 to 34, and it was nominated in the inaugural “Best Podcast” category at the 83rd Golden Globe Awards. UTA had helped negotiate the SiriusXM agreement covering the show and the wider network, reported at $125 million.

Unwell’s film and television slate includes the Hulu documentary “Call Her Alex,” Disney+’s “Hannah Montana: 20th Anniversary Special” and Netflix’s “Let’s Marry Harry.” Upcoming projects include Netflix’s adaptation of “Icebreaker,” a feature adaptation of Ali Hazelwood’s “Deep End” produced alongside Shawn Levy’s 21 Laps, and “You Deserve to Know,” a Hulu drama series in development starring Nina Dobrev and Paul Wesley. The company has also released the YouTube competition series “Unwell Winter Games” and “Unwell Summer Games.”

In 2026, Unwell launched Unwell Agency, an in-house advertising and creative agency that develops branded entertainment, original content and talent-led campaigns. The agency has secured partnerships with Google and Sephora. Kaplan, who produced the “To All the Boys I’ve Loved Before” franchise through ACE Entertainment, runs the film and television side with Cooper.

Setbacks Before the Signing

The company has faced a difficult stretch. A June Vanity Fair investigation, citing more than 40 sources, alleged a toxic work environment and volatile behavior by Kaplan. It followed an April Bloomberg report on executive turnover and struggling shows at Unwell. Cooper has disputed the allegations. In an interview at Cannes Lions, she said: “Being a woman in this industry is extremely difficult because you’re held to a completely different standard.”

In August, Bloomberg reported that Unwell Beverage Co., the brand Cooper launched in 2025 with Nestlé, was shutting down. Disney later canceled “Love Overboard,” the Hulu dating series executive produced by Unwell Productions, after one season.

Variety reported that Cooper’s frustration with UTA centered in part on the agency’s continued relationships with influencer Alix Earle and Barstool Sports founder Dave Portnoy, both of whom have publicly feuded with her. One person familiar with the matter told Variety that UTA had been pressed to part ways with Earle but declined.

UTA’s creators division, led by Oren Rosenbaum, represents Earle, MrBeast and Mel Robbins. CAA, meanwhile, has built out its own creator practice. The agency and TPG recently formed a $250 million holding company to grow its creator business. A longtime agency executive told TheWrap that CAA has become “the true number one” for talent at Cooper’s stature.

The scope of Cooper’s representation reflects how creator businesses have changed. Net Influencer’s recent reporting on talent management described the manager’s role shifting from selling a creator’s attention one campaign at a time to operating as a partner in a business built around the creator. Investors are increasingly underwriting creator businesses as companies. Cooper’s new agency relationship covers a podcast network, a production arm, an in-house agency and a company backed by outside capital, rather than a single host.

Cooper said in August that WTSL’s backing leaves Unwell “poised to accelerate our media platform’s growth through acquisitions and investments.”

Subscribe to Our Newsletter

Check Out Our Podcast