Unwell, the media company built around Alex Cooper’s “Call Her Daddy” franchise, is adding four shows to its YouTube lineup this fall, according to ADWEEK, continuing a video-first push that arrives weeks after the company landed a $500 million valuation and amid lingering questions about a beverage line it announced it will shut down.

The lineup, confirmed by Unwell Vice President of Marketing Ali Lee, includes three new series and one returning franchise: “Petticoat Revolution,” hosted by sisters Charlotte Long and Daphne Woolsoncroft; “Chronically Out of Line,” with Molly Scheader; “Dani’s Side Quest,” fronted by UK creator Dani Babes; and a new season of “Me and Who Els” with Elsy Guevara. The first two shows debut this week, with the remaining titles arriving in October. Unwell now has 14 shows in production and a combined audience approaching 100 million followers across its network, according to ADWEEK.

The push builds on a strategy the company has been assembling for months: talent-driven franchises, brand partnerships tied to its SiriusXM deal, and openings for live events and consumer products, all layered on top of a bet that YouTube is where its audience increasingly lives.

A Fast-Moving Cap Table

The new shows land shortly after Unwell’s first outside capital raise. Investment firm WTSL, led by former Endeavor executive Patrick Whitesell and Jason Lublin, invested in Unwell at a $500 million pre-money valuation in August, the first external funding the company has taken since Cooper and co-founder Matt Kaplan launched it in 2023. 

“Trust has become the ultimate distribution channel and seventy million women a month tune into Unwell,” Cooper said at the time. “We’re scaling on all fronts, combining nimbleness, social-first premium content, and our understanding of culture to serve this highly influential audience.” Whitesell said Cooper and Kaplan had “demonstrated an exceptional ability to anticipate where audiences are headed.”

WTSL, founded in 2024 with backing from Silver Lake, focuses on media, entertainment and sports investments, with a portfolio that includes Peyton Manning’s Omaha Productions, Diamond Baseball Holdings, InterPositive, TMWR Sports and League One Volleyball. Unwell itself combines Cooper’s creator platform with the Hollywood production infrastructure Kaplan built through ACE Entertainment, whose credits include Netflix’s “To All the Boys” franchise and its spinoff, “XO, Kitty.”

The funding followed Unwell’s earlier move to shift original programming onto YouTube. In May, at YouTube’s Brandcast event, Cooper unveiled a separate four-title slate under Unwell Productions spanning reality competition, a scripted holiday microdrama and a Met Gala docuseries. That slate grew out of “Unwell Winter Games,” a self-funded reality series Cooper has said the company deliberately launched without sponsors or a distribution partner to test the format. A follow-up, “Unwell Summer Games,” premiered on YouTube September 7 with 16 competitors, largely drawn from reality dating shows, competing for a $250,000 prize. The “Winter Games” premiere drew 1.4 million views on YouTube, with its most-watched episode reaching 1.8 million. “Our audience moves fluidly across platforms, and our job is to continue meeting them where they are with ideas that feel distinctly Unwell,” Kaplan said around the “Summer Games” launch.

A Platform Bet Still Being Tested 

Not every bet has landed. Disney canceled Unwell’s Hulu dating series “Love Overboard” after a single nine-episode season, with sources telling Page Six that the show “wasn’t finding its audience.” A Disney insider said the cancellation doesn’t reflect a broader rift, noting the studio remains “in development with [Cooper] on a few projects,” including a scripted series at Hulu starring Nina Dobrev and Paul Wesley. Unwell also has a Netflix dating format, “Let’s Marry Harry,” that debuted in August. 

The company announced plans to shut down its Unwell Beverage Co. line in August, and Cooper left United Talent Agency after more than six years amid reports she is weighing a move to CAA.

The YouTube emphasis also tracks with where television viewing is heading more broadly. Nielsen’s “July 2026 Gauge” report found YouTube captured a record 14.2% share of total TV usage, extending its lead among media distributors, as streaming overall climbed to 49% of television viewing for the month.

Unwell’s fall slate treats YouTube less as a supplementary channel than as the primary venue for testing new formats before committing further production and marketing spend, a pattern consistent with the company’s “Winter Games” rollout earlier this year. Whether the four new shows perform closer to the “Summer Games” numbers or closer to the “Love Overboard” cancellation will likely shape how the company allocates its newly raised capital toward future originals.

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