Commentary

The Other Side of the Brief: 34 Industry Insiders on the Biggest Mistakes Creators Make With Brands

The question of what brands get wrong in creator partnerships has drawn considerable industry commentary. The...

Commentary

Creators.gg Wants to Make Gaming Campaigns Pay for Performance, Not Follower Count

Gaming studio marketing budgets have long flowed toward established streamers, while smaller creators navigate a market...

Strategy

VidSummit Turns 13 as Founder Derral Eves Watches Creators Become Business Builders  

When Netflix, Amazon Prime, Tubi, and Paramount+ attend a conference built around YouTube channel growth, something...

Tech

AI Creator Marketing Platform Archive Launches AI Agent for Vetting

Archive, an AI-native creator marketing platform, has launched an AI agent called “Archie” that finds and...

Talent Collectives

Digital Brand Architects Signs Sports-Adjacent Lifestyle Creators Shannon Hart, Mya’Danielle Smith

Digital Brand Architects (DBA) has signed lifestyle creators Shannon Hart and Mya’Danielle Smith, both of whom...

Commentary

UK Influencer Disclosure Failures Remain Widespread as Regulators Prepare New AI Rules

UK influencer advertising disclosure failures remain widespread, and regulators are preparing to add a new layer...

Tech

Finnish Creator Marketing Platform Boksi Acquires German Talent Agency Goodlife Management in Reported Eight-Figure Deal

Finnish creator marketing platform Boksi has acquired Goodlife Management GmbH, a German talent and influencer management...

Commentary

COL Group, Virtue Asia and V47 Entertainment Launch First Microdrama Industry Upfront

Three companies spanning technology, advertising and entertainment production are launching what they call the first upfront...

Platform

Media Tech Company Entravision Launches Reyna, a Creator-Led Media Platform for Latinas

Entravision has launched Reyna, a multimedia platform the company describes as the first creator-led platform built...

Commentary

Fohr Founder James Nord Wants Brands to Treat Creators Like an Investment Portfolio

James Nord wants to take the guesswork out of Influencer Marketing. Fohr, the platform he founded...

Influencer

CMG Talent’s Attorney-Founder Says Most Creator Agencies Don’t Review Their Own Contracts

Most creator contracts are never reviewed by a lawyer, according to Joey Roesler, who knows, because...

Talent Collectives

Odyssey Entertainment Group Launches Content Division Built to Keep IP in Creators’ Hands

Odyssey Entertainment Group has launched Odyssey Originals, a new content division designed to develop shows and...

Agency

Ponte Firm Hires Four Senior Talent Executives, Opens First New York Office

Ponte Firm, the talent management agency representing more than 100 creators across fashion, beauty, food, home...

Influencer

Adult Content Creator Isla Moon Says Bank Blocked Loan Over Her Occupation Before Reality Show Shoot

Canadian creator Isla Moon, 25, says a bank refused to let her borrow against CA$2 million...

Influencer

Alex Cooper Leaves UTA Following Unwell’s $500M Valuation, Weighs CAA Move

Alex Cooper has left United Talent Agency (UTA) after more than six years, as the Unwell...

Tech

Qoruz Launches AI Layer to Interpret Creators for Marketers

Qoruz, a creator intelligence and collaboration platform, has launched AI Insights, a new intelligence layer that...

Commentary

Creators Capture 26% of Americans’ Daily Video Viewing as Brands Shift More Budget Toward Creator Content, Report Finds

Digital creator content now accounts for 26% of Americans’ daily video viewing across devices, and creators...

Commentary

Stop Renting Creators. This Forbes 30 Under 30 Says Brands Need to Buy In

Tinashe Chaponda doesn’t buy the industry’s dominant take that follower count no longer matters and mega-creators...

Commentary

Shoppers Who Trust AI Are 6x More Likely to Trust Creators, Study Finds

Shoppers who trust AI assistants are five to six times more likely to also trust creators,...

Agency

Former Edelman Digital Chair Kevin King Named President of The Now Agency

The Now Agency, the creator-led marketing firm under Reign Maker Group, has named Kevin King as...

Commentary

Should Brands Build Creator Programs From Their Own Employees? 32 Experts on the Risks and Payoffs

For years, brands have paid external creators to speak on their behalf. A growing number are...

Influencer

Sarah Trott Is Building ‘From Here to Where’ on Knowing What Brands Actually Want From Creators

A YouTube travel vlog changed Sarah Trott’s plans. While researching a sabbatical to Asia, she and...

Agency

Viral Nation Launches AI Discovery to Help Brands Win Recommendations From AI Search

Viral Nation, a social-first agency and technology company, has launched AI Discovery, a new offering built...

Commentary

67% of Creators Earn Under $10,000 a Year While Pay Still Favors Reach Over Engagement, Study Finds

CreatorIQ and Influencers.club have released “The State of Creators 2026,” finding that while brands say creator...

Tech

Fypro.ai Is Building an AI Creator Success Manager to Turn Audiences Into Owned Businesses

Steven Zhou spent more than two decades across ecommerce and consumer brands before moving into the...