Influencer

Druski’s ‘SNL’ Episode Sets a Peacock Record and Draws 424 Million Social Views

Druski’s November 7 hosting debut on “Saturday Night Live” was the most-watched episode in the show’s...

Commentary

Hollywood Is Learning From the Creator Economy to Find the Audience Before It Makes the Movie

Speakers at the American Film Market’s inaugural New Global Screen Economy Summit in Los Angeles on...

Commentary

Evan Shapiro Tells American Film Market That Fandom Built 2026’s Highest-Returning Films

Media analyst Evan Shapiro told film buyers and sellers at the American Film Market’s inaugural New...

Technology

Caloroga Opens AI Podcast Studio Linnet to All Creators as Video Pressure Mounts on Independent Shows

Caloroga Media, the New York podcast company that has built a catalog of short daily shows...

Platform

Reddit Turns Community Threads Into AI-Built Review Pages for 10,000 Products

Reddit, which reported an average of 130.3 million daily active uniques in the third quarter and...

Technology

Stan Acquires Typefully, Bringing Nearly 10,000 Paying Customers Into Its Creator Commerce Business

Stan, the Toronto-founded company behind the Stan Store creator storefront and the AI content agent Stanley,...

Technology

CreatorDB Launches API Version 3 and MCP Server to Supply Data for In-House Creator Tools

CreatorDB, a San Diego-based creator data provider, has launched Version 3 of its API alongside an...

Tech

The Optimization Era Is Over, and Brands That Skip the Effort Get Forgotten, According to OK COOL

More than 2,900 people answered the survey behind OK COOL’s sixth annual trend report, “The Societal...

Agency

The Gold Studios Promotes Michael Stalker to Its First Creative Director

The Gold Studios, an influencer and social media agency, has promoted Michael Stalker to Creative Director,...

Agency

Velocity Capital Management Backs Merger of Creator Agency LV8, Content Network Mirage

Velocity Capital Management, a private equity firm focused on sports, media, and entertainment, has acquired a...

Agency

UK Study-Creator Agency TapLab Tells Brands to Let Students Steer Campaign Concepts

TapLab, a London agency that represents study creators and runs campaigns for brands targeting Gen Z,...

Commentary

IZEA Founder Says Platforms Are Building AI Replacements for Creators

Ted Murphy, who founded the Influencer Marketing company IZEA, told an audience at Syracuse University that...

Strategy

Well Over Half Of U.S. Adults Get Midterm Information From Creators, New Survey Finds

Nearly two in three U.S. adults receive information about the 2026 midterms from online creators, according...

Commentary

UAE’s Tetr College of Business Offers $100,000 Scholarships to Turn Creators Into Founders

Tetr College of Business, a graduate business school running programs across Shanghai, London and Dubai, is...

Talent Collectives

Talent Firm Glossary Artists Names Talent Director, Signs Beauty Creator Ashley West

Glossary Artists, the independent talent management firm founded by former TalentX and YMU Entertainment executives, promoted...

Commentary

39 Industry Experts on What Is Holding B2B Brands Back From Spending on Creators

Expert creators continue to build audiences on LinkedIn and YouTube, and some enterprise software companies now...

Brand

Chipotle Is Bringing Back Smoked Brisket With Food Creators, Reality Star in Kitchen Campaign

Chipotle Mexican Grill has announced that it will bring back its limited-time Smoked Brisket to restaurants...

Commentary

Creators Close Sponsored Video Deals at Nearly 3x What Brands First Offer, Data Shows 

Brands opened negotiations for a single sponsored video at a median of $433, while deals negotiated...

Commentary

Creators Now Rival Search for Gen Z Product Discovery, Small Accounts Convert as Well as Famous Ones, Survey Finds

A new Morning Consult survey of 6,283 U.S. adults finds that 67% of Gen Z and...

Strategy

As Creators Scale, Specialist Lenders Replace Wary Banks 

Traditional banks have been reluctant to lend to online content creators, but a growing field of...

Commentary

The 10 Fastest-Growing Australian Instagram Accounts of September 2026

Magician and entertainer Ash Magic added over 450K Instagram followers in September, more than double any...

Commentary

Creator Economy Event Calendar – October 19, 2026 – PI LIVE Europe, AfroTech, Web Summit, and More

This issue’s Creator Economy calendar spans nine events from October 19 through November 12, 2026, with...

Commentary

U.S. SBA Clarifies Federal Small Business Classification for 27M Creator-Led Businesses

The U.S. Small Business Administration (SBA) announced October 15 that qualifying content creators fall under NAICS...

Agency

JUMPINGGOOSE Sees Cultural Intelligence as the New Creator Premium in the AI Era

Piyush Bhandari, co-founder of Bengaluru-based brand strategy firm JUMPINGGOOSE, is asking a question the Creator Economy...

Commentary

Majority of EU Creators Say They Lack Government and Industry Recognition, Survey Finds 

A consultation commissioned by YouTube and conducted by Public First surveyed more than 20,000 creators across...