Strategy

Teachable Bets That Owned Revenue Will Outlast Brand Deals as Creators Scale

A brand deal validates a creator. It does not, Olivia Owens argues, build a business. As...

Talent Collectives

Digital Fox Talent Backs Long-Form Creators as the Middle Tier of Creator Management Thins

Digital Fox Talent has no outside investors and operates with a team of five. For founder...

Strategy

TBEX CEO on Why Travel Creators Need Businesses Beyond Search and Social

Major platforms know that sending audiences to a creator’s website is against their own interests. For...

Brand

At Bonkers Toys, Creator Toy Deals Start With Fan Demand, Not Follower Count

Bonkers Toys has built its creator licensing business around a question that follower counts cannot answer:...

Talent Collectives

The Only Agency Acquires UK Creator Firm The Blogger Agent

The Only Agency, a global talent representation company in fashion and beauty, has acquired The Blogger...

Technology

Community Platform Circle Promotes Sheel Shah to SVP of Ecosystem

Circle, the community platform behind more than 30,000 businesses, including those built around Jay Shetty, Oprah,...

Technology

Trolley’s Tim Nixon on Why Creator Payments Have Become a Talent Retention Issue 

Getting creators paid accurately, on time, and in their preferred currency requires more compliance, tax, and...

Tech

GameSquare Partners With UGC Company Chartis to Bring Fortnite Creator Data Into Its Measurement Platform

GameSquare Holdings has struck a data and business development partnership with Chartis, a user-generated content (UGC)...

Commentary

Creators Trail Brands on Every Link Trust Metric, Route Less Traffic to Product Pages, Research Finds

A new survey from link-management company Bitly finds that independent creators differ from brand marketers across...

Technology

Ghost Is Building a Creator Marketing Model Between Agencies and In-House Teams

For brands testing creator marketing, the choice can feel binary: build an internal team to manage...

Talent Collectives

Arcade Sets Out to Bring Primetime Budgets to European Creator Media

Television continues to command a large share of traditional media budgets, even as young adults increasingly...

Tech

Video Intelligence Platform Plot Launches AI Tool to Vet Creators by Analyzing Their Video Content

Plot, a New York-based video intelligence platform, has launched Creator Intelligence, an AI-powered product that lets...

Tech

Marketing Platform Noise Raises $5.5M Seed to Pay Everyday Creators Per View

Marketing platform Noise has raised a $5.5 million seed round led by Capital Midwest, M25, and...

Commentary

Six in 10 Australians Now Discover Brands Through Creators, Research Finds

New research from IAB Australia finds that 61% of Australians discover brands through creators, rising to...

Talent Collectives

Link Management Hosts NYFW Kickoff Party With More Than a Dozen Creators 

Link Management, a boutique talent management company, hosted a New York Fashion Week kickoff celebration on...

Strategy

CreatorIQ Connect 2026: The Creator ROI Case Is Settled, Building the Systems Around It Is Not

CreatorIQ Connect 2026 brings more than 1,000 brand practitioners, agency partners, platform representatives, and creators to...

Agency

Creator Media Company Everywhere Launches as a Single Commercial Partner for Creators Across Every Channel 

Creator audiences now follow their hosts across podcasts, YouTube, Instagram, and live events simultaneously. The commercial...

Tech

How Manychat Runs a Performance Creative System Around Retention, Creators, and Weekly Testing 

Josh Levine runs Manychat’s performance creative program with a two-person team, tests new static ads every...

Brand

Steven Bartlett Teams With Authentic Brands Group to Launch $400M Creator Venture

Steven Bartlett’s creator holding company Steven.com and brand and entertainment platform Authentic have launched OBSN, short...

Talent Collectives

CMG Talent Is Betting That In-House PR Will Become Part of Standard Creator Representation

CMG Talent launched an in-house publicity division in August 2026, folding media strategy and press placement...

Talent Collectives

Shine Talent Group Names Manar El Mugammar President as Co-Founders Move to Advisory Board

Creator talent management agency Shine Talent Group has promoted Chief Operating Officer Manar El Mugammar to...

Talent Collectives

Advertising Week Names Dhar Mann Chief Creator Officer, Targets $100M in New Creator-Brand Deals

Advertising Week has appointed creator Dhar Mann as the inaugural Chief Creator Officer for Advertising Week...

Talent Collectives

Tiltify Launches Creator Impact Honors, Judged by Eight-Person Jury Including MatPat, McKinsey’s Monica Khan

Tiltify, a creator-driven fundraising platform, has launched the Creator Impact Honors, a new annual awards program...

Commentary

Affluent Shoppers Trust Creators Nearly 5x More Than Celebrities, YouTube Anchors Luxury Purchase Journey, per Report

Affluent U.S. consumers say they trust content creators far more than celebrities when researching a luxury...

Agency

The Digital Dept. Turns Its BRANDEdit Showroom Into a Fashion Week Café for 150 Creators

The Digital Dept., the Influencer Marketing subsidiary of Dolphin Entertainment, will stage its BRANDEdit gifting suite...