Commentary

Monica Khan: Brands Are Treating Creators Like Ad Units … That Has to Stop

Most brands say they want creator partnerships. Few have built the systems to make them work....

Commentary

Survey: 81% of Creators Rely on Brand Deals as Primary Income Amid Life Milestones 

Creator marketplace #paid has released its “Creator Signals 2026” report, drawing on first-party survey data from...

Commentary

Huda Beauty, Medicube, and e.l.f. Led Beauty Brand Performance at Coachella 2026, Data Shows

Coachella 2026, held at the Empire Polo Club in Indio, California, over two weekends in April,...

Tech

Neither Debt Nor Equity: How Copyright Capital Is Funding Creators Banks Won’t Touch

For creators trying to build sustainable businesses, the established financial system has never quite fit. Banks...

Commentary

K-FESTA to Debut in Palm Springs as First U.S. K-Beauty Festival Built Around Creator Partnerships

K-FESTA, a newly established annual festival designed to introduce Korean brands to a global audience through...

Tech

RHEI Overhauls Made Platform With Proactive AI Agents to Eliminate Creator Blank-Page Problem

Tech company RHEI has released a major update to Made, its AI platform for content creators,...

Brand

Former Hartbeat CEO Thai Randolph Launches Brand & IP Platform NILE & Co., Acquires ‘As/Is,’ ‘Goodful’ from BuzzFeed

Thai Randolph, former CEO of Kevin Hart’s Hartbeat and a veteran of Sony, Meta, and WPP,...

Commentary

OWM Founder Jeff Frommer on Why Creators Are Leaving Money on the Table

Creators are generating billions in brand value for companies they don’t own. Jeff Frommer wants to...

Tech

Video Startup Livid Raises $10M From StreamYard Founders, Targets Vimeo Users With New Hosting Platform

A new entrant is positioning itself as an alternative in the video hosting market following recent...

Agency

Well Spirit Collective Bets That Trust Outlasts Scale in the Wellness Creator Market

Well Spirit Collective was built around a premise that runs counter to how most influencer agencies...

Brand

While Brands Chased Celebrities, Trusted Media Brands Bet on the People Next Door

Trust is shifting toward peers and community, recent Edelman research shows. Brands are reallocating spend accordingly....

Commentary

TheWrap Inaugural ‘Creators x Hollywood’ Summit to Feature Issa Rae, Dhar Mann, FOX, NFL, and More

TheWrap will host its first-ever “Creators x Hollywood” Summit on April 8, 2026, at The Lighthouse...

Talent Collectives

Meet the Investment Banker and the Talent Veteran Applying Wall Street Rigor to Creator Management

Brooke Meister spent years working in talent management firms, including Shine Talent Group and The Sociable...

Strategy

The Washington Post Launches Creator-Led Video Series, Shares IP Ownership With Creators

The Washington Post has debuted its first creator-led video series through its newly established creator network,...

Tech

Stamp’s Lucy Magri-Overend on Building a Certification System That Puts Creators in Control of Their Credibility

Lucy Magri-Overend spent years watching the Creator Economy accumulate infrastructure on one side of the ledger...

Commentary

Amaze CMO Danielle Pederson on Why the Creator Economy’s Next Winners Will Be Builders, Not Influencers

Brand deals built the Creator Economy. They won’t sustain it. Danielle Pederson, Chief Marketing Officer at...

Influencer

Grant Horvat, Bryan Bros Announce Competitive Series for YouTube Golf’s Top Players

Golf content creator Grant Horvat and former PGA Tour pro duo Wesley and George Bryan have...

Tech

Stan Helped Creators Make $500M Selling Digital Products. Its Biggest Lesson Was That Products Aren’t the Problem

Four years ago, Stan launched to help creators sell digital products. Half a billion dollars in...

Brand

From Followers to Shelf Space: Bonkers Toys’ Lisa Berlin Wright on What Creator Licensing Actually Requires

The toy aisle has always been a lagging indicator of culture. By the time a character...

Tech

Popular, Not Famous: How Tiltify’s $100M Fundraising Year Redefines Creator Philanthropy

Michael Wasserman, co-founder and CEO of Tiltify, entered 2026 with a milestone that had seemed improbable...

Tech

How UGC Video Platform SureShot Aims to Turn Fan Footage Into Artist Revenue

At any given concert, hundreds of phones are already capturing the show from every angle. Nobody...

Tech

Amaze to Launch Live Shopping Tools Enabling In-Stream Purchasing for Creators, Brands

Creator-powered commerce platform Amaze has announced expanded live shopping capabilities, designed to help creators and brands...

Agency

The Paul Harville Group’s Gigi Harville: Stop Labeling Creators and Start Building Brands

When Gigi Harville founded The Paul Harville Group in 2012, TikTok didn’t exist, Instagram was barely...

Agency

Status MGMT’s Max Elk on Why Creators Are the Next Generation of Talent and What That Demands From Management

Max Elk believes talent management for digital creators has largely adopted the same model that governed...

Platform

Streaming Platform Playback Lands at Disney and ESPN After December Shutdown

Sports livestreaming platform Playback announced on X on March 17 that its team had joined Disney...