Influencer

Sarah Trott Is Building ‘From Here to Where’ on Knowing What Brands Actually Want From Creators

A YouTube travel vlog changed Sarah Trott’s plans. While researching a sabbatical to Asia, she and...

Agency

Viral Nation Launches AI Discovery to Help Brands Win Recommendations From AI Search

Viral Nation, a social-first agency and technology company, has launched AI Discovery, a new offering built...

Commentary

67% of Creators Earn Under $10,000 a Year While Pay Still Favors Reach Over Engagement, Study Finds

CreatorIQ and Influencers.club have released “The State of Creators 2026,” finding that while brands say creator...

Tech

Fypro.ai Is Building an AI Creator Success Manager to Turn Audiences Into Owned Businesses

Steven Zhou spent more than two decades across ecommerce and consumer brands before moving into the...

Strategy

Later’s CEO Is Betting Curated Conversation Beats the Marketing Conference Panel 

Scott Sutton has a problem with the standard marketing conference: a sponsor booth, a stage, and...

Brand

ESPN Names Fourth Creator Network Class Ahead of First Super Bowl Telecast

ESPN has announced the fourth class of its Creator Network, naming five creators who will document...

Brand

Jim Beam Opens Its Kentucky Distillery to Creators With New Campus

James B. Beam Distilling Co. (JBBDCo.) has launched “Creator Campus,” an open call inviting podcasters, musicians,...

Commentary

Creators Split Nearly Evenly on AI, but Close to Half Who Criticize It Also Use It, Survey Finds

A survey of nearly 1,800 creators conducted by music licensing platform Uppbeat between February and March...

Tech

FirstLook Launches Creators.gg to Connect Gaming Creators With Studios

Player relationship and marketing platform FirstLook has launched Creators.gg, a free platform designed to connect creators...

Agency

How Caliber Turns a Gen Z Newsroom Into a Growth Engine for Brands

Caliber runs a media company in formats Gen Z understands and a social media agency under...

Commentary

Skift to Launch Creator Summit as Travel Brands Rethink How They Value Influencer Partnerships

Travel industry media company Skift will hold its first Creator Summit on September 22, 2026, in...

Commentary

Nearly Half of Brands Have Mispriced Creator Deals, Survey Finds

Forty-five percent of brands have mispriced a creator partnership, paying either more or less than fair...

Brand

Comcast’s Xfinity Launches Vertical Reality Series Pitting College Creators for a Six-Figure Brand Deal

Comcast’s Xfinity, its broadband, TV, and mobile service brand, has launched “Best in Class,” a seven-episode...

Commentary

The Content B2B Companies Already Have Won’t Earn Them an AI Citation

Many B2B companies have more owned content than they know what to do with. Almost none...

Agency

Coastline Creatives: A Talent Agency Where Creators Can See Every Pitch, Contact, and Invoice

Regan Cleminson founded Coastline Creatives in 2018 around a practice she finds few other agencies follow:...

Brand

How Lowe’s Is Turning Creators Into a Product Innovation Engine

One year after building the home improvement industry’s first creator network, Lowe’s is advancing its strategy...

Commentary

IAB Global Network Launches Creator Week Spanning 17 Markets

The IAB Global Network announced the launch of IAB Global Creator Week, an initiative uniting 17...

Talent Collectives

American Influencer Council Launches Health Coverage Guide for Creators With Solo Health

The American Influencer Council (AIC), a nonprofit trade association representing career creators, has released a free...

Agency

Publicis Groupe’s Influential Australia Names Two Group Directors as Agency Expands

Influential Australia, Publicis Groupe’s influencer and social marketing agency, has appointed Kelson Ong and Erin Hunter...

Talent Collectives

Currents Management Hires Two Talent Managers, Promotes Emma Clarke to Director of Talent

Digital-first talent management company Currents Management has hired two talent managers and promoted four staffers, expanding...

Talent Collectives

Building Trust Beyond the Feed: Inside FARQ’s Creator Retreat

FARQ just ran its fourth annual creator retreat, the first time the talent agency has put...

Commentary

Clio Creators Names Inaugural Awards Jury, Taps Dhar Mann & Hannah Stocking to Lead Creative Council

Clio Creators, the Creator Economy awards program launched by the Clios in partnership with YouTube and...

Technology

Vigloo Launches Beta of AI Production Platform for Microdrama Creators

Vigloo, the South Korea-based microdrama platform, has launched a beta version of Vigloo Studio, an AI-native...

Tech

The Private Credit Platform Betting That Creator Audiences Are the Next Collateral Class

A creator generating millions of dollars a year walks into a bank and asks for $2...

Technology

Agentio VP Abbie Sheppard: No Brand Can Tell a Creator’s Story Better Than the Creator Can

Brands know they need to invest in creators. Creators know how to build the audiences brands...