Tech

Marketing Platform Noise Raises $5.5M Seed to Pay Everyday Creators Per View

Marketing platform Noise has raised a $5.5 million seed round led by Capital Midwest, M25, and...

Commentary

Six in 10 Australians Now Discover Brands Through Creators, Research Finds

New research from IAB Australia finds that 61% of Australians discover brands through creators, rising to...

Talent Collectives

Link Management Hosts NYFW Kickoff Party With More Than a Dozen Creators 

Link Management, a boutique talent management company, hosted a New York Fashion Week kickoff celebration on...

Strategy

CreatorIQ Connect 2026: The Creator ROI Case Is Settled, Building the Systems Around It Is Not

CreatorIQ Connect 2026 brings more than 1,000 brand practitioners, agency partners, platform representatives, and creators to...

Agency

Creator Media Company Everywhere Launches as a Single Commercial Partner for Creators Across Every Channel 

Creator audiences now follow their hosts across podcasts, YouTube, Instagram, and live events simultaneously. The commercial...

Tech

How Manychat Runs a Performance Creative System Around Retention, Creators, and Weekly Testing 

Josh Levine runs Manychat’s performance creative program with a two-person team, tests new static ads every...

Brand

Steven Bartlett Teams With Authentic Brands Group to Launch $400M Creator Venture

Steven Bartlett’s creator holding company Steven.com and brand and entertainment platform Authentic have launched OBSN, short...

Talent Collectives

CMG Talent Is Betting That In-House PR Will Become Part of Standard Creator Representation

CMG Talent launched an in-house publicity division in August 2026, folding media strategy and press placement...

Talent Collectives

Shine Talent Group Names Manar El Mugammar President as Co-Founders Move to Advisory Board

Creator talent management agency Shine Talent Group has promoted Chief Operating Officer Manar El Mugammar to...

Talent Collectives

Advertising Week Names Dhar Mann Chief Creator Officer, Targets $100M in New Creator-Brand Deals

Advertising Week has appointed creator Dhar Mann as the inaugural Chief Creator Officer for Advertising Week...

Talent Collectives

Tiltify Launches Creator Impact Honors, Judged by Eight-Person Jury Including MatPat, McKinsey’s Monica Khan

Tiltify, a creator-driven fundraising platform, has launched the Creator Impact Honors, a new annual awards program...

Commentary

Affluent Shoppers Trust Creators Nearly 5x More Than Celebrities, YouTube Anchors Luxury Purchase Journey, per Report

Affluent U.S. consumers say they trust content creators far more than celebrities when researching a luxury...

Agency

The Digital Dept. Turns Its BRANDEdit Showroom Into a Fashion Week Café for 150 Creators

The Digital Dept., the Influencer Marketing subsidiary of Dolphin Entertainment, will stage its BRANDEdit gifting suite...

Tech

Swedish Creator Marketing Platform Fluencify Raises $4.3M to Automate Campaign Management

Stockholm-based creator marketing platform Fluencify has raised an oversubscribed $4.3 million pre-seed round led by byFounders, with...

Tech

Indian Ad-Tech Group Wondrlab Launches Seven-Agent AI System to Run Influencer Campaigns

Mumbai-based marketing technology company Wondrlab has launched WondrAgents, a seven-agent artificial intelligence system designed to run...

Agency

Moon at Dawn Is Applying Account-Based Marketing Logic to B2B Influencer Selection

Enterprise B2B brands know exactly which job titles and companies they want to reach. However, their...

Commentary

The Other Side of the Brief: 34 Industry Insiders on the Biggest Mistakes Creators Make With Brands

The question of what brands get wrong in creator partnerships has drawn considerable industry commentary. The...

Commentary

Creators.gg Wants to Make Gaming Campaigns Pay for Performance, Not Follower Count

Gaming studio marketing budgets have long flowed toward established streamers, while smaller creators navigate a market...

Strategy

VidSummit Turns 13 as Founder Derral Eves Watches Creators Become Business Builders  

When Netflix, Amazon Prime, Tubi, and Paramount+ attend a conference built around YouTube channel growth, something...

Tech

AI Creator Marketing Platform Archive Launches AI Agent for Vetting

Archive, an AI-native creator marketing platform, has launched an AI agent called “Archie” that finds and...

Talent Collectives

Digital Brand Architects Signs Sports-Adjacent Lifestyle Creators Shannon Hart, Mya’Danielle Smith

Digital Brand Architects (DBA) has signed lifestyle creators Shannon Hart and Mya’Danielle Smith, both of whom...

Commentary

UK Influencer Disclosure Failures Remain Widespread as Regulators Prepare New AI Rules

UK influencer advertising disclosure failures remain widespread, and regulators are preparing to add a new layer...

Tech

Finnish Creator Marketing Platform Boksi Acquires German Talent Agency Goodlife Management in Reported Eight-Figure Deal

Finnish creator marketing platform Boksi has acquired Goodlife Management GmbH, a German talent and influencer management...

Commentary

COL Group, Virtue Asia and V47 Entertainment Launch First Microdrama Industry Upfront

Three companies spanning technology, advertising and entertainment production are launching what they call the first upfront...

Platform

Media Tech Company Entravision Launches Reyna, a Creator-Led Media Platform for Latinas

Entravision has launched Reyna, a multimedia platform the company describes as the first creator-led platform built...