Agency

How Aurora Pfeiffer Is Re-Engineering Creator Management At Outloud Talent

Following Outloud Talent’s 2025 consolidation of three entrepreneurial teams under a single operating structure, Aurora Pfeiffer...

Tech

New Platform Visible Things Targets Algorithm-Dependent Creators With Direct-To-Fan Infrastructure

TV executives Billy Cooper, Andrew Greenberger, and Willis Robertson have launched Visible Things, a technology platform...

Tech

DUPAY: The Income Protection Platform Turning Unpaid Creator Invoices Into Recoverable Revenue

DUPAY is a payment protection platform designed to help creators, agencies, and small businesses recover unpaid...

Tech

Digital Media Company Raptive Crosses $4B In Publisher Payouts

Raptive, the ad management platform for independent websites, has paid $4 billion to its publisher partners...

Brand

Hailey Bieber’s Rhode Enters Australia To Queues, Controversy As Creators Criticize PR Strategy, Local Brand Loyalty

Rhode, the skincare brand founded by Hailey Bieber and acquired by E.l.f. Beauty for $1 billion...

Technology

LTK Cuts Staff In Shift To Self-Serve Brand Platform

LTK confirms it laid off employees on Thursday as part of an organizational restructure affecting its...

Agency

Inside East Goes Global: Andrew Spalter On Helping Brands & Creators Go Global Without Losing Relevance

What does going global actually mean in the creator economy, and why do so many brands...

Brand

NBA To Embed 200+ Creators Across All-Star Weekend Events

The National Basketball Association (NBA) has announced that more than 200 global creators will participate in...

Agency

Publicis Taps Influential Acquisition To Launch Sports Creator Marketing Unit

Publicis Groupe has formed Influential Sports, a new division combining its 2024 acquisition of creator agency...

Talent Collectives

Zack Honarvar On Shaping The Good Internet For Creators Who Want To Own What They’re Building

Zack Honarvar has spent more than a decade working alongside some of the internet’s most influential...

Commentary

Top 10 Sales By Independent Creators On TikTok In January 2026

@anniedanner takes the top position with $1.23 million, displacing December leader @dealswithty, who drops to second...

Talent Collectives

Lennon Management And The Long View Of Creator Careers

Lennon Management has operated for more than a decade on a premise that many modern creator...

Influencer

RHEI’s Shahrzad Rafati On Building A Creative Operating System For The Human Signal In The Creator Economy

For more than two decades, Shahrzad Rafati has been building technology across media, creators, and scale....

Commentary

Creators Face Regional Structural Constraints Under Variable Global Platform Monetization Rules

Recent research highlights how inequalities in platform policies, advertiser demand, and payment infrastructure shape creator income...

Tech

How Socialpruf Aims To Bring Real-Time Performance Data To Creator Marketing Decisions

Socialpruf is a Toronto-based social intelligence platform built around the premise that creator performance should be...

Agency

Helen OMalley On Designing a Creator Management Model For Sustainability At Helm Talent Group

As creators increasingly scale into full-fledged businesses, many are still forced to operate without the structural...

Agency

Digital Marketing Agency New Engen Acquires Creator Content Network Grapevine To Scale Whitelisted Paid Social

Seattle-based agency New Engen has entered into an agreement to acquire Grapevine, a creator-powered performance content...

Agency

Pamela Zapata On Why Representation Still Shapes Outcomes In Creator Management

The creator economy has become more structured over time, shaped by metrics, dashboards, and performance benchmarks....

Commentary

How Brands Can Win Big Cultural Moments Like The Super Bowl With Creators: 48 Experts Weigh In 

For decades, major cultural events – from the Super Bowl and the World Cup to award...

Talent Collectives

A Team And Agency Under One Roof: How Jordan Lazarus Is Scaling Xen’s Creator-First Gaming Model

Xen is a New York-based creator network and esports organization built around a simple premise: gaming...

Commentary

Tiltify Reports $100M+ In Creator Fundraising For 2025, Launches Top 30 Campaign Countdown

Tiltify announced that creator-led campaigns on its platform raised more than $100 million in 2025, marking...

Strategy

Creators As The New Store Associates: Why PACKFIRE & Popfly Built An Ambassador Program For Trust, Not ROI

PACKFIRE, an outdoor brand selling portable fire pits, began developing its creator strategy with no expectation...

Tech

StreamGenie Wants Creators To Treat Archived Content As Inventory, Not Leftovers

The creator economy has no shortage of content. What it lacks, Joseph Sottile argues, is a...

Commentary

Social Commerce Fest To Bring Creator-Led Shopping Experience To Miami In April

Social Commerce Festival is coming to Miami on April 4, 2026, as part of a global...

Tech

Creator Networking Platform Creatorland Launches AI Tool To Address Creator Inbox Overload Problem

Creatorland has opened a public waitlist for Dealsync, an AI-powered inbox management system designed to help...