Brand

Comcast’s Xfinity Launches Vertical Reality Series Pitting College Creators for a Six-Figure Brand Deal

Comcast’s Xfinity, its broadband, TV, and mobile service brand, has launched “Best in Class,” a seven-episode...

Commentary

The Content B2B Companies Already Have Won’t Earn Them an AI Citation

Many B2B companies have more owned content than they know what to do with. Almost none...

Agency

Coastline Creatives: A Talent Agency Where Creators Can See Every Pitch, Contact, and Invoice

Regan Cleminson founded Coastline Creatives in 2018 around a practice she finds few other agencies follow:...

Brand

How Lowe’s Is Turning Creators Into a Product Innovation Engine

One year after building the home improvement industry’s first creator network, Lowe’s is advancing its strategy...

Commentary

IAB Global Network Launches Creator Week Spanning 17 Markets

The IAB Global Network announced the launch of IAB Global Creator Week, an initiative uniting 17...

Talent Collectives

American Influencer Council Launches Health Coverage Guide for Creators With Solo Health

The American Influencer Council (AIC), a nonprofit trade association representing career creators, has released a free...

Agency

Publicis Groupe’s Influential Australia Names Two Group Directors as Agency Expands

Influential Australia, Publicis Groupe’s influencer and social marketing agency, has appointed Kelson Ong and Erin Hunter...

Talent Collectives

Currents Management Hires Two Talent Managers, Promotes Emma Clarke to Director of Talent

Digital-first talent management company Currents Management has hired two talent managers and promoted four staffers, expanding...

Talent Collectives

Building Trust Beyond the Feed: Inside FARQ’s Creator Retreat

FARQ just ran its fourth annual creator retreat, the first time the talent agency has put...

Commentary

Clio Creators Names Inaugural Awards Jury, Taps Dhar Mann & Hannah Stocking to Lead Creative Council

Clio Creators, the Creator Economy awards program launched by the Clios in partnership with YouTube and...

Technology

Vigloo Launches Beta of AI Production Platform for Microdrama Creators

Vigloo, the South Korea-based microdrama platform, has launched a beta version of Vigloo Studio, an AI-native...

Tech

The Private Credit Platform Betting That Creator Audiences Are the Next Collateral Class

A creator generating millions of dollars a year walks into a bank and asks for $2...

Technology

Agentio VP Abbie Sheppard: No Brand Can Tell a Creator’s Story Better Than the Creator Can

Brands know they need to invest in creators. Creators know how to build the audiences brands...

Influencer

Who Should Own the Influencer Budget? 16 Experts on the Right Structure and Why Most Brands Struggle to Build It 

Creator marketing investment is surging, but many brands are still struggling with a structural question: who...

Influencer

Jessica Kaylee Wants Brands to Stop Booking Creators and Start Partnering With Them

What happens when a creator with more than 20 million followers walks into the room where...

Agency

Creator Agency Amplify Launches Program to Help Creators Develop and Own Their IP

Australian creator agency Amplify has launched “Amplify Originals,” a pilot program that funds creators to develop...

Commentary

Most Mid-Tier Creators Split Shopping Traffic Across Destinations Despite Amazon Preference, Report Finds 

Middle-tier creators say they would rather send shoppers to Amazon than anywhere else, but their actual...

Strategy

How Sprout Social Turned Cannes Lions Into a Creator Community Play

At Cannes Lions 2026, Sprout Social had a presence at Canva Beach with a cabana, but...

Tech

Former Apple Executive Launches AI Likeness Governance Platform for Creators

Phillip Shoemaker, a former Senior Director of App Store Review at Apple, has launched PersonaShield, a...

Influencer

Kristal Heredia Built a Creator Talent Firm After Seeing Inequities in Brand Deals Firsthand

When Kristal Heredia started managing a creator early in her career, she quickly learned how much...

Talent Collectives

Blink49 Creator Studios Names Former pocket.watch Exec Omar Gharaibeh as VP of Creator Partnerships

Blink49 Creator Studios has hired Omar Gharaibeh as Vice President of Creator Partnerships, per Deadline. Gharaibeh,...

Commentary

EU Opens Summit Coverage to Influencers, With Restrictions on Views, Brand Ties, and Political Ambitions

The Council of the European Union will grant social media content creators access to EU leaders’...

Tech

As Institutional Money Flows Into Creator Content, Curbily Is Building the Studio Infrastructure Behind It

Jon Barnett has spent 15 years in creator production watching the same scene play out: a...

Brand

Forbes Top Creators List Surpasses $1B in Collective Earnings for the First Time

Forbes unveiled its 2026 Top Creators List at the Cannes Lions International Festival of Creativity, with...

Brand

Lowe’s Opens Product Development Pipeline to Creators With ‘Into the Blue’ Program

Lowe’s has launched “Creator: Into the Blue,” a program that gives creators the opportunity to pitch,...