Agency

How Of Note Is Building Creator Management Around Intimacy Instead of Scale

Katy Shah and India Mayer founded Of Note in Nashville, Tennessee, in early 2020, not to...

Tech

AI Creator Platform Markable Launches Free Tier, Opening Commerce Tools to All Creators

Markable, an AI-powered creator platform that reports processing more than $1 billion in social commerce sales...

Commentary

Coachella 2026: Top Brands, Creators Generated $1.7B in Earned Media Value, Data Shows

Brand activations and creator content at Coachella 2026 generated more than $1.7 billion in earned media...

Platform

Creator Monetization Platform Passes Rebrands as ‘Creator Accelerator’

Passes, the creator monetization platform founded in 2022, has announced a rebrand, unveiling a new visual...

Talent Collectives

Fixated Acquires Studio71 U.S. From ProSiebenSat.1, Expanding Creator Network to 1,000+ Creators

Creator management company Fixated has acquired Studio71’s North American business from German media company ProSiebenSat.1 Media...

Commentary

Spotter’s Brand Partnerships Director on Why Fewer Creators and Deeper Deals Win

Brand-creator partnerships are moving faster than most marketing organizations can keep up. The brands still running...

Agency

Open World’s Justin Smith on Why the Gaming Industry’s Biggest Creator Marketing Problem Isn’t Budget

What does it mean to do creator marketing well in gaming when most brands still can’t...

Strategy

No Pitch, No Performance: Inside the Creator Event That Outran Its Own Venue at SXSW

At most brand activations during South by Southwest (SXSW), the format is familiar: a logo-plastered venue,...

Commentary

Monica Khan: Brands Are Treating Creators Like Ad Units … That Has to Stop

Most brands say they want creator partnerships. Few have built the systems to make them work....

Commentary

Survey: 81% of Creators Rely on Brand Deals as Primary Income Amid Life Milestones 

Creator marketplace #paid has released its “Creator Signals 2026” report, drawing on first-party survey data from...

Commentary

Huda Beauty, Medicube, and e.l.f. Led Beauty Brand Performance at Coachella 2026, Data Shows

Coachella 2026, held at the Empire Polo Club in Indio, California, over two weekends in April,...

Tech

Neither Debt Nor Equity: How Copyright Capital Is Funding Creators Banks Won’t Touch

For creators trying to build sustainable businesses, the established financial system has never quite fit. Banks...

Commentary

K-FESTA to Debut in Palm Springs as First U.S. K-Beauty Festival Built Around Creator Partnerships

K-FESTA, a newly established annual festival designed to introduce Korean brands to a global audience through...

Tech

RHEI Overhauls Made Platform With Proactive AI Agents to Eliminate Creator Blank-Page Problem

Tech company RHEI has released a major update to Made, its AI platform for content creators,...

Brand

Former Hartbeat CEO Thai Randolph Launches Brand & IP Platform NILE & Co., Acquires ‘As/Is,’ ‘Goodful’ from BuzzFeed

Thai Randolph, former CEO of Kevin Hart’s Hartbeat and a veteran of Sony, Meta, and WPP,...

Commentary

OWM Founder Jeff Frommer on Why Creators Are Leaving Money on the Table

Creators are generating billions in brand value for companies they don’t own. Jeff Frommer wants to...

Tech

Video Startup Livid Raises $10M From StreamYard Founders, Targets Vimeo Users With New Hosting Platform

A new entrant is positioning itself as an alternative in the video hosting market following recent...

Agency

Well Spirit Collective Bets That Trust Outlasts Scale in the Wellness Creator Market

Well Spirit Collective was built around a premise that runs counter to how most influencer agencies...

Brand

While Brands Chased Celebrities, Trusted Media Brands Bet on the People Next Door

Trust is shifting toward peers and community, recent Edelman research shows. Brands are reallocating spend accordingly....

Commentary

TheWrap Inaugural ‘Creators x Hollywood’ Summit to Feature Issa Rae, Dhar Mann, FOX, NFL, and More

TheWrap will host its first-ever “Creators x Hollywood” Summit on April 8, 2026, at The Lighthouse...

Talent Collectives

Meet the Investment Banker and the Talent Veteran Applying Wall Street Rigor to Creator Management

Brooke Meister spent years working in talent management firms, including Shine Talent Group and The Sociable...

Strategy

The Washington Post Launches Creator-Led Video Series, Shares IP Ownership With Creators

The Washington Post has debuted its first creator-led video series through its newly established creator network,...

Tech

Stamp’s Lucy Magri-Overend on Building a Certification System That Puts Creators in Control of Their Credibility

Lucy Magri-Overend spent years watching the Creator Economy accumulate infrastructure on one side of the ledger...

Commentary

Amaze CMO Danielle Pederson on Why the Creator Economy’s Next Winners Will Be Builders, Not Influencers

Brand deals built the Creator Economy. They won’t sustain it. Danielle Pederson, Chief Marketing Officer at...

Influencer

Grant Horvat, Bryan Bros Announce Competitive Series for YouTube Golf’s Top Players

Golf content creator Grant Horvat and former PGA Tour pro duo Wesley and George Bryan have...