Tech

POP.STORE CEO Gautam Goswami: Creator Commerce Has a Customer Problem

Creators can have millions of followers and still lack what most businesses consider basic infrastructure: a...

Commentary

Over 90% of Creators Use AI as Licensing Gaps Persist, Report Finds

Nearly all content creators now use artificial intelligence tools in their work, while concerns about intellectual...

Talent Collectives

Enhance Management’s Bronagh Quinn Is Betting Irish Creators Can Win by Staying Selective 

When Bronagh Quinn left her job at a Dublin PR agency in December 2022, she gave...

Platform

Screeny Tests Creator Audiences as a New Demand Engine for Movie Theaters  

Screeny, a platform that brings creator premieres into cinemas, is testing whether online fandom can translate...

Tech

After Vimeo Price Hikes, Livid Courts Creators and Small Businesses Weighing Alternatives

When Bending Spoons acquired Vimeo in late 2025, some small business customers received notices of price...

Commentary

Dude Perfect, Michelle Khare Among Creator Winners at 47th Annual Telly Awards

The Telly Awards announced the winners of its 47th annual competition, naming Dude Perfect, Michelle Khare,...

Tech

No Logo’s Lola Wants to Be the AI Talent Manager Independent Creators Can Afford

Nicholas Guy, founder and CEO of No Logo, believes the Creator Economy has a talent management...

Commentary

Report: AI’s Role in Creator Monetization Shifts From Content Output to Fan Engagement

A new report from creator platform Fanvue argues that artificial intelligence is reshaping how creators generate...

Agency

CYLNDR Studios Names Leah Chaney Director of Influencer to Embed Creators Into Creative Process

CYLNDR Studios has appointed Leah Chaney as Director of Influencer, a role focused on integrating creators...

Tech

Creator Agency No Logo Launches AI Talent Agent to Bring Representation to Independent Creators

Creator agency and technology company No Logo has launched Lola, an AI-powered talent agent designed to...

Agency

The Influencer Channel You Can’t Rush: How Superbloom’s Lily Comba Turned Brand-Side Experience Into an Agency Edge 

Lily Comba spent nearly a decade running influencer programs from inside consumer brands before she built...

Talent Collectives

Digital Management Company Made By All Launches Hollywood Studio Venture With Tanya Cohen at the Helm

Made By All (MBA), a Los Angeles-based digital management company, has launched Made By Us Studios...

Commentary

B2B Influencer Marketing: What Practitioners Are Actually Doing in 2026

Four years ago, almost no one was spending real money on B2B Influencer Marketing. Today, enterprise...

Agency

Creator Commerce Agency SuperOrdinary Opens Creator Shareholder Program Ahead of Planned IPO

SuperOrdinary, a Los Angeles-based brand accelerator and creator-led commerce agency, is inviting creators, operators, and partners...

Strategy

How Social Strategy Consultancy Shareability Convinced Brands to Stop Being the Hero of Their Own Campaigns

What does it take to make branded content that audiences actually want to watch? Jess Noble...

Agency

Former Brand Insider Carlo Lupercio Wants To Empower Latino Creators 

Influencer Marketing budgets are growing, but the creators selected for those campaigns often do not reflect...

Brand

DAZN Taps Creators for FIFA World Cup 2026 With Fan-First Content Push

DAZN has launched DAZN48, a global initiative that will recruit 48 soccer creators to produce social-first...

Agency

How Of Note Is Building Creator Management Around Intimacy Instead of Scale

Katy Shah and India Mayer founded Of Note in Nashville, Tennessee, in early 2020, not to...

Tech

AI Creator Platform Markable Launches Free Tier, Opening Commerce Tools to All Creators

Markable, an AI-powered creator platform that reports processing more than $1 billion in social commerce sales...

Commentary

Coachella 2026: Top Brands, Creators Generated $1.7B in Earned Media Value, Data Shows

Brand activations and creator content at Coachella 2026 generated more than $1.7 billion in earned media...

Platform

Creator Monetization Platform Passes Rebrands as ‘Creator Accelerator’

Passes, the creator monetization platform founded in 2022, has announced a rebrand, unveiling a new visual...

Talent Collectives

Fixated Acquires Studio71 U.S. From ProSiebenSat.1, Expanding Creator Network to 1,000+ Creators

Creator management company Fixated has acquired Studio71’s North American business from German media company ProSiebenSat.1 Media...

Commentary

Spotter’s Brand Partnerships Director on Why Fewer Creators and Deeper Deals Win

Brand-creator partnerships are moving faster than most marketing organizations can keep up. The brands still running...

Agency

Open World’s Justin Smith on Why the Gaming Industry’s Biggest Creator Marketing Problem Isn’t Budget

What does it mean to do creator marketing well in gaming when most brands still can’t...

Strategy

No Pitch, No Performance: Inside the Creator Event That Outran Its Own Venue at SXSW

At most brand activations during South by Southwest (SXSW), the format is familiar: a logo-plastered venue,...