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Digital Management Company Made By All Launches Hollywood Studio Venture With Tanya Cohen at the Helm

Made By All (MBA), a Los Angeles-based digital management company, has launched Made By Us Studios (MBU), a premium content studio built at the intersection of Hollywood and the Creator Economy. The studio introduces a model in which creators serve as upstream partners in IP ownership, monetization, and long-term value creation.

MBU has appointed Tanya Cohen as Co-CEO alongside existing leadership. Cohen will lead the studio with Co-CEO Leanne Perice, who founded MBA in 2017, and President of Production Nic Stanish. 

Cohen previously served as a partner at Range Media Partners, where she helped build the company’s Film/TV division. She became the youngest partner in William Morris Endeavor’s history and has been named to both Forbes 30 Under 30 and THR 35 Under 35.

“The Creator Economy is no longer adjacent to Hollywood; it’s becoming its operating system,” Cohen said in a press release. “We’re building a model where creators are at the center of value creation, with real influence and scalable impact.”


Photo: Tanya Cohen

From Agency to Studio

MBA, which currently manages 40 creators with a combined reach of more than 1.5 billion followers, has operated across management, brand partnerships, and venture investing since its founding. The launch of MBU extends that infrastructure into content production and IP development.

Perice, who has previously described the company’s mission as building “Creator Hollywood™,” framed the studio as a structural shift rather than an incremental expansion. “Creators are no longer just talent; they are the studios, the distribution, the audience, and the next generation’s movie stars,” she said in the press release.

Ownership Model and Backing

MBU is designed to develop content with built-in audience demand and distribute it through owned global channels. The company said it has secured backing from undisclosed investors and assembled an advisory group spanning entertainment, media, and technology. Additional details are expected to be announced. 

MBU is represented by legal counsel Ken Funahashi of DLA Piper.

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Cecilia Carloni, Interview Manager at Influence Weekly and writer for NetInfluencer. Coming from beautiful Argentina, Ceci has spent years chatting with big names in the influencer world, making friends and learning insider info along the way. When she’s not deep in interviews or writing, she's enjoying life with her two daughters. Ceci’s stories give a peek behind the curtain of influencer life, sharing the real and interesting tales from her many conversations with movers and shakers in the space.

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