Agency

Publicis Groupe Australia Launches Integrated Social & Influencer Agency

Publicis Groupe Australia announced the launch of Influential, a new agency that unites the group’s social,...

Talent Collectives

Flywheel’s Eyal Baumel Breaks Down His Disney-Inspired Playbook For Creator Franchises

Can the business models that built entertainment giants like Disney truly work for individual creators? The...

Platform

YouTube Rolls Out ‘Hype’ Feature Globally To Boost Smaller Creators

YouTube is expanding its “Hype” feature to 39 countries, including the United States, United Kingdom, Japan,...

Platform

France To Sue Kick Following Streamer’s Death

France will sue Australian streaming platform Kick for “negligence” following the death of content creator Raphaël...

Platform

LinkedIn Expands Video Ad Program With Major Sponsors As Video Content Surges

LinkedIn is expanding its BrandLink video advertising program with new publisher partnerships and creator-led shows as...

Technology

FanBasis CEO Yash Daftary On Scaling Creator Businesses At CreatorHub 2025

CreatorHub 2025 brought together more than a thousand digital entrepreneurs at the JW Marriott Bonnet Creek...

Technology

How Lee Simpson Aims To Bridge The Creator-Expert Divide With Friends We Trust

In his work with creators, product strategist Lee Simpson recognized a pattern: growth alone was no...

Technology

AnyMind Group Launches AI Avatar Service Allowing Creators To Earn Passive Income

Southeast Asia-based tech company AnyMind Group has launched AnyLive for Creators, a service that allows influencers...

Technology

Ron Perlman Unveils Fan-Funded Creator Media Platform

Actor Ron Perlman, alongside entertainment and technology executives, announced the launch of Watrfall, a new media...

Technology

Famous Birthdays Expands Global Creator Database With German And Italian Launches

“We’re just trying to build the IMDb or Wikipedia for this space,” explains Evan Britton, founder...

Technology

AI Platform Wondercraft Unveils AI Agent To Turn Conversations Into Professional Content

Y Combinator-backed AI content studio Wondercraft has just launched Wonda, an AI agent that creates and...

Commentary

The Biggest Misconception Brands Have About Working With Creators – Part III – Takes From 12 Experts

The first two installments of our roundtable on the biggest misconceptions brands have about working with...

Agency

How ABOVE&BEYOND Builds Custom Campaigns Around Individual Creators

Katie Plattner is the Founder of ABOVE&BEYOND, a talent management company committed to a tailored approach...

Influencer

MrBeast, Adin Ross, xQc’s Charity Live Stream Raises $12M For Clean Water

MrBeast, Adin Ross, and xQc raised $12.02 million during a 15-hour, 40-minute charity live stream on...

Technology

Famous Birthdays Teams Up With Pixability To Connect Advertisers With Rising Creators

Famous Birthdays and tech company Pixability announced a new partnership that integrates the former’s “velocity” data...

Technology

Alasdair Mann On How Alementary Media Helps Creators Take Control Of Their Business

Alasdair Mann, founder of London-based Alementary Media, knows firsthand the struggles creators face when trying to...

Commentary

The Biggest Misconception Brands Have About Working With Creators – Part II – 14 Experts Share Thoughts

In Part I of our creator economy roundtable on the biggest misconceptions brands have about working...

Brand

PUBG Mobile Launches $6 Million Global Creator Program

South Korean video game publisher KRAFTON has announced the global launch of its Next Star Global...

Agency

XrossWorld: Reducing The Cost Of Finding And Managing Creators

The resources brands and agencies consume to discover creators, negotiate rates, and manage campaigns can drain...

Commentary

The Biggest Misconception Brands Have About Working With Creators – Part I – Inside The Minds Of 20 Industry Experts

What’s the biggest misconception brands have about partnering with content creators? As social media and influencer...

Brand

Churches Embracing Influencer Marketing? Utah Church’s Content Creator Payments Spark Debate

Recent revelations about The Church of Jesus Christ of Latter-day Saints’ (LDS) creator partnerships highlight a...

Technology

Kajabi Platform Reports $10B In Creator Revenue As Business Models Shift

Creator commerce platform Kajabi has announced that creators on its platform have collectively earned over $10...

Platform

Patreon Surpasses $10 Billion In Creator Payments

Patreon announced that creators on its platform have received more than $10 billion in payments from...

Influencer

Aaron Parnas On His Rise As A News Creator

Aaron Parnas’ career development wasn’t typical—a legal prodigy who started college at 14 and law school...

Commentary

2025 AiMCO Awards Now Open With New Creator Categories

The Australian Influencer Marketing Council (AiMCO) has officially launched its 2025 awards program, introducing several new...