Talent Collectives

Zack Honarvar On Shaping The Good Internet For Creators Who Want To Own What They’re Building

Zack Honarvar has spent more than a decade working alongside some of the internet’s most influential...

Commentary

Top 10 Sales By Independent Creators On TikTok In January 2026

@anniedanner takes the top position with $1.23 million, displacing December leader @dealswithty, who drops to second...

Talent Collectives

Lennon Management And The Long View Of Creator Careers

Lennon Management has operated for more than a decade on a premise that many modern creator...

Influencer

RHEI’s Shahrzad Rafati On Building A Creative Operating System For The Human Signal In The Creator Economy

For more than two decades, Shahrzad Rafati has been building technology across media, creators, and scale....

Commentary

Creators Face Regional Structural Constraints Under Variable Global Platform Monetization Rules

Recent research highlights how inequalities in platform policies, advertiser demand, and payment infrastructure shape creator income...

Tech

How Socialpruf Aims To Bring Real-Time Performance Data To Creator Marketing Decisions

Socialpruf is a Toronto-based social intelligence platform built around the premise that creator performance should be...

Agency

Helen OMalley On Designing a Creator Management Model For Sustainability At Helm Talent Group

As creators increasingly scale into full-fledged businesses, many are still forced to operate without the structural...

Agency

Digital Marketing Agency New Engen Acquires Creator Content Network Grapevine To Scale Whitelisted Paid Social

Seattle-based agency New Engen has entered into an agreement to acquire Grapevine, a creator-powered performance content...

Agency

Pamela Zapata On Why Representation Still Shapes Outcomes In Creator Management

The creator economy has become more structured over time, shaped by metrics, dashboards, and performance benchmarks....

Commentary

How Brands Can Win Big Cultural Moments Like The Super Bowl With Creators: 48 Experts Weigh In 

For decades, major cultural events – from the Super Bowl and the World Cup to award...

Talent Collectives

A Team And Agency Under One Roof: How Jordan Lazarus Is Scaling Xen’s Creator-First Gaming Model

Xen is a New York-based creator network and esports organization built around a simple premise: gaming...

Commentary

Tiltify Reports $100M+ In Creator Fundraising For 2025, Launches Top 30 Campaign Countdown

Tiltify announced that creator-led campaigns on its platform raised more than $100 million in 2025, marking...

Strategy

Creators As The New Store Associates: Why PACKFIRE & Popfly Built An Ambassador Program For Trust, Not ROI

PACKFIRE, an outdoor brand selling portable fire pits, began developing its creator strategy with no expectation...

Tech

StreamGenie Wants Creators To Treat Archived Content As Inventory, Not Leftovers

The creator economy has no shortage of content. What it lacks, Joseph Sottile argues, is a...

Commentary

Social Commerce Fest To Bring Creator-Led Shopping Experience To Miami In April

Social Commerce Festival is coming to Miami on April 4, 2026, as part of a global...

Tech

Creator Networking Platform Creatorland Launches AI Tool To Address Creator Inbox Overload Problem

Creatorland has opened a public waitlist for Dealsync, an AI-powered inbox management system designed to help...

Technology

AI-Powered Creator Platform Fanvue Raises $22 Million

London-based creator monetization platform Fanvue has closed a $22 million Series A funding round as the...

Commentary

Creator Marketing Spend Set To Rise In 2026 Despite Ongoing Measurement Gaps, Kantar Finds

Marketing research firm Kantar reports that a net 61% of marketers plan to increase investment in...

Agency

How Fallen Media Turned Cultural Instinct Into A Repeatable Short-Form Studio For Creators

Back when short-form video was still dismissed as a playground for trends and throwaway clips, Sol...

Commentary

From Endless Scroll To Earned Attention: What Goat Agency’s 2026 Report Signals For Creators And Brands

For years, the creator economy has operated under a familiar assumption: audiences are distracted, attention spans...

Platform

Amazon Launches Creator Brand Program In UAE Through Partnership With Creators HQ

Amazon Ads and Creators HQ have launched the Amazon Creators Foundry, a program enabling UAE-based content...

Agency

Inside Kindly Collective’s ‘High-Trust’ Model For Wellness Creators

Kirsten McNeill did not set out to build a talent agency, but after nearly a decade...

Talent Collectives

Link Management Launches As Digital Creator Talent Firm With 50+ Client Roster

Link Management launches as a digital creator talent firm representing more than 50 creators with a...

Agency

Why Genflow Is Honing In On Career Architecture To Empower The Next Generation Of Creators

Saad Aslam has spent nearly a decade operating inside the creator economy, long before it became...

Talent Collectives

The Creator Society’s Natalie Driver On Launching Gen C And Why Micro Creators Need Structure Before Scale

According to Natalie Driver, co-founder and Chief Talent Officer at marketing agency The Creator Society, one...