Technology

From Hollywood To ‘Meaning Economy’: Matt Zien Shares Vision For AI-Powered Storytelling

For more than a decade, producer Matt Zien helped shape the worlds of television and documentary...

Commentary

Micro-Niche Creators Earn Triple The Income Of Generalists, Report Shows

Personal development creators who target micro-niches command three to five times higher rates than generalists, according...

Technology

Built By Creators, Powered By Tech: How Motion Society (Moso) Built The Invisible Engine Behind Multi-Platform Success

At Mipcom 2025 in Cannes, Jean-Loup Fraudin and Thomas Subra of Motion Society (Moso) saw something...

Agency

How Just People Agency Guides Mozambique’s Brands And Creators Through Market Challenges

When Maira Taimo and Micaella Tiago co-founded Just People Agency in 2021, their goal was clear:...

Technology

Streams Charts Unveils Twitch Viewer Demographics Tool For Brands And Creators

Streams Charts has released Twitch audience demographics data for its PRO subscribers, expanding beyond geographic insights...

Strategy

K1 Circuit Partners With RACER Creator Awards As Karting Sponsor, Will Host Winners At California Track

K1 Circuit has joined the RACER Creator Awards as Official Karting Partner and Community & Culture...

Brand

Tubi Partners With Kevin Hart’s Hartbeat For Exclusive Creator Content Deal

Fox Corporation’s ad-supported streaming service Tubi is launching its first-ever exclusive creator content slate as part...

Agency

FiveTwoNine And Billion Dollar Boy Launch $3,500 Grant Program To Help NYC Creators Take Online Communities Offline

FiveTwoNine and Billion Dollar Boy announced a new grant program designed to help creators transition their...

Commentary

Later And Mavely Launch “Swipe Up” Summit To Bridge Creator Economy With Real-World Commerce

Later and Mavely announced their first collaborative conference focused on creator commerce, scheduled for November 3...

Commentary

Brand Safety And Suitability Drive Growth In Creator Marketing

Creator marketing has transformed from a tactical channel into a strategic business imperative, with brand safety...

Brand

Agoda’s New Ambassador Program Transforms Travel Creators Into Commission-Earning Partners

Agoda launched a new ambassador program that enables travel content creators to earn commissions on bookings...

Agency

How GZ Publicity Helps Creators Keep Their True Voice In A Metrics-Driven Industry

GZ Publicity, founded in 2018 and transitioning to full-time operations in 2025, specializes in providing public...

Technology

MrBeast, Vyro Launch Clipping  Marketplace For Creators

YouTube star MrBeast has launched Vyro, a new platform that connects video clippers with established creators...

Commentary

Signal Awards 2025: Michelle Obama, Jon Stewart, And Top Creators Lead Podcast Industry Honors

The Signal Awards announced its fourth annual honors today, recognizing podcasts across multiple genres with participation...

Technology

Greta Dunne’s Marker Video Targets Marketers Seeking True Consumer Voices

Marker Video connects brands with customer-generated video reviews through a marketplace that verifies and authenticates real...

Commentary

Creator Content Now Powers Entire Marketing Ecosystem, Outperforming Brand Assets, Survey Shows

Creator content has transformed from platform-specific posts to becoming the central engine powering marketing strategies across...

Technology

Howl Surpasses $100M Creator Payout Milestone With Focus On Gaming, Tech, And Wellness

Creator commerce platform Howl has paid out $100 million to creators and generated $1.1 billion in...

Brand

Gap Inc. Unveils Cross-Brand Creator Program

Gap Inc. has launched a new creator affiliate and advocacy platform designed to connect content creators...

Agency

Talent Agency A-List Me Bets On Trust To Win Over Creators And Brands

A-List Me, a talent management agency founded in 2016 and headquartered in Westerly, Rhode Island, now...

Commentary

Why Brands’ Gifting Strategies Are Falling Flat (And How To Fix Them)

A new industry report finds that while 94% of brands engage in product seeding to influencers,...

Commentary

The Operational Gap: BDB Research Shows Key Challenges Brands Face When Scaling Creator Marketing Efforts

Despite 71% of U.S. marketers now investing more than $1 million annually in creator marketing, many...

Influencer

MrBeast Warns ‘Scary Times’ Ahead For Creator Economy Amid AI Video Advancements

MrBeast, YouTube’s most-subscribed creator, has expressed concerns about artificial intelligence potentially threatening the livelihoods of content...

Strategy

Inside Behr Paint’s Influencer Strategy: The ‘Color Of The Year’ Launch

Behr Paint Company shifted its annual “Color of the Year” announcement from a traditional press event...

Technology

Raptive Launches Framework To Shield Creators From AI Scraping

Creator media company Raptive has introduced a “Terms of Content Use” framework designed to protect its...

Strategy

Castmagic Acquires Flowsend To Enhance AI Content Creation Tools

Castmagic, an AI-powered content operating system for media companies, has acquired Flowsend, a specialized AI workflow...