Influencer
Grant Horvat, Bryan Bros Announce Competitive Series for YouTube Golf’s Top Players
Golf content creator Grant Horvat and former PGA Tour pro duo Wesley and George Bryan have announced “Your Golf Tour” (YGT), a multi-year competitive circuit that will bring together 16 of YouTube golf’s top players over a four-event season.
Tour Structure and Format
YGT will organize its players into four teams, each led by a captain. Horvat and the Bryan brothers will each serve as captains, with a fourth yet to be named. Complete rosters, format details, and tour partners are expected to be announced in the coming weeks.
The tour will open at Pursell Farms, widely regarded as the birthplace of YouTube golf, before concluding at Wynn Golf Club in Las Vegas with a three-day individual stroke-play championship offering a $1 million purse.
While select event venues may rotate between seasons, Wynn Golf Club will serve as the permanent home of the season-ending championship. The collaboration between the founders and Wynn Golf was facilitated by Big Bird, a golf-focused creative agency.
Founders on the Vision
The three founders have framed YGT as a structure designed to raise competitive stakes while preserving the format’s creator-driven identity.
“Our vision is to create a structure for top players to perform under real pressure with significant stakes while remaining authentic to the YouTube format that we know and love,” said Horvat.
Wesley Bryan added, “Competitive golf is where we started. YouTube golf is where we’ve evolved. We believe there’s a place for both.”
The announcement follows the commercial success of last summer’s Internet Invitational, which demonstrated the monetization potential of creator-led golf, according to Golf Digest. YouTube golf has expanded significantly in recent years, drawing audiences to players such as Horvat and the Bryan brothers, as recreational golf participation has risen following the pandemic.
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