Creator agency and technology company No Logo has launched Lola, an AI-powered talent agent designed to help independent creators find, pitch, negotiate, and manage brand partnerships without traditional representation.

The company says Lola is built for creators who post consistently, have engaged audiences, and want to secure brand deals without a manager. According to No Logo, Lola learns about a creator and their content, monitors brand activity daily, surfaces relevant opportunities, drafts pitches, finds brand contacts, and tracks deals automatically.

No Logo describes the platform as a response to a Creator Economy that has scaled to more than 200 million people globally, while talent representation remains concentrated among a small share of top-tier creators. The company notes that Lola is intended for the “99% of creators” who manage brand partnerships themselves.

“We’ve spent years supporting and advising leading creators on working with brands,” said Nicholas Guy, founder and CEO of No Logo. “Along the way, we turned away many talented creators simply because the traditional model couldn’t serve them. Lola changes that, building on our experience to give every creator access to representation, taking a model more commonly associated with Hollywood and making it widely available.”

No Logo says the AI agent monitors brand activity in real time, identifies potential opportunities before they are listed publicly, and connects creators with relevant brand contacts through personalized pitches.

The company reports that its platform draws on experience delivering more than 3,000 campaigns for brands including Google, IKEA, Meta, REI, and the United Nations, as well as handling more than 40,000 brand requests.

The Lola launch follows Antenna Group’s May 2025 investment for a minority stake in No Logo.

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