Stories By David A
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Commentary
How to Nurture Influencer Relationships After You Collaborate
November 24, 2021What do you do when you finish collaborating with an influencer? Find out how to sustain...
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Agency
Marianne O’Reilly: The Community Manager Making Things Happen at Sintillate Talent
November 18, 2021Sales is not everything. Engagement is also important because that could be a potential sale in...
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Influencer
Lisa Valerie Morgan – An Influencer Making a TV Show About Influencers
November 18, 2021A lot of people think an influencer just puts on a pretty outfit and shoots a...
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Technology
Tim Sovay: Improving Influencer Marketing By Building Technology
November 11, 2021CreatorIQ is a technology platform that solves all the pain points of workflow, measurement and analytics...
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Influencer
Sheree Ho: The Stay-at-Home Mom Who’s Making Waves In Fashion and Lifestyle Influencer Marketing
November 10, 2021Influencer marketing campaigns are more likely to succeed when the product aligns with the creator’s personal...
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Commentary
Juan Ortega: Insights on the Influencer Marketing Space in Colombia and LATAM
November 10, 2021Juan Ortega: Brands should beware of ‘vanity metrics’ such as impressions and likes. Impressions are only...
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Brand
Kevin Lee: Leading a Brand Powered by Organic, Authentic Influencer Marketing
November 2, 2021It’s natural for brands to be super prescriptive when they are spending thousands of dollars. But...
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Commentary
Top 14 Mistakes When Reaching Out to Influencers
November 2, 2021If you want to get the word out on social media while building trust with your...
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Influencer
Dennis Dortch: The Filmmaker Working as an Influencer and Hiring Influencers
October 29, 2021Dennis Dortch: Social media engagement is not about inorganic marketing. Rather, it’s about energy and interest....
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Influencer
Wendy Roach: Healthcare Executive Turned Miss Plus International 2021 Turned Influencer
October 29, 2021Influencers have to research any brand or sponsor that they are looking to work with. They...
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