Stories By David Adler
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Agency
WPP Media ANZ Bolsters Influencer Marketing With Dual Leadership Appointments Of Maharaj, Maclachlan
June 13, 2025WPP Media Australia & New Zealand has appointed Shivani Maharaj as Chief Creator Officer and Toby...
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Commentary
WPP Media Forecast: Social Media Content To Surpass Traditional Production In Ad Revenue In 2025
June 12, 2025User-generated content (UGC) on platforms such as TikTok, YouTube, and Instagram will attract more advertising revenue...
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Commentary
Colin And Samir To Host One-Day Creator Economy Summit In Brooklyn In September
June 12, 2025YouTube creators Colin and Samir are set to host Press Publish NYC, a curated one-day summit...
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Brand
Lowe’s Launches First-Ever Home Improvement Creator Network With MrBeast Partnership
June 11, 2025Lowe’s Companies Inc. is introducing the home improvement industry’s first creator network, featuring MrBeast (Jimmy Donaldson),...
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Brand
MLB Stakes Claim In Creator Economy With Jomboy Media Partnership
June 11, 2025Major League Baseball (MLB) has acquired an undisclosed minority stake in digital media company Jomboy Media,...
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Brand
How Lyft, Notion are Tapping into LinkedIn’s Rising Creator Economy
June 10, 2025Ridesharing marketplace Lyft and digital workspace Notion are among a growing number of companies leveraging LinkedIn’s...
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Brand
Aston Martin’s Formula One Fan Engagement From TikTok Creators
June 9, 2025Aston Martin Aramco Formula One Team has released new data on the performance of its Creator...
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Platform
TikTok Shop Shifts To Chinese Leadership As U.S. E-Commerce Goals Fall Short
June 9, 2025TikTok Shop’s Seattle-area operations are undergoing significant management changes as the parent company, ByteDance, brings in...
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Commentary
Bipartisan Congressional Creators Caucus Launches To Support Digital Economy
June 9, 2025Representatives Yvette Clarke (D-NY) and Beth Van Duyne (R-TX) have launched the bipartisan Congressional Creators Caucus,...
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Brand
Electrify Video Partners: Scaling Creator Businesses Through Investment And Expertise
June 6, 2025YouTube is on track to overtake Disney as the largest media company by revenue by the...
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Platform
Snap Rolls Out Bitmoji Game Creation Tools In Lens Studio Update
June 5, 2025Snap Inc. has released Lens Studio 5.10, introducing new tools for augmented reality (AR) developers to...
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Platform
YouTube Rolls Out Side-by-Side Live Ads, Plus New Beta Features
June 5, 2025YouTube announced the launch of side-by-side ads for automated live mid-rolls, the expansion of the voice...
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Commentary
Portugal Calls For Tighter Regulations On Influencer Advertising Amid Consumer Protection Concerns
June 4, 2025Portugal’s Association for Consumer Protection (Deco) has called for clearer regulations governing influencer marketing, citing growing...
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Influencer
How A Stand-Up Comedian Used AI Weekly Practice To Create Viral Hit ‘BBL Drizzy’
June 4, 2025While many creators were still debating whether to experiment with AI, King Willonius had already created...
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Commentary
Guardian Study: Over 50% Of Mental Health Content On TikTok Contains Misinformation
June 3, 2025More than half of the top-trending mental health advice videos on TikTok contain misinformation, according to...
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Talent Collectives
Putting Creators First: Inside Upside Down Talent’s Growth Strategy
June 3, 2025“Creators are humans. That’s the biggest thing,” says Cameron Bunn, Chief Growth Officer at talent management...
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Brand
Jack Link’s To Launch Protein-Packed Meat Snack Line In Partnership With MrBeast
May 30, 2025Global meat snacks brand Jack Link’s is teaming up with MrBeast (Jimmy Donaldson) to develop a...
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Commentary
Amid Sports Betting Crackdown, Brazil Senate Committee Bans Influencers From ‘Bets’ Promotions
May 30, 2025Brazil’s Senate Sports Committee has approved legislation that significantly restricts betting advertising and prohibits the use...
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Commentary
71% Of Consumers Regret Influencer-Driven Purchases As Trust Gap Widens
May 29, 2025A new Typeform survey examining the state of influencer marketing reveals that 71% of consumers regret...
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Commentary
Over 60% Of Small Businesses Boost Content Creation Investment While Half Struggle to Keep Pace, Report Shows
May 29, 2025Verizon Business‘ 6th “Annual State of Small Business Survey” reveals that 62% of small to midsize...
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Brand
‘Dancing With The Stars’ Ramps Up Influencer Strategy By Inviting Twitch Star Kai Cenat To Join The Show
May 28, 2025“Dancing with the Stars” (DWTS) has extended an invitation to Kai Cenat, one of the world’s...
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Influencer
YouTube Creators Vs. ANI – Copyright Controversy Explained
May 28, 2025Multiple YouTube personalities have reported receiving copyright strikes for using brief news clips, instigated by Asian...
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Brand
Disney+ Acquires Preschool Series ‘CoComelon’ As Netflix Exits Due To Viewership Decline
May 27, 2025Disney+ has acquired preschool series “CoComelon” after Netflix declined to renew its license. The acquisition grants...
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Platform
Meta’s Chief AI Scientist Outlines New Direction Beyond LLMs
May 27, 2025Meta’s Chief AI Scientist Yann LeCun revealed the company’s research unit is developing AI architectures fundamentally...
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Brand
FIFA Unveils Club World Cup Trophy On iShowSpeed Stream
May 26, 2025FIFA President Gianni Infantino appeared on YouTube creator iShowSpeed’s livestream to unveil the official Club World...