Stories By David Adler
-
Brand
Poppi’s Super Bowl Vending Machine Campaign Faces Criticism On Social Media
February 12, 2025Poppi, the prebiotic soda brand, delivered more than 32 bright pink vending machines to selected content...
-
Brand
New League Spurs Competition Among Golf Content Creators
February 12, 2025The golf creator economy continues to expand as The Peoples League launches with 12 social media...
-
Commentary
Instagram Biggest Beneficiary Of U.S. TikTok Ban, Sees 16% Jump In Posts
February 12, 2025Creators in the United States are quickly shifting content production to Instagram Reels following the Supreme...
-
Platform
YouTube Reveals Connected TV Tops Mobile, Desktop Watch Time In U.S.
February 12, 2025In a blog post outlook for 2025, YouTube CEO Neal Mohan reveals that television screens have...
-
Commentary
Engagement Consistency Delivers Higher ROI vs Campaign-Based Marketing, TikTok Research Shows
February 12, 2025New research from TikTok‘s Marketing Science team shows measurable benefits for companies that maintain consistent community...
-
Platform
TikTok Confirms U.S. Data Security Team Guards User Information
February 12, 2025As tensions regarding TikTok’s access to American user data mount, the company has issued a statement...
-
Influencer
Jake Paul Decries Canelo Snub After Mexican Champ Inks Fight Deal With Riyadh Season
February 12, 2025The previously announced Jake Paul-Saul “Canelo” Alvarez fight is off, with the social media influencer-turned-boxer decrying...
-
Commentary
ISD Study: TikTok’s Search Engine Creates Dangerous ‘Pathways’ Between Hate Speech And Targeted Groups
February 12, 2025Research published by the Institute for Strategic Dialogue (ISD) reveals how TikTok‘s search algorithms process and...
-
Platform
TikTok Skirts U.S. Restrictions, Allows Android Downloads via Package Kits
February 11, 2025TikTok has introduced a new distribution method for U.S. Android users, enabling app downloads through package...
-
Influencer
Fashion TikToker Nicky Campbell Signs With The Jeffries for Management
February 10, 2025Nicky Campbell, a fashion industry veteran turned social media commentator, has signed with The Jeffries for...
-
Platform
U.S. VP Vance to Negotiate Potential TikTok Sale
February 10, 2025United States Vice President J.D. Vance and National Security Adviser Michael Waltz will lead negotiations for...
-
Platform
Elon Musk Says He Is Not Bidding For TikTok
February 10, 2025Elon Musk, CEO of Tesla and SpaceX, confirms he has not submitted a bid for TikTok...
-
Commentary
Research Shows Trump ‘Most Mentioned’, X Most Dominant in U.S. Elections Coverage
February 10, 2025News influencers posted about Donald Trump twice as frequently as Kamala Harris during the 2024 presidential...
-
Commentary
Survey Reveals Homegrown App That Dominates YouTube and Instagram in Korea
February 10, 2025KakaoTalk dominates South Korea’s social media market with a 98.9% adoption rate among adults, surpassing both...
-
Platform
Trump Wants TikTok Deal But China Has Other Plans, Sources Say
February 10, 2025Chinese officials are prepared to let TikTok’s U.S. operations shut down rather than approve a forced...
-
Platform
German Groups Sue Elon Musk’s X Over Hidden Election Data That Could Track Disinformation
February 10, 2025Two German activist organizations have filed a lawsuit against X in a Berlin court, claiming the...
-
Commentary
Report Sees Brands Refining Strategies To Focus On Community Connections In 2025
February 7, 2025Social media will continue to influence how consumers interact with brands in 2025, according to the...
-
Platform
TikTok Connects Creators With Global Leaders In First ‘Experience Space’ At Davos
February 6, 2025In a first for the World Economic Forum (WEF) in Davos, TikTok established a dedicated “Experience...
-
Commentary
Influencer Collab Costs In Decline, But UGC Offers Bright Spot In 2025, Report Finds
February 6, 2025A new report from influencer marketplace Collabstr, tracking data from 40,000 advertisers and 100,000 creators, reveals...
-
Commentary
Southeast Asian Influencer Market Set For Double-Digit Growth Through 2027
February 5, 2025The Southeast Asian influencer marketing segment is growing at a 10.83% compound annual growth rate as...
-
Commentary
AiMCO To Host Inaugural Beauty Marketing Events With Leading Creators, Brands
February 4, 2025The Australian Influencer Marketing Council (AiMCO) will host its first beauty influencer marketing events in February...
-
Platform
Double The Price, Zero Ads: Snapchat Quietly Rolls Out Platinum Subscription
February 4, 2025Snapchat has officially expanded its premium ad-free subscription, now rebranded as Snapchat Platinum. Originally launched in...
-
Commentary
Google Falls As Instagram And TikTok Now Lead Buying Journey For Gen Z
February 4, 2025New research from creator management platform GRIN highlights a shift in how consumers discover products, with...
-
Influencer
‘Raw and Unfiltered’: The Paul Brothers Announce First-Ever Reality Show On HBO
February 4, 2025Jake and Logan Paul, the influencer brothers known for their social media presence and boxing careers,...
-
Influencer
MrBeast Reveals Reason ‘Hot Ones’ Purchase Didn’t Materialize
February 3, 2025YouTuber Jimmy “MrBeast” Donaldson said he would have pursued acquiring the “Hot Ones” show if approached,...