Stories By David Adler
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Platform
Snapchat+ Unwraps Custom App Themes For A Holiday Makeover
December 12, 2024Snap Inc. has announced a suite of new features for its Snapchat+ subscription service, expanding customization...
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Platform
YouTube Announces Main App Improvements For Creators, Simplified Channel Page And Analytics
December 12, 2024YouTube is launching significant updates to its main app, introducing streamlined channel pages and enhanced analytics...
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Platform
TikTok Challenges The Canadian Government’s Order To Dissolve Its Business In The Country
December 12, 2024TikTok filed an application for judicial review with the Federal Court in Vancouver on December 5,...
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Commentary
The Gap Between U.S. And China’s Social Commerce: Why TikTok’s Latest Numbers Matter
December 12, 2024TikTok Shop generated $100 million in Black Friday sales this year, marking a threefold increase from...
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Technology
Playkit: Championing Community-Driven Content Creation To Build Trust
December 12, 2024With social media increasingly filled with polished influencer content, Playkit introduces a fresh approach to digital...
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Platform
Instagram’s New ‘Trial Reels’ Let Creators Test Content Before Their Followers See It
December 11, 2024Instagram is rolling out “Trial Reels,” a new feature that enables creators to test video content...
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Influencer
Wasserman Creators Signs Young Social Media Star Taylen Biggs, Famous For Interviewing A-List Celebs Like Selena Gomez, The Rock
December 11, 2024Wasserman Creators has signed 11-year-old media personality Taylen Biggs for representation, expanding its roster of digital...
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Commentary
From YouTube To Pinterest: What’s Really Driving Holiday Shopping Decisions In 2024 [REPORT]
December 11, 2024Social media platforms are reshaping holiday shopping behaviors, with YouTube emerging as the leading platform influencing...
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Platform
TikTok Claims Its U.S. Ban Would Disrupt Global Service For Millions Outside America
December 10, 2024ByteDance and TikTok filed an emergency motion on December 9 with the U.S. Court of Appeals...
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Influencer
Call Her Daddy Host Alex Cooper Launches Hydration Brand To Compete With PRIME, Gatorade
December 10, 2024Alex Cooper, host of the second most popular video podcast on Spotify in 2024, is entering...
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Commentary
How Casual Conversations Became Breaking News: The Rising Power Of Social Media Journalists
December 9, 2024Social media influencers are emerging as significant news sources for American adults, according to an article...
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Influencer
W Family: Blending Humor And Heart To Create Edutaining YouTube Content
December 9, 2024With 5.6 million subscribers and counting, James and Erika Wallace have transformed their everyday family life...
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Technology
Cameo Opens Platform To Everyone After Years Of Exclusivity, Welcoming 31,000 Creators
December 6, 2024Cameo, the personalized video message marketplace, reports that 31,000 new creators have joined its platform in...
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Commentary
TikTok’s Impact On Holiday Shopping: MGH Survey Indicates Early Consumer Shifts
December 6, 2024A new MGH survey reveals how TikTok shapes consumer holiday shopping patterns, with many users finding...
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Commentary
Fohr’s 2025 Beauty Predictions: ‘Unexpected’ To Dethrone ‘Authenticity’ As Industry Buzzword
December 5, 2024Influencer marketing agency Fohr predicts that “unexpected” will replace “authenticity” as the dominant theme in beauty...
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Technology
How Lionize’s AI-Powered Platform Makes Influencer Marketing More Efficient
December 5, 2024As co-founder and CEO of Lionize, Chris Buetti has built an AI-powered platform that makes influencer...
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Influencer
Redwire’s Space Camera Technology Goes Viral, Partners With YouTuber Mark Rober For Global Selfie Project
December 4, 2024Redwire Corporation has announced a partnership with YouTube creator Mark Rober and CrunchLabs to provide space...
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Commentary
More Than Half Of TikTok Users Have Found Their Holiday Gifts On The Platform This Season, Survey Shows
December 4, 2024A new survey by marketing agency MGH reveals that 55% of TikTok users have discovered holiday...
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Agency
Sosani Studios’ Tinashe Chaponda on Why Marketers Are Missing the Real Value of Influencer Engagement
December 3, 2024With social media platforms transforming marketing strategies daily, Tinashe Chaponda has built Sosani Studios into a...
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Platform
TikTok To Block Teenagers From Using Beauty Filters
December 2, 2024TikTok announced it will prevent users under 18 from accessing beauty filters that artificially alter facial...
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Platform
TikTok’s Music Discovery Tool Welcomes Deezer
December 2, 2024TikTok has added Deezer as a new partner for its Add to Music App feature, expanding...
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Influencer
Professional UGC Creator Jhaneil “Jhan Chan” Smith Reveals How She Found Success Without Fancy Equipment
December 2, 2024In just ten months, Jhaneil “Jhan Chan” Smith transformed her social media hobby into a full-time...
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Influencer
Lively Lewis Show: The YouTube Channel Elevating Family Content While Maintaining Privacy
December 2, 2024When Eric and Alexa Lewis picked up a camera in February 2020 to film their first...
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Commentary
The New Rules Of Creator Marketing: 25 Experts On Making Every Dollar Count In 2025
December 1, 2024Recent studies indicate that over 90% of brands plan to boost their creator budgets in the...
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Commentary
UNESCO Study Reveals Only A Third Of Content Creators Verify Information Before Sharing
November 29, 2024A new UNESCO study finds that only 36.9% of digital content creators verify information before sharing...