Stories By David Adler
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Platform
X Ditches Ad-Based Creator Pay For Engagement
October 11, 2024X announced a significant change to its Creator Revenue Sharing Program. Starting November 8, the company...
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Brand
The Future Of Payments Mastercard Is Bringing To African Creators
October 11, 2024In June, Mastercard announced a strategic investment in partnership with Wowzi, Africa’s leading influencer marketing platform,...
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Brand
Chili’s Social Media Ads Spark $12M Copyright Infringement Lawsuit By UMG
October 11, 2024Universal Music Group (UMG) is suing Brinker International, owner of the Chili’s restaurant chain, for alleged...
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Platform
ByteDance’s Web Scraper Is On A Massive Data Grab Spree, Outpacing OpenAI, Google
October 10, 2024ByteDance, the parent company of TikTok, launched a web crawler called Bytespider that is collecting online...
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Brand
Travel Brand LOST iN Signs Top Creators To Represent Them
October 10, 2024LOST iN, a travel brand founded by former Jukin Media executives Jonathan Skogmo, Mike Skogmo, and...
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Commentary
Fashion Brands Are Shifting To Bigger Influencers In 2024 [REPORT]
October 10, 2024Fashion brands are increasingly partnering with larger influencers in 2024, according to the new “State of...
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Technology
Sony, Warner, And More Test Round’s New Tool Tapping Micro-Influencers
October 10, 2024Digital marketing firm Round has unveiled Micro.wav, a new tool designed to streamline micro-influencer campaigns for...
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Platform
TikTok Faces Lawsuits From 14 AGs Over Allegations Of Harming Young Users’ Mental Health
October 9, 2024A coalition of 14 state attorneys general, led by New York and California, has filed lawsuits...
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Brand
GetYourGuide Launches Influencer Videos, AI Tools To Inspire Travel Bookings
October 9, 2024GetYourGuide, the global marketplace for travel experiences, has introduced new features to simplify operations and enhance...
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Commentary
What the Majority Of U.S. Adults Use TikTok For [REPORT]
October 9, 2024A new Pew Research Center analysis reveals that U.S. adults primarily follow entertainment and internet-native content...
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Technology
Schwarzwald Capital Brokers Alliance Between Fintech Platform Cartex And Fraud Detector Vesta To Ramp Up Creator Economy Security
October 9, 2024Schwarzwald Capital, a VC firm focused on fintech and creator economy startups, announced a strategic partnership...
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Commentary
58% of Gen Z Trust Local Influencers For Gift Ideas [REPORT]
October 8, 2024A new study by everyday influencer platform Mavely reveals that 58% of Gen Z consumers trust...
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Commentary
Political Campaign Expert Ryan Davis Aims To Mobilize 1,000 Creators For Kamala Harris Campaign
October 8, 2024Ryan Davis, a veteran of digital political campaigns and co-founder of creator marketing agency People First,...
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Brand
YouTube Stars Sidemen, Paramount Team Up For A Shell-Shocking Surprise For Ninja Turtle Fans
October 8, 2024Paramount Consumer Products and Experiences UK partnered with YouTube group The Sidemen to launch a new...
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Technology
Pixability Unveils GenAI Tool To Crack YouTube’s Advertising Code
October 8, 2024Pixability, a company specializing in AI-driven contextual targeting and brand suitability on YouTube and CTV, is...
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Technology
iKala KOL Radar Hits Major Milestone In Global Influencer Marketing
October 8, 2024iKala, a Taiwan-based AI solutions provider, announced that its AI-powered influencer marketing platform, KOL Radar, now...
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Brand
From Interest Rates To Instagram: Why The Bank Of England Is Embracing Social Media
October 8, 2024The Bank of England (BOE) is expanding its communication strategy to reach younger audiences through social...
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Platform
Meta Unveils Movie Gen Model To Turn Instagram Users Into AI Filmmakers
October 8, 2024Meta has introduced Movie Gen, a new suite of AI models designed to transform video creation...
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Platform
Texas AG Sues TikTok For Violating Minors’ Online Safety And Privacy
October 8, 2024Texas Attorney General Ken Paxton filed a lawsuit against TikTok on October 3, alleging violations of...
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Commentary
Empowering Future Creators: UTSA’s New Degree & YouTube’s Programs, With Insights
October 8, 2024The University of Texas at San Antonio (UTSA) has introduced a new degree in Digital Media...