Stories By David A
-
Agency
Muhammida El Muhajir: Guiding, Shaping and Navigating the Influencer Marketing Landscape in Africa
July 13, 2021When businesses are choosing influencers to work with, it’s not all about the number of followers...
-
Agency
Victoria Baek: Creating the Influencer Marketing Guidebook for the Cannabis Industry
July 8, 2021Despite advances made in the legalization of cannabis, navigating the cannabis influencer marketing landscape requires striking...
-
Influencer
Carter Kench: 18-Year Old Influencer Drawing the Attention of Major Brands
July 8, 2021An influencer is most effective when they promote a product that they genuinely admire. Once they...
-
Commentary
8 INFLUENCER MARKETING STRATEGIES USED BY AUTOMAKERS
July 7, 2021As in many other industries, automakers recognize the power of influencer marketing. For automakers who wish...
-
Agency
Esteban Alvarán: A Guru in the Latin America’s Influencer Media Buying Space
June 22, 2021The working collaboration between brands and influencers is virtually the same in every country of the...
-
Agency
Qianna Smith Bruneteau & The American Influencer Council – Advocating the Interests of Influencers
June 22, 2021Full-time influencers are effectively business professionals and small business owners. Creators must be empowered to know...
-
Platform
Krishna Subramanian: The Captiv8 Co-founder Thriving in the Digital Media Marketplace
June 22, 2021Long-term brand-creator collaboration is the way to go. A brand wants to ‘get married’ to its...
-
Influencer
Nora Villalobos: What It’s Like to be an Influencer in Multiple Content Spaces
June 22, 2021Some influencers will tell you it’s best to “niche down” by promoting a single industry or...
-
Agency
Erin Cutler: The Attorney Putting Hundreds of Health and Wellness Influencers to Work
June 15, 2021Brands must align with the right influencer and ascertain the creator has an audience that will...
-
Agency
Alessandro Bogliari – TikTok, Influencers and Scaling an Agency
June 15, 2021Learn how influencer marketing and growth hacking expert Alessandro Bogliari creates successful campaigns on TikTok with...
Trending
