Strategy

PRX Acquires Soundrise To Integrate Podcast Sponsorship Sales In-House By 2026

PRX, a nonprofit public media organization and podcast publisher, announced the acquisition of Soundrise, a sponsorship...

Technology

Short On Time, Big On Story: Scott Brown On How Microdramas Are Taking Over Digital Entertainment

What happens when you take the traditional three-act movie structure and deliver it in 90-second bite-sized...

Agency

How Brand Curators Blends PR And Talent Management To Bolster Creator Representation

Brand Curators, founded in 2020 in New York, represents a new type of creator representation that...

Technology

BrandMe’s Tech-Driven Approach To Influencer Marketing Gains Traction Across Latin America And Beyond

BrandMe bridges two key roles in the influencer marketing industry: that of a technology provider and...

Influencer

Deddeh Howard: The Medical Student Who Became A Voice For Diversity Through Her Content

While some people spend years trying to find their career path, Deddeh Howard‘s medical colleagues at...

Platform

DoorDash Launches Creator Program For Short-Form Videos, Enhances App With AI Features

DoorDash introduces a creator program that compensates users for short-form videos posted on its app. The...

Strategy

Manifest Financial Expands AI-Powered Brand Partnership Tools With Nucreator Acquisition

Manifest Financial has acquired Nucreator, an AI-powered brand partnership platform, to expand its financial services for...

Platform

Kick, OTK Partner With Texas Ranchers For Creator Pickleball Tournament In Austin

Live streaming platform Kick has partnered with creator network OTK and the Texas Ranchers Major League...

Agency

Linqia Launches Creator-Led Retail Media Offering

Linqia is launching a creator-led retail media offering designed to integrate influencer content directly into retail...

Technology

How NILENT’s Gamified Platform Is Providing NIL Education For Gen Z Athletes

NILENT (NIL Enterprise Solutions), founded in late 2021, offers a digital gamified education platform specifically designed...

Agency

From Bankruptcy’s Brink To Influencer Powerhouse: Inside Cure Media’s Rise In Northern Europe

What happens when your flagship product fails spectacularly and leaves you $120 away from bankruptcy? For...

Platform

Snapchat Introduces Paid Storage Plans As Platform Hits 1 Trillion Saved Memories

Snapchat is implementing a 5GB cap on free Memories storage and introducing paid plans for users...

Strategy

Uganda Taps Influencers From Four Countries To Boost Tourism Market

Uganda has launched an influencer-driven tourism promotion strategy through its diplomatic missions abroad, partnering with content...

Commentary

Creator Economy IRL: Report Analyzes How Experiential Events Reshape Influencer Marketing

The creator economy continues its expansion beyond digital platforms into real-world experiences, according to a new...

Commentary

The AI Hype Bubble Vs. Reality: Collabstr’s Data Shows Why Human Creators Still Win On Trust

As AI possibilities become more sophisticated and continue to ripple throughout the creator economy, Collabstr’s “2025...

Brand

YouTube, Delta Air Lines Announce Major Partnership For Enhanced In-Flight Entertainment

Delta Air Lines and YouTube have announced a multi-year partnership that will bring YouTube content to...

Influencer

Peighton Tubre Went From 2nd-Grade Animation To NFL Content Stardom – Now She’s Making Her Movie Debut

While most football fans were watching Sunday’s NFL games from their couches, Peighton Tubre was capturing...

Agency

Night Launches Marketing Division To Connect Brands With Creator Talent

Night, a talent management company representing more than 200 creators, has launched Night Advisory, a marketing...

Platform

TikTok Surpasses Meta Platforms In U.S. Monthly Active Users As Oracle Deal Looms, per Report

TikTok has surpassed Instagram and Facebook in monthly active users in the United States as Oracle...

Influencer

The Honest Appeal Of Isabel Wherry: How A Young Mother Turned Family Moments Into A Full-Time Career

At age 20, Isabel Wherry found herself in a unique position – married with newborn twins...

Platform

Oracle Tipped To Oversee TikTok’s U.S. Algorithm Following Acquisition Deal

Oracle will oversee TikTok’s algorithm for U.S. users as part of a pending deal to transfer...

Platform

White House Outlines TikTok Deal Structure: U.S. Board Control, Algorithm Oversight Proposed

White House Press Secretary Karoline Leavitt reveals Americans will hold six of seven board seats controlling...

Commentary

Creator Economy Jobs September 2025: Streaming Platforms, AI Companies Lead Hiring

Following August, which featured global opportunities from Action Against Hunger’s entry into influencer marketing, and gaming...

Platform

TikTok Deal Raises GOP Concerns Over Chinese Algorithm Access

The Republican chair of the House Select Committee on the Chinese Communist Party (CCP) expressed concerns...

Brand

Aspire Biopharma Enlists Fitness Influencers To Promote Pre-Workout Product

Aspire Biopharma Holdings, Inc. has launched an influencer marketing campaign featuring three fitness personalities to promote...