Commentary

Creator Economy Job Market Rebounds In Q1 2025, New York Emerges As Top Hub

The creator economy job market showed signs of recovery in the first quarter of 2025, with...

Platform

AppLovin Submits TikTok Bid With Eye On Global Ad Opportunities

AppLovin Corp. has submitted a bid for TikTok's assets outside of China as the April 5...

Commentary

WFA Research Finds 54% Of Brands Planning Increased Influencer Marketing Spending In 2025

Multinational brands are increasingly partnering with specialized agencies as influencer marketing budgets continue to rise, according...

Agency

Hypothesis Wins Ather Energy Account For Influencer Marketing 

Hypothesis by Only Much Louder (OML) has secured the influencer marketing mandate for Ather Energy, the...

Influencer

Kat James On Finding Her Second Act In The Creator Economy At 50

Kat James built a TikTok following of one million by teaching beauty techniques to women aged...

Influencer

MrBeast, Fede Vigevani To Host International Creator Basketball Showdown On April 25

MrBeast is partnering with Mexico City-based Fede Vigevani to organize a basketball game pitting Spanish-speaking influencers...

Influencer

Streamer Adin Ross Reinstated On Twitch After Two-Year Ban

Streamer Adin Ross has returned to Twitch following an indefinite ban imposed in February 2023. The...

Influencer

New Zealand Influencers Face Fines Over Offshore Online Casino Promos

Influencers in New Zealand have received takedown notices from the Department of Internal Affairs (DIA) following...

Platform

South African Official Urges TikTok To Boost Monetization For SA Creators

South African Communications Minister Solly Malatsi called on TikTok to extend its monetization programs to South...

Commentary

Cannes Lions Expands Creator Awards With Five New Categories For 2025

The Cannes Lions International Festival of Creativity is rebranding its Social & Influencer Lions as the...

Brand

BBC Abandons Podcast Ad Plans Following Gary Lineker’s Warning

The BBC confirms it has abandoned plans to introduce advertisements on its radio programs and podcasts...

Commentary

Utah Enacts New Legislation Protecting Children Of Influencers Following Ruby Franke Case

Utah is implementing new protections for children of online content creators following the child abuse conviction...

Commentary

Brad Canning Named Chair Of AiMCO’s New Creator Advisory Sub-Committee

Image: Brad Canning The Australian Influencer Marketing Council (AiMCO) has named award-winning content creator Brad Canning...

Commentary

Support For TikTok Ban Down 16% In Two Years As Americans Weigh Security Concerns Against Free Speech

Public support for banning TikTok in the United States has fallen over the past two years,...

Talent Collectives

Creator-First Approach Makes All The Difference For Trend’s Growth 

Ted Raad’s wife Dede once turned down a brand deal worth more than his monthly corporate...

Technology

Tokchart: A Human-Centered Platform Focused On Creator Analytics

The enterprise analytics platforms dominating creator tools often take months to implement requested features.  Tokchart founder...

Platform

YouTube To Test New Ad Feature For To Strengthen Position In Podcast Market

YouTube is preparing to test a feature that would allow host-read advertisements to be dynamically inserted...

Talent Collectives

Talenture Agency: The Live Streaming Accelerator With A Creator-First Business Model

Talenture Agency has built a creator management model that allows creators to keep 100% of their...

Platform

Perplexity Proposes Open-Source TikTok Algorithm In Acquisition Bid

Perplexity, the AI-powered answer engine startup founded in San Francisco in 2022, is proposing to acquire...

Influencer

Darren “iShowSpeed” Watkins  Announces IRL Live Stream Tour Across China, Mongolia, Hong Kong

YouTuber Darren "iShowSpeed" Watkins announced plans for a multi-week streaming tour across multiple East Asian locations...

Platform

TikTok Launches AMBER Alerts In The U.S.

TikTok is expanding its AMBER Alert system in the United States after a successful Texas pilot...

Technology

Focusing On Purpose And Quality: WavMaker Offers Different Approach To Creator Audio Needs

Copyright claims against creators are increasing, and it’s not a healthy sign for the creative industry....

Platform

YouTube For Android TV Makes Podcasts More Accessible With Dedicated Tab 

YouTube is expanding its podcast offerings on large-screen devices with a new dedicated "Podcasts" tab now...

Commentary

Micro-Influencers: What Makes Them Top ROI Drivers

Platform

TikTok Likely To Be Sold Before April Deadline, Says U.S. VP Vance

U.S. Vice President JD Vance expressed confidence that a high-level agreement for TikTok's sale will materialize...