Stories By David Adler
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Commentary
Creator Economy Job Market Rebounds In Q1 2025, New York Emerges As Top Hub
April 4, 2025The creator economy job market showed signs of recovery in the first quarter of 2025, with...
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Platform
AppLovin Submits TikTok Bid With Eye On Global Ad Opportunities
April 4, 2025AppLovin Corp. has submitted a bid for TikTok's assets outside of China as the April 5...
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Commentary
WFA Research Finds 54% Of Brands Planning Increased Influencer Marketing Spending In 2025
April 3, 2025Multinational brands are increasingly partnering with specialized agencies as influencer marketing budgets continue to rise, according...
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Agency
Hypothesis Wins Ather Energy Account For Influencer Marketing
April 3, 2025Hypothesis by Only Much Louder (OML) has secured the influencer marketing mandate for Ather Energy, the...
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Influencer
Kat James On Finding Her Second Act In The Creator Economy At 50
April 3, 2025Kat James built a TikTok following of one million by teaching beauty techniques to women aged...
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Influencer
MrBeast, Fede Vigevani To Host International Creator Basketball Showdown On April 25
April 2, 2025MrBeast is partnering with Mexico City-based Fede Vigevani to organize a basketball game pitting Spanish-speaking influencers...
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Influencer
Streamer Adin Ross Reinstated On Twitch After Two-Year Ban
April 1, 2025Streamer Adin Ross has returned to Twitch following an indefinite ban imposed in February 2023. The...
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Influencer
New Zealand Influencers Face Fines Over Offshore Online Casino Promos
April 1, 2025Influencers in New Zealand have received takedown notices from the Department of Internal Affairs (DIA) following...
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Platform
South African Official Urges TikTok To Boost Monetization For SA Creators
March 31, 2025South African Communications Minister Solly Malatsi called on TikTok to extend its monetization programs to South...
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Commentary
Cannes Lions Expands Creator Awards With Five New Categories For 2025
March 31, 2025The Cannes Lions International Festival of Creativity is rebranding its Social & Influencer Lions as the...
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Brand
BBC Abandons Podcast Ad Plans Following Gary Lineker’s Warning
March 28, 2025The BBC confirms it has abandoned plans to introduce advertisements on its radio programs and podcasts...
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Commentary
Utah Enacts New Legislation Protecting Children Of Influencers Following Ruby Franke Case
March 28, 2025Utah is implementing new protections for children of online content creators following the child abuse conviction...
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Commentary
Brad Canning Named Chair Of AiMCO’s New Creator Advisory Sub-Committee
March 27, 2025Image: Brad Canning The Australian Influencer Marketing Council (AiMCO) has named award-winning content creator Brad Canning...
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Commentary
Support For TikTok Ban Down 16% In Two Years As Americans Weigh Security Concerns Against Free Speech
March 27, 2025Public support for banning TikTok in the United States has fallen over the past two years,...
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Talent Collectives
Creator-First Approach Makes All The Difference For Trend’s Growth
March 27, 2025Ted Raad’s wife Dede once turned down a brand deal worth more than his monthly corporate...
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Technology
Tokchart: A Human-Centered Platform Focused On Creator Analytics
March 27, 2025The enterprise analytics platforms dominating creator tools often take months to implement requested features. Tokchart founder...
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Platform
YouTube To Test New Ad Feature For To Strengthen Position In Podcast Market
March 26, 2025YouTube is preparing to test a feature that would allow host-read advertisements to be dynamically inserted...
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Talent Collectives
Talenture Agency: The Live Streaming Accelerator With A Creator-First Business Model
March 26, 2025Talenture Agency has built a creator management model that allows creators to keep 100% of their...
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Platform
Perplexity Proposes Open-Source TikTok Algorithm In Acquisition Bid
March 25, 2025Perplexity, the AI-powered answer engine startup founded in San Francisco in 2022, is proposing to acquire...
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Influencer
Darren “iShowSpeed” Watkins Announces IRL Live Stream Tour Across China, Mongolia, Hong Kong
March 24, 2025YouTuber Darren "iShowSpeed" Watkins announced plans for a multi-week streaming tour across multiple East Asian locations...
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Platform
TikTok Launches AMBER Alerts In The U.S.
March 21, 2025TikTok is expanding its AMBER Alert system in the United States after a successful Texas pilot...
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Technology
Focusing On Purpose And Quality: WavMaker Offers Different Approach To Creator Audio Needs
March 20, 2025Copyright claims against creators are increasing, and it’s not a healthy sign for the creative industry....
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Platform
YouTube For Android TV Makes Podcasts More Accessible With Dedicated Tab
March 20, 2025YouTube is expanding its podcast offerings on large-screen devices with a new dedicated "Podcasts" tab now...
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Platform
TikTok Likely To Be Sold Before April Deadline, Says U.S. VP Vance
March 19, 2025U.S. Vice President JD Vance expressed confidence that a high-level agreement for TikTok's sale will materialize...