ripe in Town, a curated digital platform covering food, stays, and travel experiences, has launched a brand partnership program targeting advertisers seeking to reach Australian audiences interested in regional travel.

The platform, founded by Lauren Deighton, focuses on destinations, businesses, and experiences in regional towns across Australia. Partnership offerings include branded guides, integrated campaigns, content series, sponsored features, and directory placements, with distribution across social media and email newsletters.

The launch comes as destination marketers are increasing investment in influencer and content-driven channels. A 2026 survey of 200 destination marketing organization professionals by travel martech company Steller found that 92% of respondents maintained or increased their Influencer Marketing budgets this year, with 48% reporting outright increases.

“Regional areas are still often underserved when it comes to premium lifestyle content and brand partnerships,” said Deighton. “ripe in Town bridges that gap, helping brands connect meaningfully with audiences that are actively seeking the best experiences rural and regional towns have to offer.”

The Steller survey found that 84% of destination marketers now list engagement as their primary key performance indicator, nearly triple the share prioritizing impressions. ripe in Town’s editorial model, built around curated lifestyle content, positions the platform to address that preference.

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