Strategy

NowThis Built a TV Network on Social Media. Now It’s Teaching Brands How to Advertise on One

Michael Vito Valentino does not think brands have a social video problem. He thinks they have...

Agency

Influencer Appoints North America President Jenny Penich as Global CMO

Creator marketing agency Influencer has named Jenny Penich as Global Chief Marketing Officer, effective immediately. Penich,...

Tech

SelfMade’s Will Sartorius on Replacing the Creative Brief With a Scraper

Will Sartorius is CEO of SelfMade, a New York-based performance marketing agency, and a driving force...

Platform

Digital Platform ripe in Town Launches Brand Partnership Program to Connect Advertisers With Australian Travel Audiences

ripe in Town, a curated digital platform covering food, stays, and travel experiences, has launched a...

Platform

Australia’s Social Media Ban Cuts Teen Usage But Fails to Eliminate It, Data Shows

Australia’s ban on social media access for users under 16 has reduced teenage engagement on major...

Commentary

Replying to Comments Boosts Social Media Engagement Across All Major Platforms, Data Shows

Creators and brands that reply to comments on their posts consistently outperform those that do not,...

Commentary

Indonesia to Ban Social Media Access for Under-16s

Indonesia will restrict children under 16 from accessing social media and other online platforms starting March...

Influencer

How Deborah Trette Turns Everyday Celebrations Into a Creator Business

For Deborah Trette, the internet’s endless scroll is an opportunity to slow down and celebrate. From...

Commentary

Patreon, We Are Social, AnyMind Group Among Creator Economy Firms Seeking Summer Talent

Patreon, We Are Social, and AnyMind Group have opened applications for summer 2026 internships and full-time...

Agency

Creator-Led Agency The Now Agency Launches, Secures BJ’s Restaurants, MLSE Among Early Clients

The Now Agency, a creator-led, social-native agency co-founded by Gabe Feldman and Jonathan Chanti, launched in...

Influencer

From Skits To World Tour: How Sooshi Mango Turned Cultural Comedy Into A Global Business

When Joe Salantiri, Carlo Salanitri, and Andrew Manfre first placed a camera on a car dashboard...

Influencer

Content Creator Becca Bastos Built A Comedy Universe Online. Now She’s Ready For A Real Stage

Becca Bastos has built a comedy universe that includes a gaslighting gynecologist, a Pilates instructor who...

Influencer

‘Tony Talks’ And The Art Of Turning Everyday Life Into Comedy Content

Antonio “Tony Talks” Baldwin’s comedy rarely starts with a punchline. He starts with a look, a...

Platform

Vimeo Cuts Jobs Globally After Bending Spoons Acquisition

Vimeo has laid off staff globally following its $1.38 billion acquisition by Milan-based tech conglomerate Bending...

Technology

Presaige Unveils AI Content Performance Prediction Platform

Presaige, a new AI-powered platform, debuted at CES 2026 in Las Vegas with technology designed to...

Commentary

Consumers Detect AI-Generated Video Content While Marketers Embrace Tools, Study Finds

Consumers report growing skepticism toward AI-generated video content, even as marketers rapidly integrate artificial intelligence into...

Commentary

Survey Exposes Social Media’s Funnel Gap As Marketers Struggle To Translate Strategy Into Practice

Despite near-universal agreement that social media is essential to brand building, most marketers still fail to...

Influencer

Milan Mathew: Building A Creator Business Rooted In Culture, Discipline, And Community

When Milan Mathew left a full-time corporate role designing mobile apps for oil and gas companies,...

Influencer

Adin Ross, Drake Face Class-Action Lawsuit Over Alleged Stake Casino Streaming Scheme

Two Virginia residents filed a class-action lawsuit in federal court accusing music artist Drake, streamer Adin...

Strategy

Don Silvestri On The Trust Shift To Creator-Led Finance And Why Debt.com Reimagined The FinTalk Awards

For decades, Americans learned how to manage money through banks, financial advisors, and legacy media. That...

Technology

Arcads.ai Secures $16M Seed Funding To Expand AI Video Creation Platform

French AI video platform Arcads.ai has raised $16 million in seed funding to expand its AI-powered...

Talent Collectives

G&B Digital Management Signs Four Lifestyle Creators Including Eva Amurri, NYC Real Estate Agent Eric Goldie

G&B Digital Management has signed four lifestyle creators for representation: Eva Amurri, Kellie Brown, Eric Goldie,...

Commentary

Pew: Teen Social Media Habits Hold Steady As AI Chatbots Move Into The Mainstream

U.S. teens continue to concentrate their attention on a familiar set of social platforms, such as...

Commentary

Half Of Gen Z Says AI Harms Social Media Experience, Survey Finds

Half of Gen Z users express negative views toward AI-generated content on social platforms, according to...

Influencer

How Rourke Sefton-Minns Built GenHQ Into A Creative Learning Hub

Generative AI is transforming the way people work, think, and create, and few have helped the...