All posts tagged "Social Media"
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Brand
Chili’s Social Media Ads Spark $12M Copyright Infringement Lawsuit By UMG
October 11, 2024Universal Music Group (UMG) is suing Brinker International, owner of the Chili’s restaurant chain, for alleged...
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Technology
Sony, Warner, And More Test Round’s New Tool Tapping Micro-Influencers
October 10, 2024Digital marketing firm Round has unveiled Micro.wav, a new tool designed to streamline micro-influencer campaigns for...
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Platform
TikTok Faces Lawsuits From 14 AGs Over Allegations Of Harming Young Users’ Mental Health
October 9, 2024A coalition of 14 state attorneys general, led by New York and California, has filed lawsuits...
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Brand
From Interest Rates To Instagram: Why The Bank Of England Is Embracing Social Media
October 8, 2024The Bank of England (BOE) is expanding its communication strategy to reach younger audiences through social...
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Influencer
How A Uni Project Led Madhu Kumar To Pursue Content Creation Full-Time
October 2, 2024Madhu Kumar, known online as “Madz,” is a fashion, beauty, and user-generated content (UGC) creator. Her...
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Commentary
California Extends Child Star Law To Social Media
September 30, 2024California Governor Gavin Newsom recently signed two bills in Los Angeles. The bills alter how minors...
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Platform
Meta Connect 2024: Mark Zuckerberg Talks AI Influencers, Llama 3.2, Orion AR Glasses
September 27, 2024Meta CEO Mark Zuckerberg unveiled a range of AI updates and new hardware at the annual...
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Brand
How Klook Kreator Program Is Tapping Nano, Micro-Influencers To Reach Niche Audiences
September 13, 2024Travel experiences booking platform Klook recently launched its Klook Kreator program, an industry-first approach to influencer...
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Technology
Later Unveils Triple Exec Threat Tasked With Building The Ultimate Social Media Powerhouse
September 5, 2024Later, an influencer marketing and social media management solutions provider announced three executive appointments to accelerate...
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Influencer
Breaking Barriers: Derrick House’s Unique Blend Of Culture And Comedy
September 2, 2024Derrick House, a Bronx-born comedian, has tapped into New York’s vibrant pop-culture scene to turn his...
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Influencer
Landen Purifoy’s Crescendo From Lockdown Boredom To Content Creation Fame And 18M+ Followers
August 16, 2024Ping-pong balls bouncing off pots and pans create melodies that captivate millions. This isn’t a quirky...
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Influencer
Content As Business: Steven He’s Formula For Building A 26-Million Follower Brand
August 13, 2024From a desperate pandemic pivot to a 26-million-follower empire, Steven He’s ascent in the digital content...
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Commentary
100M+ People Window Shop On Social Media, But Only 30% Buy – Here’s Why [REPORT]
August 12, 2024A new report from PYMNTS and Amazon Web Services reveals a significant gap between social media...
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Commentary
How CreatorFest Aims To Boost Financial Success For Content Creators
August 5, 2024With an approach that prioritizes financial strategies and requires speakers to have proven seven-figure success, CreatorFest...
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Influencer
VFX Creator Queen Chelsea Reveals How She Reached Social Media Stardom
August 2, 2024From her humble beginnings in film industry editorial work to becoming a social media sensation, visual...
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Commentary
Vision AI Boosts Content Performance By 40% [REPORT]
July 31, 2024A new report from social media management platform Dash Hudson reveals significant performance improvements for brands...
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Commentary
The Surprising Reason 50% Of Consumers Make Purchases On Social Media [REPORT]
July 31, 2024EMARKETER released a report revealing that nearly half of U.S. consumers say creator content has influenced...
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Strategy
[REPORT] Social Media Pros Reveal: The One Metric That Matters Most In 2024 Benchmarking
July 26, 2024Hootsuite has released its Q2 2024 social media benchmarks report, which provides marketers with insights into...
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Agency
From Crisis To Opportunity: Ogilvy’s Influence Shield Promises To Turn Brand Nightmares Around
July 24, 2024Ogilvy PR launched Influence Shield, a global risk management service that enhances brand safety in influencer...
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Platform
Meta’s New Ad Trick For Marketers: Automatically Detected Website Offers
July 23, 2024Meta introduced a new feature in its ad setup process that automatically detects and incorporates offers...