Stories By Karina Gandola
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Influencer
MrBeast Partners With Naruto Shippuden For Limited-Edition Merchandise Collection
February 17, 2026YouTube creator MrBeast, whose real name is Jimmy Donaldson, has launched a merchandise collaboration with the...
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Commentary
Measuring What Matters: 41 Professionals On The Tools, Frameworks, And Gaps Defining Creator Performance
February 13, 2026Influencer Marketing is no longer fighting for budget. It’s fighting for proof. U.S. brands were projected...
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Agency
E-Commerce Agency Front Row Acquires Performance Marketing Firm Socium Media
February 13, 2026New York-based e-commerce firm Front Row Group has acquired Socium Media, a performance marketing and digital...
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Influencer
Jane Olivia On Approaching Her Creator Business The Same Way She Cooks: Quietly And With Intention
February 11, 2026Jane Olivia did not build her creator business by chasing trends or optimizing for virality. Instead,...
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Influencer
Violet Witchel And The Business Of Cooking Food People Actually Make
February 11, 2026Violet Witchel didn’t enter the internet as a would-be food personality. She arrived as an economics...
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Influencer
How Paige Lindgren Built A Multi-Platform Wellness Brand By Letting Life Shape The Content
February 11, 2026Paige Lindgren is a multi-platform creator whose work spans TikTok, Instagram, YouTube, and Substack, with brand...
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Platform
Snapchat, Gucci Partner On Luxury Industry’s First Sponsored AI Lens
February 11, 2026Gucci has launched the first Sponsored AI Lens for the luxury sector on Snapchat, enabling users...
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Agency
Publicis Taps Influential Acquisition To Launch Sports Creator Marketing Unit
February 10, 2026Publicis Groupe has formed Influential Sports, a new division combining its 2024 acquisition of creator agency...
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Commentary
Top 10 Sales By Independent Creators On TikTok In January 2026
February 6, 2026@anniedanner takes the top position with $1.23 million, displacing December leader @dealswithty, who drops to second...
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Influencer
RHEI’s Shahrzad Rafati On Building A Creative Operating System For The Human Signal In The Creator Economy
February 6, 2026For more than two decades, Shahrzad Rafati has been building technology across media, creators, and scale....
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Talent Collectives
Comedy Podcast Network Headgum Lands Exclusive Hulu Distribution Deal For ‘We’re Here To Help’
February 6, 2026Headgum has announced a licensing agreement with Hulu for the comedy podcast “We’re Here to Help”...
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Brand
American Eagle Launches Points-Based Creator Program To Scale Influencer Marketing Beyond One-Off Campaigns
February 5, 2026American Eagle has introduced a nationwide creator ambassador program designed to move beyond traditional one-off campaign...
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Influencer
How Maria Valetta Turned Wine Expertise Into A Scalable Creator Business
February 4, 2026For Maria Valetta, wine has always been about access rather than exclusivity. Long before Instagram became...
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Tech
Popfly Acquires Travel Startup Mount To Expand Creator Platform Into Local Experiences
February 4, 2026Popfly announced that it has acquired Mount, a venture-backed travel platform, as the California-based creator collaboration...
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Influencer
How Kelsi Davies Turns Paranormal Content Into A World Her Audience Calls Home
February 3, 2026Kelsi Davies does not think of her audience as numbers. She thinks of them as people...
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Agency
Influencer Marketing Agency Open Influence Elevates Maggie Reznikoff To Chief Client Officer
February 3, 2026Open Influence announced the promotion of Maggie Reznikoff to Chief Client Officer, elevating an eight-year company...
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Influencer
Inside ProjectAir: How James Whomsley Built A YouTube Business By Pushing Engineering To Its Limits
February 2, 2026James Whomsley did not study engineering at university. He studied history. He describes himself as “always...
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Influencer
How Josh Zilberberg Built A Creator Business Where Personality Does The Heavy Lifting
February 2, 2026Josh Zilberberg is a Toronto-based creator whose rise did not follow a traditional influencer playbook. Before...
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Commentary
India To Equip Over 15,000 Schools, Colleges With Animation Labs To Meet Creator Economy Demand
February 2, 2026The Indian government announced plans to establish animation and content-creation laboratories in 15,000 secondary schools and...
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Technology
Growth Firm Winclap Acquires Creator Management Platform Brkaway To Scale Social-First Marketing Operations
January 30, 2026Winclap, a growth transformation company, has announced the acquisition of Brkaway, a creator management platform. The...
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Commentary
YouTube Removes Major AI Slop Channels With Combined $9.8M In Estimated Annual Revenue
January 29, 2026YouTube has removed 16 of the top 100 most-subscribed AI slop channels from its platform, according...
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Commentary
Fabulate Releases List Of Top 100 Most-Searched Creators In Australia
January 28, 2026Tech platform Fabulate has released the Fab 100, a ranking of the most-searched creators on its...
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Commentary
Consumers Detect AI-Generated Video Content While Marketers Embrace Tools, Study Finds
January 26, 2026Consumers report growing skepticism toward AI-generated video content, even as marketers rapidly integrate artificial intelligence into...
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Commentary
Social Commerce Fest To Bring Creator-Led Shopping Experience To Miami In April
January 23, 2026Social Commerce Festival is coming to Miami on April 4, 2026, as part of a global...
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Tech
Creator Networking Platform Creatorland Launches AI Tool To Address Creator Inbox Overload Problem
January 22, 2026Creatorland has opened a public waitlist for Dealsync, an AI-powered inbox management system designed to help...
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