Stories By Karina Gandola
-
Influencer
Kailey Anna’s Next Chapter: Confidence Content, Non-Exclusive Deals, And A Bid For Reality TV
February 18, 2026What happens when a creator realizes the algorithm is not the hardest system she has had...
-
Brand
Dick’s Sporting Goods Doubles Down On Creator Program Amid Growing Demand For Sports Storytelling
February 18, 2026Dick’s Sporting Goods received 10,800 applications for its Varsity Team creator program in 2026 (up from...
-
Influencer
MrBeast Partners With Naruto Shippuden For Limited-Edition Merchandise Collection
February 17, 2026YouTube creator MrBeast, whose real name is Jimmy Donaldson, has launched a merchandise collaboration with the...
-
Commentary
Measuring What Matters: 41 Professionals On The Tools, Frameworks, And Gaps Defining Creator Performance
February 13, 2026Influencer Marketing is no longer fighting for budget. It’s fighting for proof. U.S. brands were projected...
-
Agency
E-Commerce Agency Front Row Acquires Performance Marketing Firm Socium Media
February 13, 2026New York-based e-commerce firm Front Row Group has acquired Socium Media, a performance marketing and digital...
-
Influencer
Jane Olivia On Approaching Her Creator Business The Same Way She Cooks: Quietly And With Intention
February 11, 2026Jane Olivia did not build her creator business by chasing trends or optimizing for virality. Instead,...
-
Influencer
Violet Witchel And The Business Of Cooking Food People Actually Make
February 11, 2026Violet Witchel didn’t enter the internet as a would-be food personality. She arrived as an economics...
-
Influencer
How Paige Lindgren Built A Multi-Platform Wellness Brand By Letting Life Shape The Content
February 11, 2026Paige Lindgren is a multi-platform creator whose work spans TikTok, Instagram, YouTube, and Substack, with brand...
-
Platform
Snapchat, Gucci Partner On Luxury Industry’s First Sponsored AI Lens
February 11, 2026Gucci has launched the first Sponsored AI Lens for the luxury sector on Snapchat, enabling users...
-
Agency
Publicis Taps Influential Acquisition To Launch Sports Creator Marketing Unit
February 10, 2026Publicis Groupe has formed Influential Sports, a new division combining its 2024 acquisition of creator agency...
-
Commentary
Top 10 Sales By Independent Creators On TikTok In January 2026
February 6, 2026@anniedanner takes the top position with $1.23 million, displacing December leader @dealswithty, who drops to second...
-
Influencer
RHEI’s Shahrzad Rafati On Building A Creative Operating System For The Human Signal In The Creator Economy
February 6, 2026For more than two decades, Shahrzad Rafati has been building technology across media, creators, and scale....
-
Talent Collectives
Comedy Podcast Network Headgum Lands Exclusive Hulu Distribution Deal For ‘We’re Here To Help’
February 6, 2026Headgum has announced a licensing agreement with Hulu for the comedy podcast “We’re Here to Help”...
-
Brand
American Eagle Launches Points-Based Creator Program To Scale Influencer Marketing Beyond One-Off Campaigns
February 5, 2026American Eagle has introduced a nationwide creator ambassador program designed to move beyond traditional one-off campaign...
-
Influencer
How Maria Valetta Turned Wine Expertise Into A Scalable Creator Business
February 4, 2026For Maria Valetta, wine has always been about access rather than exclusivity. Long before Instagram became...
-
Tech
Popfly Acquires Travel Startup Mount To Expand Creator Platform Into Local Experiences
February 4, 2026Popfly announced that it has acquired Mount, a venture-backed travel platform, as the California-based creator collaboration...
-
Influencer
How Kelsi Davies Turns Paranormal Content Into A World Her Audience Calls Home
February 3, 2026Kelsi Davies does not think of her audience as numbers. She thinks of them as people...
-
Agency
Influencer Marketing Agency Open Influence Elevates Maggie Reznikoff To Chief Client Officer
February 3, 2026Open Influence announced the promotion of Maggie Reznikoff to Chief Client Officer, elevating an eight-year company...
-
Influencer
Inside ProjectAir: How James Whomsley Built A YouTube Business By Pushing Engineering To Its Limits
February 2, 2026James Whomsley did not study engineering at university. He studied history. He describes himself as “always...
-
Influencer
How Josh Zilberberg Built A Creator Business Where Personality Does The Heavy Lifting
February 2, 2026Josh Zilberberg is a Toronto-based creator whose rise did not follow a traditional influencer playbook. Before...
-
Commentary
India To Equip Over 15,000 Schools, Colleges With Animation Labs To Meet Creator Economy Demand
February 2, 2026The Indian government announced plans to establish animation and content-creation laboratories in 15,000 secondary schools and...
-
Technology
Growth Firm Winclap Acquires Creator Management Platform Brkaway To Scale Social-First Marketing Operations
January 30, 2026Winclap, a growth transformation company, has announced the acquisition of Brkaway, a creator management platform. The...
-
Commentary
YouTube Removes Major AI Slop Channels With Combined $9.8M In Estimated Annual Revenue
January 29, 2026YouTube has removed 16 of the top 100 most-subscribed AI slop channels from its platform, according...
-
Commentary
Fabulate Releases List Of Top 100 Most-Searched Creators In Australia
January 28, 2026Tech platform Fabulate has released the Fab 100, a ranking of the most-searched creators on its...
-
Commentary
Consumers Detect AI-Generated Video Content While Marketers Embrace Tools, Study Finds
January 26, 2026Consumers report growing skepticism toward AI-generated video content, even as marketers rapidly integrate artificial intelligence into...
Trending
