IAMPACT MGMT extends talent management beyond brokering brand deals. Founded in April 2025 by Hannah Roeloffs, the Los Angeles-based firm operates as a long-term strategic partner to creators rather than a transactional middleman.

“We are partners with our clients and not just talent managers,” she says. “Our relationship with our clients goes a bit deeper than the average manager who wants to get deals in and out.”

IAMPACT emerged from Hannah’s earlier experience on both the creator and agency sides of the business. Before launching her own firm, she served as Creative Director at The Funk Bros, helping grow their YouTube channel to over 6 million subscribers and building a TikTok presence from scratch. 

She later moved into full-time talent management and eventually co-founded VISUALIZE Creative Agency, where she oversaw influencer partnerships with brands including Sephora, Meta, Walmart, Adobe, Amazon, and PepsiCo.

While VISUALIZE was brand-focused, Hannah noticed something else gaining momentum. “We were touching on talent management at my previous agency, and I saw how much organic growth was happening on the talent management side,” she says. 

Creators were generating attention and revenue, but many lacked long-term planning, transparent deal flow, and strategic positioning for brand partnerships. At the same time, brands were becoming more performance-focused and selective with budgets.

Hannah’s solution? Split the company and build a dedicated talent division. IAMPACT MGMT officially launched in April 2025. “We started off with our roster from my old agency and then were able to scale from there,” Hannah says. “This year has been an absolute whirlwind.”

In less than a year, Hannah reports that IAMPACT has grown to roughly 30 creators and expanded its internal team. “We totally outdid our projections and scaled our roster a lot quicker than I was anticipating,” she adds. “Higher volume of clients means higher volume of deals and team growth and all the things.”

A Micro-Creator Revenue Strategy

Hannah believes one of IAMPACT’s differentiators is its embrace of micro creators with strong commercial performance. She points to TikTok Shop talent as a case in point.

“We rep maybe 10 TikTok Shop influencers,” she says. “They get overlooked because some of their numbers in terms of following are micro. But they’re generating just as much revenue and brand partnerships as some of our largest macro creators.”

Hannah ties this to a broader shift in the industry. As brands prioritize measurable conversions over vanity metrics, engagement quality and commerce data often outweigh follower counts. She scouts talent accordingly.

“When we’re talent scouting, we’re looking not at the follower count, but at the engagement,” she explains. “Is the engagement consistent? What’s the comment section saying? Are they obsessed with this person? Are they asking questions?”

Brand potential, in her view, depends on alignment between existing content behavior and brand use cases. “Are they already making content that the brands we work with activate? It’s so easy for us to pitch that content compared to signing a creator whom I have to tell what to create.”

IAMPACT also prioritizes multi-platform creators. “If we can cross-post and activate on all different platforms, it’s huge for maximizing revenue.”

Transparency as Infrastructure

Transparency remains a recurring concern in creator management, particularly around contracts and deal flow. Hannah positions it as a core value at IAMPACT.

“The biggest thing is full transparency,” she says. “A lot of agencies are still living in 2015, where they gatekeep the client’s email, the contracts … Our creators are seeing everything we’re doing.”

IAMPACT pitches aggressively. “We are pitching each person a hundred times every week. That’s our philosophy.” If a creator posts an Instagram Story organically featuring a product, her team screenshots it and sends it to the brand.

The internal structure supports that speed. Hannah oversees all creators, supported by talent managers and coordinators focused on campaign management, TikTok Shop activations, events, and outreach. The agency also runs an internship program that assists with pitching and PR.

“The thing about this industry is it moves fast,” she says. “I could get an email in my inbox today for a campaign closing by 8 p.m. So our team is like hawks.”

Strategy Over Short-Term Revenue

Hannah’s approach to sustainability stems from personal experience. Before launching IAMPACT, she briefly worked as an influencer herself.

“My biggest regret was accepting very quick money brand deals with brands that I did not actually endorse,” she says. That shaped her philosophy. “Making smart decisions now might hurt the top line, but in the long run, it’s so important.”

IAMPACT sometimes turns down deals. “I’m fine with losing revenue if it’s what’s best for our talent,” she says.

Instead, she emphasizes community-building and conversion literacy. “You have to nurture your community. Get them off the platform. Start a Discord. Host tiny meetups. Even if it’s five people.”

She also pushes creators to understand data before launching businesses. “We’ve had creators come to us who have never sold one product ever, and they say they want to launch a brand. I don’t know if that really makes sense right now.”

Industry Shifts: Performance and Packages

Hannah disputes the idea that brand budgets are shrinking. “I think the budget is still there,” she says. “Brands are allocating their budget towards very strategic activations.”

She observes fewer oversized one-off deals and more structured packages. “Brands are activating an insane amount of deliverables,” she says. “They’re coming to us asking for a package deal of like 10 videos.”

While demanding, Hannah believes these arrangements create recurring revenue. “Our creators have reliable revenue, and from the brand perspective, they have consistent partners.”

She’s also tracking long-form opportunities. “Traditional media, Netflix, and Prime (Amazon Prime Video) want to get influencers on,” she says, particularly creators with substantial YouTube libraries.

Going Deeper, Not Wider

Despite early growth, IAMPACT’s next phase focuses on depth. “We’re not looking to keep scaling our roster,” Hannah says. “I’m looking at how we can go deeper with clients.”

That includes merchandise, publishing, product lines, and business ventures. “Brand partnerships will always be our cash flow,” she notes. “But now my focus is building a deeper strategy.”

Long-term, she envisions expanding both vertically and philanthropically. “My dream would be to eventually launch a foundation arm of our agency,” she says.

For now, her immediate priority remains relational. She flies out to meet clients in person at least once a year. “This is a relationships business at the end of the day,” she says.

As the Creator Economy professionalizes, Hannah believes management must mature with it, blending performance marketing discipline with mentorship and infrastructure.

“There’s always space for more creators,” she says. “But their career length might be a flash in the pan. That’s why I harp on longevity, community, and real-life connection.”

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