Bent Pixels has acquired Sunny State Agency (SSA) in a transaction valued at more than $23 million, combining the gaming and entertainment network’s enterprise ad sales infrastructure with the short-form distributor’s Snapchat publishing operation.

The combined company will manage more than 850 creators globally, generating 6 billion monthly views across YouTube, Snapchat, Facebook, and Instagram. 

Bent Pixels, founded in 2009, currently manages more than 800 creator channels, including “Topper Guild,” “Vanoss Gaming,” “Ninja,” “Matthew Beem,” and “Law&Crime Network.” Sunny State Agency operates more than 80 Snapchat Shows and supports creators including Steve-O, Andrew Huberman, NikkieTutorials, and WhistlinDiesel.

“SSA has built real scale in short-form distribution, particularly on Snapchat,” said Mike Pusateri, founder and CEO of Bent Pixels. “We’ve built the sales engine, data infrastructure, and brand relationships to monetize that scale.”

SSA founder and CEO Shady Dnaf said the deal accelerates his company’s mission of helping creators maximize reach and revenue. “With Bent Pixels’ scale, infrastructure, and brand partnerships, we can bring even more opportunities to our creators and team,” he said.

All SSA employees will join Bent Pixels. Dnaf will join the Bent Pixels Board of Directors and serve as President of Bent Pixels Europe, leading growth across Europe and global expansion initiatives.

SSA was advised by James Creech and Sebastian Wulff of Quartermast Advisors. Bent Pixels was advised by Daniel Langston of Market Street Capital and Ari Raskas of Pickwick Capital Partners. Transaction financing was provided by MEP Capital.

The acquisition expands Bent Pixels’ footprint across Europe, North America, and Asia and positions the network to sell creator media directly across platforms where, according to the company, enterprise demand on Snapchat is growing while supply remains fragmented.

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