Platform

Snapchat Launches Accelerator Program At 1 Billion Followers Summit

Snapchat introduced its Snap Accelerator Program at the fourth edition of the 1 Billion Followers Summit...

Platform

Snapchat Rolls Out AI Video Generation Tool For Lens+ Subscribers

Snapchat introduced “Animate It,” an AI-powered video generation feature that creates custom animations from text prompts....

Platform

Snapchat Rolls Out Quick Cut Tool For Automated Video Editing

Snapchat has introduced Quick Cut, a Lens-powered video creation tool that transforms photos and clips from...

Platform

Snapchat Launches Recap 2025 Featuring Personalized Year-End Video Highlights

Snapchat announced the release of its 2025 Recap feature, which offers users personalized video summaries of...

Agency

HG Media Group’s Full-Stack Bet On Creators, Brands, And IRL Experiences

HG Media Group was founded on a simple but increasingly rare premise in the creator economy:...

Influencer

QTCinderella Vows Major Overhaul of Streamer Awards After 2025 Event Draws Widespread Criticism

The 2025 Streamer Awards drew record viewership but, according to multiple news outlets covering the event,...

Platform

Snapchat Launches AR Winter Village Featuring Luxury Brands For Holiday Shopping

Snapchat has debuted a new augmented reality (AR) shopping experience that unites three luxury brands in...

Platform

Snapchat Launches Topic Chats For Public Conversations

Snapchat is rolling out Topic Chats, a feature that marks a departure from the platform’s traditional...

Platform

Snap Signs $400 Million Deal with Perplexity To Integrate AI Search Into Snapchat

Snap Inc. announced a partnership with AI company Perplexity to integrate conversational search capabilities directly into...

Platform

Snapchat Democratizes AI Imaging: Opens “Imagine Lens” To All U.S. Users For Free

Snapchat has made its first open prompt image-generation AI tool, “Imagine Lens”, available to all U.S....

Platform

Snapchat Introduces Paid Storage Plans As Platform Hits 1 Trillion Saved Memories

Snapchat is implementing a 5GB cap on free Memories storage and introducing paid plans for users...

Platform

Snapchat Introduces App Power Pack To Boost Performance Marketing

Snap Inc. has introduced a suite of new products and optimizations specifically designed for app marketers...

Brand

Snapchat, McDonald’s Partner On ‘McDonaldland’ AR Experience

Snapchat has partnered with McDonald’s on a new augmented reality experience for “McDonaldland” through multiple interactive...

Platform

Snapchat, Bettany Hughes Bring Ancient Wonders To Life With AR

Snapchat’s AR Studio Paris partnered with historian Bettany Hughes OBE and SandStone Global Productions to launch...

Platform

Snapchat Launches ‘Say It In A Snap’ Campaign In Australia

Snapchat’s “Say It in a Snap” campaign debuts in Australia, emphasizing everyday communication on the platform...

Brand

Chipotle, Snapchat Launch Campaign For National Avocado Day

Chipotle Mexican Grill is rolling out an augmented reality (AR) promotion with Snapchat called “AvoLotto Sweepstakes”...

Platform

Study: Snapchat Boosts ROAS 7.5% For E-Commerce Brands While Rival Platforms Decline

A May 2025 Triple Whale study, analyzing approximately 20,000 advertisers representing about $3 billion in ad...

Brand

TOGETHXR, Snapchat Launch ‘Snap The Gap’ Program To Empower Nine Female Athletes As Content Creators

TOGETHXR and Snapchat have announced a new partnership called “Snap the Gap,” a content accelerator program...

Brand

American Eagle Partners With Snapchat To Showcase 800+ Stores On Snap Map For Back-To-School Shopping

American Eagle has launched a partnership with Snapchat to feature over 800 retail locations across the...

Commentary

Over 80% Of Social Shoppers Buy More Electronics Due To Online Ease, Snapchat Study Reveals

A total of 83% of Snapchatters report buying more electronics simply because online purchasing has become...

Platform

Snapchat Rolls Out New Creator Tools Including Auto-Save Stories, Timeline Editor

Snapchat has introduced a suite of new creator-focused tools and features designed to enhance content creation...

Platform

Snapchat Unveils Lens+ Subscription Tier For Snapchat+ Users

Snapchat has announced the launch of Lens+, a new subscription tier priced at $8.99 per month,...

Platform

Snapchat, McDonald’s Partner To Offer Rewards Members One-Month Snapchat+ Subscription

Snapchat and McDonald’s USA have launched a partnership allowing MyMcDonald’s Rewards members to exchange points for...

Commentary

Snapchat Delivers Highest ROI Among Media Platforms In GCC Markets, Research Finds

A new Market Mix Modeling (MMM) analysis conducted by Snapchat in partnership with Omnicom Media Group...

Commentary

Snapchat Reveals Major Trends Reshaping Apparel Shopping In 2025

Global apparel revenue is projected to reach $2 trillion by 2029, with one-third of all sales...