Platform

Snapchat Partners With Los Angeles Dodgers to Bring AR Lens Experiences to Dodger Stadium

The Los Angeles Dodgers and Snap Inc. have announced a partnership that will deploy Snapchat’s augmented...

Talent Collectives

Gaming Network Bent Pixels Acquires Snapchat Publisher Sunny State Agency in $23M Deal

Bent Pixels has acquired Sunny State Agency (SSA) in a transaction valued at more than $23 million,...

Platform

Snapchat Introduces AI Clips Format in Lens Studio

Snapchat has launched AI Clips in Lens Studio, a new Lens format that converts a single...

Platform

Snap to Shut Down Standalone Bitmoji App, Consolidate Features Into Snapchat

Snap will shut down its standalone Bitmoji app on June 30, 2026, moving all avatar-creation and...

Platform

Snapchat Unveils Nominees for Inaugural Snappy Awards, Honoring Top Creators Across 20 Categories

Snapchat has released the full list of nominees for the first-ever Snappy Awards Show, set to...

Platform

Snapchat Announces Inaugural Snappys Awards Show, Names Matt Friend As Host

Snapchat has announced The Snappys Awards Show, its first flagship awards program dedicated to recognizing creators...

Platform

Louvre Deploys Snapchat AR Technology To Reveal Hidden Details In Six Iconic Works

The Musée du Louvre and Snapchat have launched “The Incredible Unknowns of the Louvre,” a free...

Platform

Snapchat Introduces Creator Subscriptions To Drive Fan Engagement, Recurring Revenue

Snapchat will begin testing a paid creator subscription feature on February 23, starting with a small...

Platform

Snapchat, Gucci Partner On Luxury Industry’s First Sponsored AI Lens

Gucci has launched the first Sponsored AI Lens for the luxury sector on Snapchat, enabling users...

Platform

Snapchat Now Lets Users Automatically Alert Friends When They Arrive At Any Location

Snapchat has expanded its location-based notification system to let users set alerts for any destination, building...

Commentary

NFL Is Bringing 160+ Creators To Super Bowl LX Week, Names Dhar Mann Chief Kindness Officer

The NFL will host more than 160 creators during Super Bowl LX week in the Bay...

Platform

Snapchat Launches Accelerator Program At 1 Billion Followers Summit

Snapchat introduced its Snap Accelerator Program at the fourth edition of the 1 Billion Followers Summit...

Platform

Snapchat Rolls Out AI Video Generation Tool For Lens+ Subscribers

Snapchat introduced “Animate It,” an AI-powered video generation feature that creates custom animations from text prompts....

Platform

Snapchat Rolls Out Quick Cut Tool For Automated Video Editing

Snapchat has introduced Quick Cut, a Lens-powered video creation tool that transforms photos and clips from...

Platform

Snapchat Launches Recap 2025 Featuring Personalized Year-End Video Highlights

Snapchat announced the release of its 2025 Recap feature, which offers users personalized video summaries of...

Agency

HG Media Group’s Full-Stack Bet On Creators, Brands, And IRL Experiences

HG Media Group was founded on a simple but increasingly rare premise in the creator economy:...

Influencer

QTCinderella Vows Major Overhaul of Streamer Awards After 2025 Event Draws Widespread Criticism

The 2025 Streamer Awards drew record viewership but, according to multiple news outlets covering the event,...

Platform

Snapchat Launches AR Winter Village Featuring Luxury Brands For Holiday Shopping

Snapchat has debuted a new augmented reality (AR) shopping experience that unites three luxury brands in...

Platform

Snapchat Launches Topic Chats For Public Conversations

Snapchat is rolling out Topic Chats, a feature that marks a departure from the platform’s traditional...

Platform

Snap Signs $400 Million Deal with Perplexity To Integrate AI Search Into Snapchat

Snap Inc. announced a partnership with AI company Perplexity to integrate conversational search capabilities directly into...

Platform

Snapchat Democratizes AI Imaging: Opens “Imagine Lens” To All U.S. Users For Free

Snapchat has made its first open prompt image-generation AI tool, “Imagine Lens”, available to all U.S....

Platform

Snapchat Introduces Paid Storage Plans As Platform Hits 1 Trillion Saved Memories

Snapchat is implementing a 5GB cap on free Memories storage and introducing paid plans for users...

Platform

Snapchat Introduces App Power Pack To Boost Performance Marketing

Snap Inc. has introduced a suite of new products and optimizations specifically designed for app marketers...

Brand

Snapchat, McDonald’s Partner On ‘McDonaldland’ AR Experience

Snapchat has partnered with McDonald’s on a new augmented reality experience for “McDonaldland” through multiple interactive...

Platform

Snapchat, Bettany Hughes Bring Ancient Wonders To Life With AR

Snapchat’s AR Studio Paris partnered with historian Bettany Hughes OBE and SandStone Global Productions to launch...