Platform

Snapchat Rolls Out New Creator Tools Including Auto-Save Stories, Timeline Editor

Snapchat has introduced a suite of new creator-focused tools and features designed to enhance content creation...

Platform

Snapchat Unveils Lens+ Subscription Tier For Snapchat+ Users

Snapchat has announced the launch of Lens+, a new subscription tier priced at $8.99 per month,...

Platform

Snapchat, McDonald’s Partner To Offer Rewards Members One-Month Snapchat+ Subscription

Snapchat and McDonald’s USA have launched a partnership allowing MyMcDonald’s Rewards members to exchange points for...

Commentary

Snapchat Delivers Highest ROI Among Media Platforms In GCC Markets, Research Finds

A new Market Mix Modeling (MMM) analysis conducted by Snapchat in partnership with Omnicom Media Group...

Commentary

Snapchat Reveals Major Trends Reshaping Apparel Shopping In 2025

Global apparel revenue is projected to reach $2 trillion by 2029, with one-third of all sales...

Brand

Inter Miami CF Launches Official Snapchat Account At Dreams Cup To Engage Young Fans

Inter Miami C.F. officially launched its Snapchat profile (@intermiamicf) during the opening ceremony of this year’s...

Platform

Snap’s 2025 NewFronts: Expanded Sponsored Snaps, Music Series, and AI-Powered Ad Tools Unveiled

Snap Inc. unveiled new advertising tools and formats at its 2025 IAB NewFronts presentation, expanding options...

Platform

Florida Attorney General Sues Snapchat Over Age Restriction Violation

Florida Attorney General James Uthmeier has filed a lawsuit against Snap Inc., alleging the Snapchat operator...

Platform

Snapchat Launches School Sponsorships To Help Brands Connect With Creators

Snapchat unveiled Snap School sponsorships, a premium offering that allows U.S. advertisers to sponsor creator-focused workshops....

Platform

Snapchat Study Reveals The New Trinity Reshaping Travel Purchases In 2025

A new global research study conducted by Snapchat in partnership with Publicis Media and NRG identifies...

Platform

Snapchat Interactive March Madness Strategy Boosts Brand Equity Among NCAA Fans

Snapchat‘s March Madness coverage strategy has driven improvements in brand perception among NCAA basketball fans, according...

Platform

Snapchat’s New AI-Powered Feature To Boost Advertisers’ Daily Impressions By Up To 45%

Snapchat has introduced Sponsored AI Lenses, a new advertising format powered by the company’s proprietary generative...

Platform

Snapchat Expands Partner Program To Help Drive Results For Agencies

Snapchat is introducing an enhanced Agency Partner Program, expanding its existing offering to accommodate agencies of...

Platform

Snapchat Platinum Unveils Advanced AI-Powered Video Filters

Snap is rolling out exclusive AI video Lenses for subscribers of its premium Snapchat Platinum tier,...

Influencer

Gianna Christine On Finding Success With High-Volume Content On Snapchat

While many creators focus on highly produced and polished content, Gianna Christine has built a following...

Platform

Game On For Snapchat X NFL Creator Program, AR Experience

Snapchat unveiled its first official NFL creator partnership for Super Bowl LIX, alongside new augmented reality...

Platform

Double The Price, Zero Ads: Snapchat Quietly Rolls Out Platinum Subscription

Snapchat has officially expanded its premium ad-free subscription, now rebranded as Snapchat Platinum. Originally launched in...

Commentary

Viewers Glued On Creator Ads Longer Than Brand Ads, Snapchat Finds

Snapchat‘s latest research reveals that creator-led advertising captures viewer attention 12% longer than standard brand advertisements,...

Influencer

Alex Choi’s Raw L.A. Wildfire Footage Hits 673M Snapchat Views

Social media personality Alex Choi has captured the attention of millions by documenting the Pacific Palisades...

Platform

Snapchat+ Unwraps Custom App Themes For A Holiday Makeover

Snap Inc. has announced a suite of new features for its Snapchat+ subscription service, expanding customization...

Platform

Snapchat’s New AR Game Lets Users Skip the Week-Long Wait for the New Air Jordans

Snapchat has launched an augmented reality game offering early access to Nike’s Air Jordan 11 “Legend...

Platform

Snapchat Debuts Its First-Ever Chat Ad for Universal’s ‘Wicked’ Musical

Snapchat has launched its first Sponsored Snap advertisement in partnership with Universal Pictures to promote “Wicked”...

Platform

Snapchat Hits 443M Daily Users, Content Viewing Time Surges 25%, Revenue Up 15%

Snap Inc. reports that third-quarter revenue increased 15% to $1.37 billion as daily active users grew...

Platform

Snapchat Begins Testing Two New Ad Placements

Snap is launching tests for two new advertising formats on its platform, expanding businesses’ options for...

Platform

Snapchat’s AI Selfies: Your Face Could Star In Ads Without You Knowing

Snapchat’s terms of service for its “My Selfie” tool grant the company the right to use...