Platform

Snapchat Introduces App Power Pack To Boost Performance Marketing

Snap Inc. has introduced a suite of new products and optimizations specifically designed for app marketers...

Brand

Snapchat, McDonald’s Partner On ‘McDonaldland’ AR Experience

Snapchat has partnered with McDonald’s on a new augmented reality experience for “McDonaldland” through multiple interactive...

Platform

Snapchat, Bettany Hughes Bring Ancient Wonders To Life With AR

Snapchat’s AR Studio Paris partnered with historian Bettany Hughes OBE and SandStone Global Productions to launch...

Platform

Snapchat Launches ‘Say It In A Snap’ Campaign In Australia

Snapchat’s “Say It in a Snap” campaign debuts in Australia, emphasizing everyday communication on the platform...

Brand

Chipotle, Snapchat Launch Campaign For National Avocado Day

Chipotle Mexican Grill is rolling out an augmented reality (AR) promotion with Snapchat called “AvoLotto Sweepstakes”...

Platform

Study: Snapchat Boosts ROAS 7.5% For E-Commerce Brands While Rival Platforms Decline

A May 2025 Triple Whale study, analyzing approximately 20,000 advertisers representing about $3 billion in ad...

Brand

TOGETHXR, Snapchat Launch ‘Snap The Gap’ Program To Empower Nine Female Athletes As Content Creators

TOGETHXR and Snapchat have announced a new partnership called “Snap the Gap,” a content accelerator program...

Brand

American Eagle Partners With Snapchat To Showcase 800+ Stores On Snap Map For Back-To-School Shopping

American Eagle has launched a partnership with Snapchat to feature over 800 retail locations across the...

Commentary

Over 80% Of Social Shoppers Buy More Electronics Due To Online Ease, Snapchat Study Reveals

A total of 83% of Snapchatters report buying more electronics simply because online purchasing has become...

Platform

Snapchat Rolls Out New Creator Tools Including Auto-Save Stories, Timeline Editor

Snapchat has introduced a suite of new creator-focused tools and features designed to enhance content creation...

Platform

Snapchat Unveils Lens+ Subscription Tier For Snapchat+ Users

Snapchat has announced the launch of Lens+, a new subscription tier priced at $8.99 per month,...

Platform

Snapchat, McDonald’s Partner To Offer Rewards Members One-Month Snapchat+ Subscription

Snapchat and McDonald’s USA have launched a partnership allowing MyMcDonald’s Rewards members to exchange points for...

Commentary

Snapchat Delivers Highest ROI Among Media Platforms In GCC Markets, Research Finds

A new Market Mix Modeling (MMM) analysis conducted by Snapchat in partnership with Omnicom Media Group...

Commentary

Snapchat Reveals Major Trends Reshaping Apparel Shopping In 2025

Global apparel revenue is projected to reach $2 trillion by 2029, with one-third of all sales...

Brand

Inter Miami CF Launches Official Snapchat Account At Dreams Cup To Engage Young Fans

Inter Miami C.F. officially launched its Snapchat profile (@intermiamicf) during the opening ceremony of this year’s...

Platform

Snap’s 2025 NewFronts: Expanded Sponsored Snaps, Music Series, and AI-Powered Ad Tools Unveiled

Snap Inc. unveiled new advertising tools and formats at its 2025 IAB NewFronts presentation, expanding options...

Platform

Florida Attorney General Sues Snapchat Over Age Restriction Violation

Florida Attorney General James Uthmeier has filed a lawsuit against Snap Inc., alleging the Snapchat operator...

Platform

Snapchat Launches School Sponsorships To Help Brands Connect With Creators

Snapchat unveiled Snap School sponsorships, a premium offering that allows U.S. advertisers to sponsor creator-focused workshops....

Platform

Snapchat Study Reveals The New Trinity Reshaping Travel Purchases In 2025

A new global research study conducted by Snapchat in partnership with Publicis Media and NRG identifies...

Platform

Snapchat Interactive March Madness Strategy Boosts Brand Equity Among NCAA Fans

Snapchat‘s March Madness coverage strategy has driven improvements in brand perception among NCAA basketball fans, according...

Platform

Snapchat’s New AI-Powered Feature To Boost Advertisers’ Daily Impressions By Up To 45%

Snapchat has introduced Sponsored AI Lenses, a new advertising format powered by the company’s proprietary generative...

Platform

Snapchat Expands Partner Program To Help Drive Results For Agencies

Snapchat is introducing an enhanced Agency Partner Program, expanding its existing offering to accommodate agencies of...

Platform

Snapchat Platinum Unveils Advanced AI-Powered Video Filters

Snap is rolling out exclusive AI video Lenses for subscribers of its premium Snapchat Platinum tier,...

Influencer

Gianna Christine On Finding Success With High-Volume Content On Snapchat

While many creators focus on highly produced and polished content, Gianna Christine has built a following...

Platform

Game On For Snapchat X NFL Creator Program, AR Experience

Snapchat unveiled its first official NFL creator partnership for Super Bowl LIX, alongside new augmented reality...