Snap Inc. has introduced a suite of new products and optimizations specifically designed for app marketers across its messaging platform. The App Power Pack aims to help businesses of all sizes achieve higher download and engagement metrics through enhanced ad delivery systems.

The suite features multiple integrations that work with both new and existing campaigns. Early results show that App Power Pack products are driving at least a 25% increase in app installs across Snapchat campaigns.

Sponsored Snaps, now available in the auction, place advertisements directly in the Chat inbox, Snapchat’s most frequently used surface. These ads became Snapchat’s largest single-day reach product in the U.S. during Q4 2024. As of Q2 2025, Sponsored Snaps deliver an 18% lift in unique converters across app installs and purchases.

Other components include App End Cards, which automatically add segments to Snap Ads and Story Ads with App Store images to provide detailed app previews, and Playables, currently in alpha testing, which allow users to test mini versions of mobile games.

The new ad suite targets Snapchat’s 460 million daily active users worldwide, representing a 9% year-over-year increase in Q1 2025. Over 75% of these users are under age 35, positioning the platform as a channel for reaching Gen Z and millennial consumers. Users engage with the app an average of over 30 times daily, spending more than 30 minutes in the app.

Privacy-Focused Solutions

The App Power Pack supports both SKAdNetwork (SKAN) and non-SKAN campaigns, addressing privacy and attribution requirements across platforms. Non-SKAN campaigns gain additional features, including refined Target Cost Bidding, App Acquisition Conversion Metrics, and Snapchat Outcomes reporting.

Snap indicates that the full suite is now available to advertisers, with additional updates planned in the coming months.

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