Comedian and digital creator Nigel Ng, known online as “Uncle Roger,” has signed with CAA for representation, according to The Hollywood Reporter. Ng, who has built a following of more than 26 million across social platforms through food-focused observational comedy, will work with the agency to expand his brand beyond social media.

Ng’s YouTube channel carries 10.7 million subscribers, and he has another 5 million followers on Instagram and 11.2 million on TikTok. CAA will help drive digital strategy for Ng across its film, music, television and sports divisions as part of the signing.

Beyond his online content, Ng has toured as a stand-up comedian across North America, Europe, Asia, Australia and the Middle East, and has launched two restaurant concepts: “Kawan by Uncle Roger” in London and “FUIYOH! It’s Uncle Roger” in Malaysia. His debut cookbook, “Don’t Mess Up Your Rice: 70 Recipes to Impress Uncle Roger,” is set for publication by Simon & Schuster on November 3, 2026. He has collaborated with chefs including Gordon Ramsay, Jamie Oliver, Nick DiGiovanni and Joshua Weissman, and has partnered with brands such as Knorr, Airalo, Revolut, Singha, KFC, ExpressVPN and Apple TV.

Ng will continue to be represented by Matthew Harvey and Claudia Parrinello at MVE Management, as well as Brecheen, Feldman, Breimer, Silver, and Thompson.

The signing extends a run of creator additions to CAA’s roster. In June, the agency signed Twitch and YouTube streamer Rachell Hofstetter, known as “Valkyrae,” who co-owns the gaming organization 100 Thieves and has more than 14 million followers across platforms. CAA has also recently signed content creator and actress Nailea Devora, who has more than 18 million followers and brand partnerships with Prada, Saint Laurent and Chanel, along with entertainment creator Reece Feldman, known online as @guywithamoviecamera.

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