Pinterest is bringing back its Inclusion Fund for a sixth consecutive year, opening applications for creators in the beauty, fashion and lifestyle spaces across the UK, the U.S., Canada, Mexico, Brazil, Germany, France, India, Australia and New Zealand.

The program targets two groups: creators already active on other platforms who want to build a presence on Pinterest, and up-and-coming creators whose content supports the platform’s inclusive search tools, including skin tone ranges, hair pattern search and body type ranges. Accepted applicants receive production grants, coaching from Pinterest staff on platform strategy and analytics, and access to Pinterest’s Create Community, which offers early looks at trends and content challenges.

Pinterest is framing the fund’s return around measurable engagement gains tied to its inclusive features. The company says users who engage with those features save 75% more Pins than those who do not, a stat it is using to pitch the program to prospective applicants as a way to reach its more than 500 million monthly active users.

Since the fund launched in 2021, Pinterest says it has supported more than 500 creators, up from the over 350 it reported having supported as of last year’s cycle. Ashanti Powell, a 2025 Inclusion Fund participant, credited the program with getting her started on the platform: “The program gave me both the education and a stronger understanding of Pinterest as a creator. Before joining the Inclusion Fund, I wasn’t actively creating content for Pinterest, even though I wanted to.”

To qualify, applicants must be 18 or older, produce fashion, beauty, or lifestyle content that supports Pinterest’s inclusive tools, and already be active on at least two other social platforms. Selected participants must commit to program sessions and office hours and agree to separate participant terms before joining.

The fund has grown steadily in scope since its launch, expanding from a U.S.-only pilot to a multi-market program in the years since. Last year’s cycle ran in 13 countries, including markets such as Colombia, Argentina, Japan and Indonesia that do not appear on this year’s list, while adding New Zealand for 2026.

Interested creators can apply here. Applications close at 2 a.m. BST on August 4, 2026.

Subscribe to Our Newsletter

Check Out Our Podcast