All posts tagged "creator economy"
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Commentary
Why The Creator Economy Is Thriving Despite Economic Uncertainty, Experts Explain
September 16, 2024The creator economy continues to grow despite global economic challenges, and new research indicates its resilience...
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Agency
Data Meets Humanity: TRG Founder Josh Rosen’s Unique Formula For Marketing Success
September 13, 2024TRG Sports & Entertainment, founded by Josh Rosen, has transformed from a college athlete Name, Image,...
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Technology
Social Motion President Michael Arking Explains How To Achieve Video Marketing Success
September 4, 2024Video killed the radio star, but what’s killing video? Social Motion President Michael Arking argues it’s...
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Commentary
Why Paramount Is Selling VidCon and Who’s Betting Big On Its Future
September 2, 2024Paramount Global is selling its creator conference VidCon to UK-based media and events company Informa. Sources...
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Technology
How GetResponse Is Empowering The Podcast Industry In 2024, According To Their New Brand Evangelist
September 2, 2024Email marketing might seem old-school, but it’s returning to the creator economy. As TikToks and podcasters...
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Strategy
What’s Next For The Creator Economy? Collective Voice’s Clair Sidman Weighs In On Key White House Conference Takeaways
August 30, 2024The creator economy is no longer just a niche corner of the internet — it’s reshaping...
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Technology
How Fanfix Is Helping ‘Hawk Tuah’ Star Haliey Welch Turn Viral Fame Into A Lasting Career
August 21, 2024In a time when viral fame can vanish quickly, Haliey Welch, the “Hawk Tuah” girl, faced...
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Commentary
White House Hosts 100 Influencers At First Creator Economy Conference
August 16, 2024The White House’s Office of Digital Strategy hosted its inaugural Creator Economy Conference, bringing together 100...
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Technology
Automating The Future: Ingenius Studio’s Vision For Creator-Led Marketing
August 8, 2024Industry veteran LaTecia Johnson saw a creator economy drowning in emails and spreadsheets. Her response? She...
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Influencer
How Creator Live UK Is Bridging Business Owners And Content Creators
August 6, 2024Matthew Hughes, founder of TubeFest and Creator Live UK, is making waves in the creator economy. ...
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Influencer
Aaron Burriss The VidCon Veteran: A Decade Of Insights From The Creator Economy’s Biggest Event
July 30, 2024For Aaron Burriss, VidCon isn’t just an annual event – it’s a barometer for the entire...
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Agency
Oli Hills And Nonsensical Lead The Charge In TikTok-Focused Marketing
July 26, 2024TikTok marketing agency Nonsensical is building its reputation in the creator economy under the leadership of...
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Influencer
From Track Star To Digital Influencer: Precious Beattie’s Rise In The Creator Economy
July 23, 2024In a world where personal setbacks can lead to unexpected opportunities, Precious Beattie’s journey stands out...
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Brand
TelevisaUnivision Is Putting U.S. Hispanic Creators On Primetime TV
July 15, 2024TelevisaUnivision, the Spanish-language media giant, is making a significant push into the creator economy, focusing on...
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Technology
Chris Harrington Appointed CEO Of CreatorIQ: What The SaaS Veteran Brings To Creator Marketing
July 15, 2024CreatorIQ, a provider of creator marketing software for global brands and agencies, has named Chris Harrington...
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Agency
AI Meets LinkedIn: Why EasyGen Founder Ruben Hassid Is Betting On Business Networking
July 11, 2024The creator economy is undergoing major shifts, and a new player is charging forward by focusing...
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Talent Management
IPLIX Media’s New Venture To Turn Side Hustles Into Full-Time Creator Careers
July 9, 2024IPLIX Media, a leading Indian creator management firm, has announced the launch of IPLIX Creator Accelerator...
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Technology
The “Challenge” Model: How Bambassadors Is Reducing Financial Risk For Brands In UGC
July 8, 2024Global startup Bambassadors is turning heads with its innovative approach to content creation. CEO Oded Farkash,...
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Commentary
[REPORT] Nielsen & Raptive Uncover The Secret Sauce Behind Creator Websites’ 66% Brand Fit Score
July 1, 2024Nielsen, a global measurement and data analytics company, and Raptive, a media company specializing in creator...
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Agency
The Data Doesn’t Lie: Sapphire Studios’ Formula For Identifying Top Creative Content
June 25, 2024Entrepreneur Thomas Ma has journeyed to the forefront of the creator economy. After an unconventional start...