Commentary

Druski, Colin & Samir, Keith Lee Lead Creator Economy Wins at 30th Annual Webby Awards

The International Academy of Digital Arts and Sciences (IADAS) has announced the winners of the 30th...

Tech

How Future Today Plans to Move the Creator Economy From Phones to Living Rooms

When Vikrant Mathur and Alok Ranjan co-founded media tech company Future Today in 2006, the rest...

Influencer

The HGTV Star Who Fought for Every Credit She Has Is Now Building a Brand Nobody Can Take From Her

Alison Victoria picks up the phone from Las Vegas, where it’s 75 degrees and sunny. Inside...

Talent Collectives

NAB Show Launches Content Creator VIP Program Ahead of 2026 Event

The National Association of Broadcasters (NAB) has launched a Content Creator VIP Program for its 2026...

Strategy

Syracuse University Wants to Be Where the Creator Economy Goes to College

Higher education has been slow to adapt to the Creator Economy. Most universities still treat content...

Strategy

POSSIBLE 2026 Puts the Creator Economy at the Center of Marketing’s Biggest Conversation

Christian Muche co-founded POSSIBLE in Miami Beach in 2023 to bring inspiration, connection, and real business...

Commentary

Creator Economy Rocks Announces ‘HollyTube’, a Curated LA Immersion Bridging Hollywood, Creator Industry

Creator Economy Rocks, an intelligence platform focused on the Creator Economy, has announced “HollyTube,” a four-day...

Agency

HardScope Wants to Be the Infrastructure Layer the Creator Economy Is Missing

Around 5% of the global digital ad market flows into the Creator Economy, even though youth...

Talent Collectives

Inside Mom 2.0 Summit 2026: Ownership, AI, and the Creator Economy’s Next Phase

Parenting creators were the first to prove that personal storytelling could generate real commercial value online....

Commentary

UK MPs Urge Government to Formally Recognize Creator Economy Through Industrial Classification Update

A cross-party group of UK MPs, backed by YouTube, has written to Culture Secretary Lisa Nandy,...

Tech

Creative Data Company Vidmob Adds Creator Content Analytics to Its Platform

Vidmob has launched Influencer Intelligence, a new capability designed to convert creator content into granular data...

Tech

Hypeo AI Bets on Formalization Gap in MENA Creator Economy With All-in-One Platform

For most agencies, managing more than 20 influencers across five campaigns for a single brand is...

Commentary

From Events to Assets: 22 Creator Economy Operators on Turning IRL Activations Into Scalable UGC Engines

As brands increase investment in experiential marketing, in-person activations are becoming a growing source of creator-driven...

Agency

How JRE Pitched Weight Watchers on Organic Fit, Then Turned It Around in a Week

Follower count used to be enough. Book a creator with millions of followers, ship the brief,...

Commentary

Spotter Defines ‘Creator TV’ as Distinct Media Category With 135+ Billion Annual U.S. Views

A new report from Creator Economy financing firm Spotter identifies a subset of online video programming...

Agency

This 19-Year-Old Creator Economy CEO Thinks Your Brand’s Creator Strategy Is Broken

Follower count was supposed to be the holy grail that made Influencer Marketing digestible and enticing...

Agency

Goat Agency Expands U.S. Team With Ex-Captiv8 and Open Influence Veteran Bryce Adams

The Goat Agency has hired Bryce Adams as U.S. Influencer Lead, the WPP Media-owned influencer agency...

Talent Collectives

Creator Economy Veterans Behind TalentX, YMU Form Independent Talent Firm Glossary Artists

A group of former TalentX and YMU Entertainment executives has launched Glossary Artists, an independent talent...

Influencer

From Creator to Strategist: How Libby Amber Shayo Helps Brands Understand the Creator Economy

Brands entering the Creator Economy often underestimate how quickly social media moves. According to Libby Amber...

Commentary

Organic UGC at Scale: 22 Creator Economy Experts Share the Tools and Workflows Behind It

User-generated content, or UGC, refers to photos, videos, reviews, and other posts created by customers, fans,...

Commentary

Patreon CEO Says He’s ‘Both Amazed and Furious’ at AI, Calls for Creator Compensation Framework

Patreon co-founder and CEO Jack Conte published a long-form video statement outlining his position on artificial...

Tech

Dolphin, DealMaker Team Up to Help Creators Turn Audiences Into Investor Communities

Creators have proven they can launch products. Raising the money to build those businesses remains a...

Commentary

Vanity Fair Bets on Newsletter Boom With New Subscriber-Only Roster

Vanity Fair has launched four new subscriber-only newsletters, expanding its direct-to-reader offerings as legacy publishers across...

Tech

Talentir and the Infrastructure Race to Modernize Global Creator Payouts

The Creator Economy operates in real time. Views update instantly. Comments roll in by the second....

Agency

Meet the Couple Behind FARQ, the Talent Agency Pushing for a New Standard in Creator Representation

As CEO and founder of FARQ, Georgia Farquharson has built a boutique talent agency around what...