All posts tagged "creator economy"
-
Commentary
How Philadelphia’s Creator Economy Tackles Declining Economic Mobility
November 18, 2025Philadelphia-based content creators demonstrate income potential that exceeds traditional employment paths, offering an alternative route to...
-
Agency
Billion Dollar Boy Partners With Portal To Track Creator Sales Across Third-Party Retailers
November 17, 2025Billion Dollar Boy Group announced a partnership with conversion visibility tool Portal to launch what the...
-
Commentary
Syracuse Creator Economy Center Opens With Influencer Jon Youshaei Delivering Inaugural Keynote
November 14, 2025Syracuse University officially launched its Center for the Creator Economy November 12, with content creator and...
-
Strategy
Where Capital Meets Capability: LivingWorks Ventures’ Bid To Empower Creator-Led Businesses
November 13, 2025LivingWorks Ventures is wagering that the real currency of the creator economy isn’t clicks or contracts,...
-
Strategy
Visa Partners With Karat To Launch AI-Powered Financial Tools For Creator Economy In 2026
November 12, 2025Visa is expanding its infrastructure offerings for content creators through a new partnership with Karat Financial...
-
Commentary
The Financial Identity Crisis: Why Creator Businesses Rely On Personal Funds
November 11, 2025Content creators increasingly view themselves as legitimate business owners while operating with personal financial tools, according...
-
Agency
FiveTwoNine, Billion Dollar Boy To Grant 4 Creators Premium Access To Art Basel Miami Through New Fund Initiative
November 7, 2025Creator platform FiveTwoNine and social-first agency Billion Dollar Boy are launching their latest Creator Fund initiative,...
-
Commentary
SXSW 2026 Unveils 250+ Sessions With Major Focus On Creator Economy, AI
November 5, 2025South by Southwest (SXSW) plans more than 250 sessions for its 40th anniversary celebration in March...
-
Agency
Engineering Sustainable Revenue In The Creator Economy: DeepWater Strategies
November 4, 2025DeepWater Strategies was built on a simple but powerful premise: the creator economy deserves structure as...
-
Brand
Best Buy Doubles Down On Creator Economy For Holiday Season With 200+ Influencer Partnerships
November 4, 2025Best Buy is launching its 2025 holiday marketing campaign with an expanded focus on creator partnerships...
-
Talent Collectives
Underscore Talent Names New Partner, Hires BuzzFeed Veteran For Social Strategy
October 30, 2025Creator management company Underscore Talent announced two strategic leadership moves to strengthen its position in the...
-
Commentary
Creator Economy Events Set For December 2025 Highlight Expanding Media And Marketing Ties
October 29, 2025The final month of 2025 follows a busy November, during which the global creator economy will...
-
Commentary
86% Of Global Creators Now Leverage AI Tools, Driving Growth In Creator Economy: Adobe Report
October 29, 2025Creative generative AI has moved from experimental technology to essential tool for content creators worldwide, according...
-
Influencer
Steven Bartlett’s Creator Company Reaches $425 Million Valuation
October 29, 2025Steven Bartlett’s holding company Steven.com closed an eight-figure investment round at a $425 million valuation, positioning...
-
Talent Collectives
Night Acquires Experiential Supply Co. To Boost Immersive Marketing
October 27, 2025Talent management agency Night acquired marketing firm Experiential Supply Co. to merge digital creator management with...
-
Agency
The Professionalization Advocate: Marco Gouveia On Empowering Portugal’s Creator Economy
October 24, 2025When Portugal’s influencer scene began to take off, digital marketing strategist Marco Gouveia noticed something missing:...
-
Platform
Creator Economy Boom: YouTube Sponsorships Surge 54% As Brands Shift Marketing Dollars To Influencers
October 23, 2025Sponsored content on YouTube increased dramatically in 2025, representing a major shift in how brands allocate...
-
Agency
Louisa Ioannidou Takes Helm As CEO Of New TheSoul Media Division In Creator Economy Expansion
October 22, 2025TheSoul Group launched TheSoul Media as a standalone division to consolidate its owned and operated digital...
-
Strategy
EA Launches ‘Battlefield’ Creator Program With Challenge-Based Rewards System
October 17, 2025Electronic Arts Inc. is expanding its creator economy strategy with the launch of a dedicated program...
-
Talent Collectives
FlightStory, UK Black Business Show Launch Black Entrepreneurship Media Venture
October 16, 2025FlightStory and UK Black Business Show announced the formation of Legacy Black, a new media joint...
-
Commentary
OpenAI’s Sora 2 App Divides Creator Economy: Nine Industry Experts Weigh In
October 16, 2025OpenAI has entered a new phase of AI content development with its Sora app, a social...
-
Strategy
CBS Influencer Mini ‘Survivor’ Draws New Fans Despite Format Limitations
October 15, 2025CBS’s promotional strategy for “Survivor” expands to the creator economy with a “36-Hour Survivor Influencer Experience”...
-
Commentary
Mipcom 2025: Creator Economy Takes Center Stage
October 14, 2025YouTube has secured a prominent position at this year’s Mipcom, the international content market running October...
-
Influencer
The Wood Empire: Inside Jonathan Katz-Moses’s Creator-Powered Tool Business
October 13, 2025In 2010, a violent attack left Jonathan Katz-Moses rethinking his life. The Santa Barbara entrepreneur, then...
-
Commentary
Thailand Influencer Awards Spotlights Creator Economy Amid AI Challenges
October 8, 2025Thailand’s creator economy, valued at 45 billion baht (~$1.3 billion) in 2024, takes center stage as...
