Influencer

Cattien Le’s Unscripted Path To Independence In The Creator Economy

Cattien Le’s career has been shaped less by strategic ambition than by a steady accumulation of...

Commentary

Guggenheim Brothers Media, Ethmar International Holding Launch Abu Dhabi Investment Fund For Creator Economy

Guggenheim Brothers Media and Ethmar International Holding have partnered to launch a multi-million-dollar investment fund based...

Influencer

Uptin Saiidi On Selling UP10 Media And Choosing Focus Over Scale In The Creator Economy

Uptin Saiidi has built his career by moving across media formats, platforms, and business models, often...

Agency

Ertan Anadol On Building Tanke And Why Human Taste Still Defines The Creator Economy

As influencer marketing moves from experimentation to infrastructure, Tanke has positioned itself as a creative partner...

Commentary

Creator Economy Takes Center Stage At February 2026 Industry Gatherings

February 2026 brings a packed calendar of industry events as platforms, brands, and creators convene across...

Agency

How Genii Creators Agency Is Building A Boutique Model For Entertainment Creators

Genii Creators Agency operates as a boutique, full-service management company focused on entertainment-driven creators who are...

Commentary

Creator Economy Jobs December 2025: Twitch, Adobe, Lowe’s Hiring Spree Caps Year Of Professionalization

The creator economy concludes 2025 with notable hiring activity across traditional retailers, health companies, and specialized...

Strategy

Tiltify’s Michael Wasserman On Why Creator-Led Giving Is Becoming A Core Layer Of The Creator Economy

Creator-led fundraising is no longer a niche experiment inside the creator economy. According to new findings...

Technology

How Korean Tech Company VAIV Is Turning Influencer Discovery Into A Data Science Problem Through WHOTAG

For beauty marketers operating in the creator economy, influencer discovery has long been a time-intensive exercise...

Technology

AI Creator Platform Humanz Raises $15M, Acquires Ubiquitous, Bambassadors

Humanz announced a $15 million funding round and the acquisitions of Ubiquitous and Bambassadors. The Tel...

Talent Collectives

HPA Talent’s Paris D’Jon On Why Talent Management Still Matters In The Creator Economy

For Paris D’Jon, the most persistent misconception in today’s creator economy is the idea that visibility...

Strategy

Deloitte Digital’s Christina Kavalauskas On Why The Creator Economy Is A Business System, Not A Media Line Item

For Christina Kavalauskas, the creator economy is not an advertising channel, a media tactic, or a...

Commentary

European Creator Economy Poised To Reach $157B By 2032, Report Finds

Europe’s creator economy is projected to reach $157.3 billion by 2032, up from $32.8 billion in...

Talent Collectives

Jonathan Chanti On Building A Specialist-First Holding Company For The Creator Economy

Jonathan Chanti believes the era of the generalist agency is over.  After more than a decade...

Brand

Louisa Ioannidou On Building TheSoul Media As The Operational Backbone Of A Creator Economy Giant

When TheSoul Group formally retired the word “Publishing” from its name in October, the shift was...

Commentary

The Creator Economy In Review 2025: What 77 Professionals Say Must Change In 2026

The creator economy hit a defining moment in 2025.  The sector reached a quarter-trillion dollars globally,...

Commentary

Creator Economy Data Shows Rising Ad Spend, Shifting Consumer Spend, And Platform-Level Format Changes

U.S. creator advertising more than doubled over a three-year period, rising from $13.9 billion in 2021...

Strategy

RockWater Founder Chris Erwin on Guiding M&A and Strategy for the Creator Economy

RockWater is an M&A advisory firm that helps social agencies, creator-economy operators, and digital media companies...

Agency

Influence Without Borders: Vero’s Playbook For Building Trust And Creativity In Southeast Asia

Founded nearly two decades ago by Brian E. Griffin, Vero has grown from a Bangkok-based public...

Influencer

How Evie Garbett Is Reimagining Modern Glam For The Creator Economy

Evie Garbett was 17 when her first TikTok reached 300,000 views. It was the kind of...

Commentary

The CRM Debate: How 24 Creator Economy Experts Build and Maintain Their Influencer Pipelines

Customer Relationship Management (CRM) tools, long used by sales and account teams to track relationships, automate...

Agency

Why Creators Agency’s Apple Crider Thinks Creators Need Operators, Not Just Brand Deals

Apple Crider launched Creators Agency after watching his friends, talented YouTubers and educators, struggle to turn...

Commentary

Creator Economy Events Pack January 2026 Calendar

As 2025 draws to a close following a year of notable creator economy gatherings, the industry...

Commentary

How 9 Business Models Power the Creator Economy’s Path to $500B

What separates creators earning millions annually from those struggling to monetize similar-sized audiences? The answer lies...

Strategy

How Alexander Hicks Built Twin Atlas, The 100-Person Studio Powering Roblox’s Creator Boom

For Alexander Hicks, game development started as a curiosity. At 12 years old, growing up in...