All posts tagged "creator economy"
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Commentary
Creator Economy Job Radar – July 21, 2026 – TikTok, Cadillac, e.l.f. Beauty, and More
July 21, 2026Creator Economy hiring maintains a brisk pace for this week, following last week’s issue, which was...
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Commentary
Creator Economy Event Calendar – July 20, 2026 – Creator Economy Live, Affiliate Summit East, Highlight Jordan, and More
July 20, 2026This week’s Creator Economy calendar features events starting July 22, 2026, spanning virtual and in-person gatherings...
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Agency
From Flat Fees to Ownership: Ponte Firm’s Shana Davis-Ross on How Her Agency Guides Creator Businesses
July 20, 2026The difference between a sponsored post and a sellout collection is not just a contract. It...
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Commentary
Creator Programs vs. Sponsorship Logos: 28 Creator Economy Experts on What’s Winning the World Cup
July 17, 2026The 2026 FIFA World Cup has exposed two competing approaches to brand marketing. Some companies have...
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Strategy
Invisible Narratives Has Access to $300 Million to Prove Creator Economy IP Is the Next Hollywood
July 16, 2026The Creator Economy is worth an estimated $250 billion. Hollywood is worth roughly $1.5 trillion. The...
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Talent Collectives
How an Investor is Applying a Traditional PE Playbook to Creator Management
July 15, 2026When Nicholas Blake reviewed investment opportunities in and around the Influencer Marketing space from a private...
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Commentary
Creator Economy Job Radar – July 14, 2026 – YouTube, Unilever, ASOS, and More
July 14, 2026Creator Economy hiring activity this week spans global technology platforms, consumer packaged goods, gaming, and fashion...
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Commentary
Creator Economy Event Calendar – July 13, 2026 – CreatorFest, MozCon, Creator Economy Live East, and More
July 13, 2026The back half of July 2026 brings a compact run of Creator Economy, Influencer Marketing, and...
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Commentary
Creator Economy M&A Hits Record 70 Deals in H1 2026, Media Overtakes Software as Top Target
July 7, 2026The Creator Economy recorded 70 M&A transactions in the first half of 2026, up 23% year...
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Commentary
Creator Economy Job Radar – July 7, 2026 – Rivian, Instacart, Hilton, and More
July 7, 2026Creator Economy hiring activity this week spans automotive, grocery technology, hospitality, and streaming as major consumer...
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Agency
Edelman Appoints Kenny Gold as Global Chief Creator Officer, Adding Former Deloitte Digital Creator Lead to Its Ranks
July 6, 2026Edelman has named Kenny Gold as its Global Chief Creator Officer, adding a former Deloitte Digital...
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Commentary
Creator Economy Event Calendar – July 6, 2026 – Open Sauce, GCX, Affiliate Summit East, and More
July 6, 2026This week’s Creator Economy calendar spans events across the United Kingdom, the United States, and Europe,...
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Strategy
Ben Newton’s Bedford Is Betting Professionals Will Learn the Systems Behind Creator-Led Growth
July 6, 2026Ben Newton has spent his career building the “educational plumbing” in a world changing faster than...
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Commentary
How Creator Businesses Hand Off Control: 18 Creator Economy Professionals Weigh In
July 3, 2026Creator-led businesses tend to hit the same wall as they grow. One person can no longer...
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Agency
Viral Nation’s Mathew Micheli: Data, Not Platforms, Is What Protects Creators Now
July 2, 2026Mathew Micheli came off a VidCon panel on the state of the Creator Economy with a...
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Commentary
Audio Podcasts Build the Most Trust in the Creator Economy, But Video and Clips Drive the Action, Study Finds
July 1, 2026Audio podcasts generate the highest levels of trust and the lowest rates of skepticism of any...
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Commentary
Creator Economy Job Radar – June 30, 2026 – Warner Music Group, Campbell’s, SEGA, Movers+Shakers, and More
June 30, 2026Creator Economy and Influencer Marketing hiring at the end of June is led by Warner Music...
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Commentary
Creator Economy Event Calendar – June 29, 2026 – MAD//Fest, Dream Con, CreatorFest, and More
June 29, 2026Events in late June and early July 2026 bring together podcast creators, social media professionals, brand...
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Commentary
The Deals, the Doubts, and the AI Tension: 27 Creator Economy Voices on the Biggest Takeaways From Cannes Lions 2026
June 26, 2026Cannes Lions 2026 saw Creator Marketing move closer to the center of the festival than ever...
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Platform
How a Century-Old Comics Syndicate Became a Creator Economy Accelerator
June 25, 2026Tommy Devoid launched his daily comic strip “Never Been Deader” on Instagram in April 2023. Three...
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Commentary
Creator Economy Job Radar – June 23, 2026 – Procter & Gamble, Athleta, Whatnot, Edelman, and More
June 23, 2026This week’s Creator Economy hiring activity is led by major consumer goods companies and a global...
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Influencer
Ecomm Cowboy Is What Happens When the Creator Economy Comes for Trade Media
June 22, 2026At 11:50 a.m. Central, Chris Hall is in his chair, hat on, scrambling to get tweets...
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Commentary
Creator Economy Event Calendar – June 22, 2026 – Cannes Lions, VidCon, and Creator Events From France to California
June 22, 2026The last full week of June concentrates Creator Economy programming across Europe and North America, anchored...
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Tech
Ad Tech Company PubMatic Launches Programmatic CTV Marketplace for Indie Creator Publishers
June 19, 2026PubMatic has launched a Creator Marketplace, establishing what the company describes as the first programmatic connected...
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Commentary
Pete Buttigieg Joins VidCon Anaheim 2026 for Fireside Chat on Politics and the Creator Economy
June 17, 2026VidCon has added Secretary Pete Buttigieg to the speaker lineup for VidCon Anaheim 2026, scheduled for...
