This week’s Creator Economy hiring activity is led by major consumer goods companies and a global communications firm building influencer capabilities alongside platform and consumer brand roles. Following last week’s listings featuring media companies including Beast Industries and Red Bull Media House North America, this week’s report includes Procter & Gamble building a new influencer and community team for its UK and Ireland portfolio, Athleta expanding its in-house influencer program in San Francisco, and Edelman adding senior creator strategy leadership for the Microsoft account in Toronto. Whatnot, Huel, Wonder, and Ash by Slingshot AI round out the listings, joined by talent management, destination marketing, and creator partnership roles.
Procter & Gamble, Weybridge, England, United Kingdom (Hybrid)
Procter & Gamble seeks an Influencer & Community Manager to own end-to-end influencer partnerships, strategy, and execution for its consumer brand portfolio across the UK and Ireland. The role covers talent identification and onboarding across creator tiers, campaign delivery from briefing through performance optimization, community engagement and UGC program management, and integration with Brand, Media, and PR teams.
Requirements include experience in Influencer Marketing, creator partnerships, or social media; a proven record managing end-to-end campaigns; strong understanding of the UK and Ireland creator landscape; and continuous right to work in the UK from day one.
No salary figure disclosed; benefits include a double-match pension scheme, private medical insurance, 25 days of annual leave, and a flexible arrangement of three office days and two home-based days weekly.
Athleta, the Gap Inc.-owned active lifestyle brand and certified B Corp, seeks a Senior Manager of Influencer Marketing to design and execute its influencer strategy as an internal subject-matter expert. The role involves developing comprehensive influencer campaigns for seasonal launches and brand initiatives, managing the agency of record, cultivating creator relationships, establishing KPIs, and integrating paid media strategies into influencer programs.
Requirements include 8+ years of marketing experience with 5+ years in social and Influencer Marketing, 3+ years managing teams, and proficiency in CreatorIQ and Tribe Dynamics.
Salary range: $149,900-$194,900 annually; benefits include 401(k) with up to 4% company matching, employee stock purchase plan, and a 50% merchandise discount across Gap Inc. brands.
Influential, the creator marketing platform within Publicis Groupe, seeks a Senior Lead to own creator strategy, quality, and thought leadership across a dedicated creator pod serving Fortune 500 clients. The role covers overseeing all talent recommendations from sourcing through execution, leading pre-sale creator strategy for RFPs and pitches, managing talent agency relationships, and driving continuous improvement in creator selection and campaign performance.
Requirements include 5+ years of relevant experience, prior experience in a talent agency or Influencer Marketing agency environment, deep knowledge of Creator Economy platforms and cultural trends, and strong ability to leverage platform data and insights to inform differentiated creator strategies.
No salary disclosed; benefits include medical, dental, vision, 401(k), parental and family care leave, tuition reimbursement, and flexible time off.
Edelman seeks a Senior Account Director for its Microsoft Creator team to lead daily account management of content creator programs promoting Microsoft products and services to digital audiences. The role involves driving influencer strategy and consultation for internal and client-facing teams, evolving data and measurement frameworks for campaign success, and building relationships with creators, talent agencies, and multi-channel networks.
Requirements include at least 8-10 years in content development and creation, at least 6 years of direct influencer experience at a multi-channel network or comparable agency, and familiarity with creators in the tech space across LinkedIn, TikTok, Instagram, and other relevant channels.
Whatnot, the livestream shopping platform with over $8 billion in live sales in 2025, seeks an Influencer Marketing Manager to own paid influencer strategy and execution across YouTube, TikTok, and Instagram. The role involves managing a creator portfolio spanning top-tier to mid-tier talent, negotiating contracts against customer acquisition cost, first-time buyer, and lifetime value targets, and building a scalable creator roster while providing account management support to partners.
Requirements include 4+ years of Influencer Marketing experience with a proven track record running end-to-end performance-driven campaigns, experience managing top-tier and macro creator relationships, strong analytical and creative brief capabilities, and deep familiarity with internet culture and creator trends.
Compensation range: $126,000-$165,000 annually; benefits include health insurance, 401(k) with up to 4% employer match, and 16 weeks of paid parental leave.
Huel, the nutrition brand that has sold over 400 million meals across 150 countries, seeks a U.S. Influencer & Partnerships Manager to own its U.S. partnerships channel across influencer, podcast, creator, TikTok Shop, and Awin programs. The role involves defining partnerships strategy, setting and managing budgets and commercial performance targets, signing and negotiating directly with talent, agencies, and platforms, and building clear reporting across all channels.
Requirements include solid experience in influencer and partnerships marketing in the U.S. market with a track record of building programs that perform, real TikTok Shop experience, knowledge of performance-based models including commission and revenue share, and an existing network of U.S. creator contacts across mid-tier and top-tier talent.
Salary range: $100,000-$120,000 annually; benefits include 30 paid vacation days plus federal holidays, 401(k), commuter benefits, medical insurance, and monthly gym membership contribution.
Wonder seeks a Partnerships Manager for Wonder Create to own and grow a portfolio of top creators building restaurant concepts on its mealtime platform, acting as both the initial deal lead and long-term relationship owner. The role involves driving creator acquisition from first conversation through launch, managing and growing top-tier creator portfolios, analyzing concept performance to identify revenue and engagement opportunities, and collaborating with product, marketing, and operations teams.
Requirements include 3-6 years of experience in partnerships, account management, or sales; experience working with and negotiating creator, influencer, or celebrity deals; strong analytical ability to translate data into actionable strategies; and familiarity with CRM and analytics tools.
Salary range: $128,000-$143,000 annually; benefits include equity, 401(k), and medical, dental, and vision plans.
TED Conferences seeks an Audience & Marketing Manager to lead marketing strategy and execution for a slate of priority podcasts and support growth efforts across the full TED podcast portfolio. The role involves managing paid media budgets across social media, YouTube, and search, refining organic social strategy, partnering with PR teams on press outreach, and acting as a liaison between influencers, editorial partners, podcast guests, and production teams.
Requirements include 3-5 years of experience, a degree or equivalent in commerce, communications, or a related field, proficiency in Google applications and Microsoft Suite, and the ability to commute to the New York City office for meetings and events.
Salary range: $80,000-$82,000 annually. This is a temporary, grant-sponsored position with an end date of May 31, 2028.
Las Vegas Convention and Visitors Authority, Las Vegas, NV
The Las Vegas Convention and Visitors Authority seeks an Influencer Marketing Manager to lead its influencer programming and manage creator partnerships for the destination marketing organization. The role involves developing Influencer Marketing strategies, managing the influencer agency relationship, overseeing content approvals, coordinating influencer itineraries during events and activations, and tracking and reporting on campaign KPIs.
Requirements include 3+ years of experience leading Influencer Marketing, preferably in travel or tourism; a bachelor’s degree or high school diploma with four additional years of equivalent experience; deep familiarity with social media platforms and creator ecosystems; a valid U.S. passport; and availability to work evenings and weekends during major Las Vegas events.
Ash by Slingshot AI, the company behind Ash, an AI mental health product with $93 million raised from investors including Andreessen Horowitz, Radical Ventures, and Forerunner Ventures, seeks a Content Creator to build and run its social content engine from the ground up. The role involves producing daily content across text posts, carousels, and short-form video, building and owning the content calendar, partnering with design on visual formats, tracking engagement patterns, and collaborating with external creators.
Requirements include a background in content creation, creative direction, or a social-native role with demonstrated success building an account, format, or campaign that resonated; strong writing skills with emotional precision; and the ability to produce high-velocity content, including 2-3 posts per day during the launch phase.
Who Gives A Crap, a certified B Corp household essentials brand that donates 50% of its profits to clean water and sanitation initiatives, seeks a Creator Partnerships Manager for its U.S. market to build and manage affiliate and creator programs. The role involves scaling macro partnerships, owning the affiliate agency relationship and performance against KPIs, supporting creator involvement in paid campaigns, and collaborating with U.S. growth and performance creative teams.
Requirements include deep knowledge of the U.S. performance landscape, proven experience building creator programs with measurable outcomes, TikTok Shop experience or working knowledge of affiliate commerce, strong data-driven decision-making skills, and effective cross-functional communication.
Approximate base salary range: $115,000-$125,000 annually. Applications close June 18, 2026.
Athena Club seeks a Content, Creator and Partnerships Lead for House of Atlas, a men’s grooming brand operating as a standalone business within Athena Club Holdings, to build the brand’s ambassador program, TikTok Shop affiliate architecture, organic social channels, and paid content engine from scratch. The role involves recruiting and managing a creator roster focused on TikTok and Instagram, developing TikTok Shop affiliate infrastructure, owning organic social channels, building a UGC pipeline for paid media, and managing podcast and newsletter brand partnerships.
Requirements include 3-5 years at a brand in creator, social, or Influencer Marketing; a track record building creator programs with measurable outcomes including EMV, UGC volume, and attributed revenue; TikTok Shop experience or deep working knowledge of affiliate commerce; and experience running paid social campaigns on Meta and TikTok.
Salary range: $110,000-$140,000 annually; benefits include medical, dental, vision, 401(k), and commuter benefits.
TBN Talent, a boutique digital creator management company representing creators in lifestyle, food, family, fashion, beauty, and wellness with over 10 million cumulative followers and more than 5,000 completed campaigns, seeks a Senior Talent Manager to oversee and grow a roster of 8-12 digital creators. The role involves day-to-day creator management, brand deal negotiation, campaign execution from contract to completion, and proactively sourcing and pitching branded opportunities aligned with creator goals.
Requirements include 3+ years of experience managing an own roster of digital creators (mandatory), 3-6+ years in talent management or Influencer Marketing, deep understanding of Influencer Marketing platforms including Shop.My and LTK, and a Bachelor’s degree or equivalent work experience.
Salary range: $80,000-$120,000 annually plus bonus potential; equity opportunity for the right candidate.
TBN Talent seeks a Part-Time Social Media Manager to support the company’s social media presence across Instagram, LinkedIn, TikTok, and other platforms at 10-15 hours per week. The role involves developing and maintaining a content calendar, creating and publishing graphics, short-form videos, and captions, managing day-to-day posting and scheduling, and tracking performance metrics to inform content strategy.
Requirements include 0-2 years of experience managing social media for brands, agencies, creators, or businesses; strong familiarity with Instagram, TikTok, LinkedIn, and emerging platforms; experience creating short-form video and graphic content; and proficiency with tools such as Canva, CapCut, or Adobe Creative Suite.
Dragomir is a Serbian freelance blog writer and translator. He is passionate about covering insightful stories and exploring topics such as influencer marketing, the creator economy, technology, business, and cyber fraud.
This week’s Creator Economy hiring activity is led by major consumer goods companies and a global communications firm building influencer capabilities alongside platform and consumer brand roles. Following last week’s listings featuring media companies including Beast Industries and Red Bull Media House North America, this week’s report includes Procter & Gamble building a new influencer and community team for its UK and Ireland portfolio, Athleta expanding its in-house influencer program in San Francisco, and Edelman adding senior creator strategy leadership for the Microsoft account in Toronto. Whatnot, Huel, Wonder, and Ash by Slingshot AI round out the listings, joined by talent management, destination marketing, and creator partnership roles.
Influencer & Community Manager
Procter & Gamble, Weybridge, England, United Kingdom (Hybrid)
Procter & Gamble seeks an Influencer & Community Manager to own end-to-end influencer partnerships, strategy, and execution for its consumer brand portfolio across the UK and Ireland. The role covers talent identification and onboarding across creator tiers, campaign delivery from briefing through performance optimization, community engagement and UGC program management, and integration with Brand, Media, and PR teams.
Requirements include experience in Influencer Marketing, creator partnerships, or social media; a proven record managing end-to-end campaigns; strong understanding of the UK and Ireland creator landscape; and continuous right to work in the UK from day one.
No salary figure disclosed; benefits include a double-match pension scheme, private medical insurance, 25 days of annual leave, and a flexible arrangement of three office days and two home-based days weekly.
Senior Manager, Influencer Marketing
Athleta (Gap Inc.), San Francisco, CA
Athleta, the Gap Inc.-owned active lifestyle brand and certified B Corp, seeks a Senior Manager of Influencer Marketing to design and execute its influencer strategy as an internal subject-matter expert. The role involves developing comprehensive influencer campaigns for seasonal launches and brand initiatives, managing the agency of record, cultivating creator relationships, establishing KPIs, and integrating paid media strategies into influencer programs.
Requirements include 8+ years of marketing experience with 5+ years in social and Influencer Marketing, 3+ years managing teams, and proficiency in CreatorIQ and Tribe Dynamics.
Salary range: $149,900-$194,900 annually; benefits include 401(k) with up to 4% company matching, employee stock purchase plan, and a 50% merchandise discount across Gap Inc. brands.
Senior Lead, Creator Strategy & Partnerships
Influential, New York, NY (Remote)
Influential, the creator marketing platform within Publicis Groupe, seeks a Senior Lead to own creator strategy, quality, and thought leadership across a dedicated creator pod serving Fortune 500 clients. The role covers overseeing all talent recommendations from sourcing through execution, leading pre-sale creator strategy for RFPs and pitches, managing talent agency relationships, and driving continuous improvement in creator selection and campaign performance.
Requirements include 5+ years of relevant experience, prior experience in a talent agency or Influencer Marketing agency environment, deep knowledge of Creator Economy platforms and cultural trends, and strong ability to leverage platform data and insights to inform differentiated creator strategies.
No salary disclosed; benefits include medical, dental, vision, 401(k), parental and family care leave, tuition reimbursement, and flexible time off.
Senior Account Director, Influencer
Edelman, Toronto, ON (Hybrid)
Edelman seeks a Senior Account Director for its Microsoft Creator team to lead daily account management of content creator programs promoting Microsoft products and services to digital audiences. The role involves driving influencer strategy and consultation for internal and client-facing teams, evolving data and measurement frameworks for campaign success, and building relationships with creators, talent agencies, and multi-channel networks.
Requirements include at least 8-10 years in content development and creation, at least 6 years of direct influencer experience at a multi-channel network or comparable agency, and familiarity with creators in the tech space across LinkedIn, TikTok, Instagram, and other relevant channels.
Salary range: $119,000-$125,000 annually.
Influencer Marketing Manager
Whatnot, Los Angeles, CA (On-site)
Whatnot, the livestream shopping platform with over $8 billion in live sales in 2025, seeks an Influencer Marketing Manager to own paid influencer strategy and execution across YouTube, TikTok, and Instagram. The role involves managing a creator portfolio spanning top-tier to mid-tier talent, negotiating contracts against customer acquisition cost, first-time buyer, and lifetime value targets, and building a scalable creator roster while providing account management support to partners.
Requirements include 4+ years of Influencer Marketing experience with a proven track record running end-to-end performance-driven campaigns, experience managing top-tier and macro creator relationships, strong analytical and creative brief capabilities, and deep familiarity with internet culture and creator trends.
Compensation range: $126,000-$165,000 annually; benefits include health insurance, 401(k) with up to 4% employer match, and 16 weeks of paid parental leave.
U.S. Influencer & Partnerships Manager
Huel, Brooklyn, NY (Hybrid)
Huel, the nutrition brand that has sold over 400 million meals across 150 countries, seeks a U.S. Influencer & Partnerships Manager to own its U.S. partnerships channel across influencer, podcast, creator, TikTok Shop, and Awin programs. The role involves defining partnerships strategy, setting and managing budgets and commercial performance targets, signing and negotiating directly with talent, agencies, and platforms, and building clear reporting across all channels.
Requirements include solid experience in influencer and partnerships marketing in the U.S. market with a track record of building programs that perform, real TikTok Shop experience, knowledge of performance-based models including commission and revenue share, and an existing network of U.S. creator contacts across mid-tier and top-tier talent.
Salary range: $100,000-$120,000 annually; benefits include 30 paid vacation days plus federal holidays, 401(k), commuter benefits, medical insurance, and monthly gym membership contribution.
Partnerships Manager, Wonder Create
Wonder, New York, NY (Hybrid)
Wonder seeks a Partnerships Manager for Wonder Create to own and grow a portfolio of top creators building restaurant concepts on its mealtime platform, acting as both the initial deal lead and long-term relationship owner. The role involves driving creator acquisition from first conversation through launch, managing and growing top-tier creator portfolios, analyzing concept performance to identify revenue and engagement opportunities, and collaborating with product, marketing, and operations teams.
Requirements include 3-6 years of experience in partnerships, account management, or sales; experience working with and negotiating creator, influencer, or celebrity deals; strong analytical ability to translate data into actionable strategies; and familiarity with CRM and analytics tools.
Salary range: $128,000-$143,000 annually; benefits include equity, 401(k), and medical, dental, and vision plans.
Audience & Marketing Manager, Podcasts
TED Conferences, New York, NY (Hybrid)
TED Conferences seeks an Audience & Marketing Manager to lead marketing strategy and execution for a slate of priority podcasts and support growth efforts across the full TED podcast portfolio. The role involves managing paid media budgets across social media, YouTube, and search, refining organic social strategy, partnering with PR teams on press outreach, and acting as a liaison between influencers, editorial partners, podcast guests, and production teams.
Requirements include 3-5 years of experience, a degree or equivalent in commerce, communications, or a related field, proficiency in Google applications and Microsoft Suite, and the ability to commute to the New York City office for meetings and events.
Salary range: $80,000-$82,000 annually. This is a temporary, grant-sponsored position with an end date of May 31, 2028.
Influencer Marketing Manager
Las Vegas Convention and Visitors Authority, Las Vegas, NV
The Las Vegas Convention and Visitors Authority seeks an Influencer Marketing Manager to lead its influencer programming and manage creator partnerships for the destination marketing organization. The role involves developing Influencer Marketing strategies, managing the influencer agency relationship, overseeing content approvals, coordinating influencer itineraries during events and activations, and tracking and reporting on campaign KPIs.
Requirements include 3+ years of experience leading Influencer Marketing, preferably in travel or tourism; a bachelor’s degree or high school diploma with four additional years of equivalent experience; deep familiarity with social media platforms and creator ecosystems; a valid U.S. passport; and availability to work evenings and weekends during major Las Vegas events.
Salary range: $74,900-$93,625 annually.
Content Creator – Social
Ash by Slingshot AI, New York, NY (On-site)
Ash by Slingshot AI, the company behind Ash, an AI mental health product with $93 million raised from investors including Andreessen Horowitz, Radical Ventures, and Forerunner Ventures, seeks a Content Creator to build and run its social content engine from the ground up. The role involves producing daily content across text posts, carousels, and short-form video, building and owning the content calendar, partnering with design on visual formats, tracking engagement patterns, and collaborating with external creators.
Requirements include a background in content creation, creative direction, or a social-native role with demonstrated success building an account, format, or campaign that resonated; strong writing skills with emotional precision; and the ability to produce high-velocity content, including 2-3 posts per day during the launch phase.
Compensation range: $135,000-$150,000 annually.
Creator Partnerships Manager
Who Gives A Crap, Los Angeles, CA (Remote)
Who Gives A Crap, a certified B Corp household essentials brand that donates 50% of its profits to clean water and sanitation initiatives, seeks a Creator Partnerships Manager for its U.S. market to build and manage affiliate and creator programs. The role involves scaling macro partnerships, owning the affiliate agency relationship and performance against KPIs, supporting creator involvement in paid campaigns, and collaborating with U.S. growth and performance creative teams.
Requirements include deep knowledge of the U.S. performance landscape, proven experience building creator programs with measurable outcomes, TikTok Shop experience or working knowledge of affiliate commerce, strong data-driven decision-making skills, and effective cross-functional communication.
Approximate base salary range: $115,000-$125,000 annually. Applications close June 18, 2026.
Content, Creator and Partnerships Lead, House of Atlas
Athena Club, New York, NY
Athena Club seeks a Content, Creator and Partnerships Lead for House of Atlas, a men’s grooming brand operating as a standalone business within Athena Club Holdings, to build the brand’s ambassador program, TikTok Shop affiliate architecture, organic social channels, and paid content engine from scratch. The role involves recruiting and managing a creator roster focused on TikTok and Instagram, developing TikTok Shop affiliate infrastructure, owning organic social channels, building a UGC pipeline for paid media, and managing podcast and newsletter brand partnerships.
Requirements include 3-5 years at a brand in creator, social, or Influencer Marketing; a track record building creator programs with measurable outcomes including EMV, UGC volume, and attributed revenue; TikTok Shop experience or deep working knowledge of affiliate commerce; and experience running paid social campaigns on Meta and TikTok.
Salary range: $110,000-$140,000 annually; benefits include medical, dental, vision, 401(k), and commuter benefits.
Senior Talent Manager, Digital Creators
TBN Talent, New York, NY
TBN Talent, a boutique digital creator management company representing creators in lifestyle, food, family, fashion, beauty, and wellness with over 10 million cumulative followers and more than 5,000 completed campaigns, seeks a Senior Talent Manager to oversee and grow a roster of 8-12 digital creators. The role involves day-to-day creator management, brand deal negotiation, campaign execution from contract to completion, and proactively sourcing and pitching branded opportunities aligned with creator goals.
Requirements include 3+ years of experience managing an own roster of digital creators (mandatory), 3-6+ years in talent management or Influencer Marketing, deep understanding of Influencer Marketing platforms including Shop.My and LTK, and a Bachelor’s degree or equivalent work experience.
Salary range: $80,000-$120,000 annually plus bonus potential; equity opportunity for the right candidate.
Social Media Manager (Part-Time)
TBN Talent, New York, NY (Hybrid)
TBN Talent seeks a Part-Time Social Media Manager to support the company’s social media presence across Instagram, LinkedIn, TikTok, and other platforms at 10-15 hours per week. The role involves developing and maintaining a content calendar, creating and publishing graphics, short-form videos, and captions, managing day-to-day posting and scheduling, and tracking performance metrics to inform content strategy.
Requirements include 0-2 years of experience managing social media for brands, agencies, creators, or businesses; strong familiarity with Instagram, TikTok, LinkedIn, and emerging platforms; experience creating short-form video and graphic content; and proficiency with tools such as Canva, CapCut, or Adobe Creative Suite.
No compensation disclosed.
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