BNP Paribas has deployed dedicated advisors in its Paris region branch to serve content creators as the European Creator Economy reached $32.8 billion in 2025, according to research from Coherent Market Insights presented at Paris Creator Week in December.
The bank operates a team of specialized advisors managed by Alexandre Jacquemin, Head of Professional Clients Market in the Paris region. The system extends from the branch to the Image & Media Business Centre via the Entrepreneurs’ Space.
BNP Paribas describes this team as “unique in the French banking landscape.”
Market Exceeds $8B in France
The Creator Economy generated $8.1 billion in France in 2025, up 20% from the previous year, according to the Coherent Market Insights study. The sector accounts for 0.16% of France’s GDP and 1.7 million indirect jobs.
The European market is projected to reach $157.3 billion (€135 billion) by 2032, with an average annual growth rate of 25.1%.
“Content creators do not fit into the usual categories of banks. Behind 100 project leaders, there are 100 different stories,” Jacquemin said during Paris Creator Week.
The bank evaluates content creators’ financial capacity and business structure before collaborating, including revenue streams and audience loyalty management. “Our role involves identifying and understanding the value of these intangible assets, evaluating the consistency of business models, and assisting those who are earnestly developing their projects and ambitions,” Jacquemin said.
Vertical Economy Model Emerges
Florent Garcia, Director of the WAI by BNP Paribas programme, compared the Creator Economy to the tech sector during a panel discussion on financing.
“A few years ago, when a start-up entrepreneur walked into a bank to open an account or request funding, their ideas and business model were not necessarily understood,” Garcia said.
Garcia described content creators’ economies as “vertically organised” around specific niches, targeted expertise, and engaged communities.
“Today, creators have what many brands aspire to: visibility on platforms and an engaged community. However, they are still seeking financial partners who understand their business models, multi-platform revenue streams, risks, and, above all, growth potential,” Garcia said.
Media Department Expands Coverage
Claire-Hélène Massot, Deputy Head Media Department at BNP Paribas, said the bank supports all players in the Creator Economy, including talents, agencies, and online media.
“Content creators are true entrepreneurs. What distinguishes them, however, is that they embody their business with all the advantages (engagements from their community) and risks that come with it (volatility, psychosocial risks, etc.),” Massot said.
The bank’s approach focuses on content recurrence, community engagement, listening time, and subscriber count. BNP Paribas reports supporting nearly one in two films in France and has financed cinema for over 100 years.
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BNP Paribas has deployed dedicated advisors in its Paris region branch to serve content creators as the European Creator Economy reached $32.8 billion in 2025, according to research from Coherent Market Insights presented at Paris Creator Week in December.
The bank operates a team of specialized advisors managed by Alexandre Jacquemin, Head of Professional Clients Market in the Paris region. The system extends from the branch to the Image & Media Business Centre via the Entrepreneurs’ Space.
BNP Paribas describes this team as “unique in the French banking landscape.”
Market Exceeds $8B in France
The Creator Economy generated $8.1 billion in France in 2025, up 20% from the previous year, according to the Coherent Market Insights study. The sector accounts for 0.16% of France’s GDP and 1.7 million indirect jobs.
The European market is projected to reach $157.3 billion (€135 billion) by 2032, with an average annual growth rate of 25.1%.
“Content creators do not fit into the usual categories of banks. Behind 100 project leaders, there are 100 different stories,” Jacquemin said during Paris Creator Week.
The bank evaluates content creators’ financial capacity and business structure before collaborating, including revenue streams and audience loyalty management. “Our role involves identifying and understanding the value of these intangible assets, evaluating the consistency of business models, and assisting those who are earnestly developing their projects and ambitions,” Jacquemin said.
Vertical Economy Model Emerges
Florent Garcia, Director of the WAI by BNP Paribas programme, compared the Creator Economy to the tech sector during a panel discussion on financing.
“A few years ago, when a start-up entrepreneur walked into a bank to open an account or request funding, their ideas and business model were not necessarily understood,” Garcia said.
Garcia described content creators’ economies as “vertically organised” around specific niches, targeted expertise, and engaged communities.
“Today, creators have what many brands aspire to: visibility on platforms and an engaged community. However, they are still seeking financial partners who understand their business models, multi-platform revenue streams, risks, and, above all, growth potential,” Garcia said.
Media Department Expands Coverage
Claire-Hélène Massot, Deputy Head Media Department at BNP Paribas, said the bank supports all players in the Creator Economy, including talents, agencies, and online media.
“Content creators are true entrepreneurs. What distinguishes them, however, is that they embody their business with all the advantages (engagements from their community) and risks that come with it (volatility, psychosocial risks, etc.),” Massot said.
The bank’s approach focuses on content recurrence, community engagement, listening time, and subscriber count. BNP Paribas reports supporting nearly one in two films in France and has financed cinema for over 100 years.