Creator Economy Rocks, an intelligence platform focused on the Creator Economy, has announced “HollyTube,” a four-day in-person immersion program scheduled for May 18-21 in Los Angeles. The program targets a curated group of 10 leaders from Hollywood, the Creator Economy, and brand marketing.

Format and Structure

“HollyTube” is not structured as a conference or course. The program includes company visits to creator studios, talent agencies, streaming platforms, and creator-tech startups, as well as private sessions with founders, executives, and creators. Additional program components include transformational peer sessions, a networking event, and structured integration exercises. Participants will also receive access to a digital archive of learnings and contacts built on Creator Economy Rocks’ AI platform. 

Applications close April 15, with six spots remaining, as of writing.

Target Audience

The program targets three distinct professional profiles: traditional media and Hollywood executives seeking frameworks for engaging with the Creator Economy; Creator Economy operators seeking to access studio and IP partnership models; and brand marketing leaders moving toward entertainment-driven content strategies.

Founder Background

Bia Granja, who founded and later sold YOUPIX, a Creator Economy consultancy and platform she described as the most relevant of its kind in Latin America, founded Creator Economy Rocks in January 2026. Granja has served on advisory boards at VidCon, judged at the Cannes Lions festival, and developed strategies for companies including YouTube, TikTok, Meta, and major consumer brands.

“I put you in the rooms you cannot get into alone,” Granja states on the Creator Economy Rocks website.