HashFame is expanding its product roadmap to build technology specifically for Indian talent managers and agencies, aiming to create a connected platform that spans demand, monetization, and networks.

The company said the direction has been shaped with input from 20 established talent agencies that have moved early on treating talent management as a growing business function, helping HashFame identify where technology can create the most leverage at scale. One of the first areas of focus is what HashFame calls the operating layer between talent and their partners, the day-to-day work behind a growing creator business that the company said has had comparatively little technology built around it so far.

HashFame developed the broader product direction with input from 20 talent agencies that helped identify friction points in how commercial relationships are tracked. The system is built to accommodate both agency-represented creators, whose managers typically handle negotiations, and self-managed creators, who continue to deal directly with brands. The company said it plans to keep updating agency rosters and manager associations as those relationships shift.

“We think the next phase of the Creator Economy will be defined not just by how creators monetise their audience, but by what gets built around that talent over time,” said Anirudh Sridharan, co-founder of HashFame. “That could mean new formats, properties, IP, and entirely new creator-led businesses. Strong partners around talent are going to play an important role in making that possible.”

Sridharan said the broader ambition is to make growth for talent businesses more predictable rather than dependent on what happens to be working at a given moment. “That is the direction we are committing to at HashFame,” he said. “We want to keep expanding what talent and their managers are able to build together.”

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