Georgia Farquharson, founder and CEO of talent agency FARQ, is launching a new industry event series called “Collective Influence,” designed to address diversity and inclusion in the Creator Economy. The first event, focused on diversity and representation, takes place October 15 at The Drum Labs in Shoreditch, London, and is capped at 50 attendees.

“Our industry loves talking about diversity,” Farquharson said in a statement announcing the series. “It’s become a regular fixture on conference agendas, campaign briefs and company values. But despite the good intentions, too many conversations end where they begin – with acknowledgement, rather than action.”

According to the announcement, one of FARQ’s creators “narrowly avoided being removed from a campaign after requesting a small number of contractual amendments designed to provide greater protection against harmful online abuse.” Farquharson described the requested changes as “practical safeguards intended to support a creator who, because of their identity, faces risks that others simply may not,” and said the episode raised the question of whether the industry is “prepared to protect” the diverse talent it champions.

The October 15 session, running from 9:30 a.m. to 12:30 p.m., will bring together creators, brands and agencies to discuss talent discovery, pay gaps, contractual protections against online abuse and what inclusive campaign planning looks like in practice. Organizers plan to open the questions to attendees, including how brands can look beyond existing networks when casting campaigns and how to embed inclusion into everyday decisions rather than one-off initiatives.

“Creating a more inclusive creator economy requires a collective industry approach – one where brands, creators, agencies and industry leaders come together to share experiences, challenge existing practices and create meaningful change,” Farquharson said.

The event is open to creators, brand marketers, social and Influencer Marketing teams, talent agencies and managers, PR professionals and Creator Economy platforms. 

Registration is available through Eventbrite.

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