Stories By Karina Gandola
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Agency
The Role Of A CFO In The Creator Era: Inside Influencer’s Latest Executive Hire
December 22, 2025Creator marketing agency Influencer has appointed Ryan Fitzpatrick as its Chief Financial Officer (CFO) in response...
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Technology
How Korean Tech Company VAIV Is Turning Influencer Discovery Into A Data Science Problem Through WHOTAG
December 22, 2025For beauty marketers operating in the creator economy, influencer discovery has long been a time-intensive exercise...
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Platform
Instagram’s Algorithm Reset Clarifies The Rules, But Raises The Stakes For Creators
December 22, 2025Instagram’s December 2025 algorithm update did not introduce an entirely new system. Instead, it formalized a...
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Agency
Online Travel Agency Trip.com Launches Creator Ecosystem With 12K Influencers, $14M Incentive Fund
December 22, 2025Trip.com Group unveiled Trip Community, a unified platform integrating the company’s content and creator initiatives to...
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Platform
Snapchat Launches Recap 2025 Featuring Personalized Year-End Video Highlights
December 17, 2025Snapchat announced the release of its 2025 Recap feature, which offers users personalized video summaries of...
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Platform
TikTok Hosts First Creator Day In Pakistan, Focuses On Safety And Platform Training
December 16, 2025TikTok held its inaugural Creator Day event in Pakistan, bringing together content creators for educational programming...
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Agency
HG Media Group’s Full-Stack Bet On Creators, Brands, And IRL Experiences
December 15, 2025HG Media Group was founded on a simple but increasingly rare premise in the creator economy:...
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Agency
Jay Kim Shares Vision Of A Cross-Border Infrastructure For Creator-Led Commerce
December 15, 2025After nearly two decades in Asia, Jay Kim returned to the United States in 2023 and...
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Brand
Pocket.watch Reveals Full ‘Rabbit Hole’ Cast Including Josh Peck, Collins Key, Sofie Dossi
December 15, 2025Pocket.watch announced the complete cast of “Rabbit Hole,” its 10-episode variety series premiering on Hulu in...
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Technology
Kartel Partners With InVideo, Plaud For AI Video Competition For Creators With $20K In Prizes
December 12, 2025Creative engineering company Kartel has launched the Plaud PRO:AM Prompetition in partnership with AI video creation...
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Commentary
Creator Marketing Campaigns Surged 70% In 2025, CreatorIQ Data Shows
December 11, 2025CreatorIQ customers launched 70% more creator marketing campaigns in 2025 compared to the previous year, while...
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Influencer
Influencer Taps Ryan Fitzpatrick To Scale Creator Payment Infrastructure As CFO
December 10, 2025Creator marketing agency Influencer has appointed Ryan Fitzpatrick as Chief Financial Officer. Fitzpatrick joins from VaynerX,...
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Technology
Wordle! Founder Steven Cravotta Is Back With Posted, A Marketplace For Brands And Creators
December 9, 2025When Steven Cravotta launched Posted in July 2024, his goal was clear: make it easier for...
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Platform
TikTok Sued By Hawaii Over ‘Coercive’ Design Tactics Aimed At Minors
December 5, 2025Hawaii has filed a lawsuit against ByteDance Inc. and its affiliated TikTok entities, alleging that the...
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Platform
Spotify Launches 2025 Wrapped With New Features Including Listening Age, Top Albums, And AI-Powered Archive
December 4, 2025Spotify has released its annual 2025 Wrapped campaign, introducing nearly a dozen new features alongside returning...
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Commentary
China Suspends Accounts Of Major Influencers For Tax Evasion, Content Violations
December 4, 2025On December 3, China’s top cyberspace regulator disclosed a list of online influencers penalized for violations...
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Platform
TikTok Shop Reports Record $500M In Sales Over Black Friday/Cyber Monday Weekend
December 4, 2025TikTok Shop generated over $500 million in sales during the four-day Black Friday and Cyber Monday...
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Platform
Instagram Mandates Five-Day Office Week For U.S. Staff Starting February
December 3, 2025Meta’s Instagram will require U.S.-based employees to work five days a week in an office starting...
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Influencer
Joe Barnard On What It Means To Be A Creator In The Age Of Spaceflight
December 2, 2025Joe Barnard didn’t set out to become an internet rocket scientist. He was a music student...
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Commentary
Malaysia To Ban Social Media Access For Children Under 16 In 2026
December 2, 2025Malaysia plans to prohibit social media use for children under 16 starting in 2026, joining Australia...
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Platform
TikTok Secures Naming Rights For Sydney Venue In Platform’s First Global Venue Deal
December 1, 2025TikTok has acquired naming rights to a 9,000-seat entertainment venue in Sydney, marking the first time...
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Strategy
Popfly Launches Free Creator Marketing Platform For Small Businesses
November 26, 2025Popfly announces “Popfly Local,” a free platform giving small retailers and storefronts access to its creator...
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Brand
Lottery Operator Allwyn Seeks Influencer Marketing Agency For UK, European Markets
November 25, 2025Lottery operator Allwyn launched a search for an agency to handle social media and influencer marketing...
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Technology
Social Media Agency Little Dot Studios Launches ChIP Intelligence Platform For YouTube Channel Management
November 25, 2025Little Dot Studios introduces Channel Intelligence Partner (ChIP), a proprietary analytics platform designed to optimize YouTube...
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Influencer
Hannah Marie Hines On Finding Freedom And Humor In The Everyday
November 24, 2025When the world slowed down in 2021 due to COVID, Los Angeles-based actress and screenwriter Hannah...

