TikTok Shop generated over $500 million in sales during the four-day Black Friday and Cyber Monday shopping period, the company announced. The figure marks substantial growth for the social commerce platform, which saw nearly 50% more shoppers make purchases compared to the same campaign period in 2024.

The 2025 Black Friday and Cyber Monday campaign period ran from November 12 through December 1, according to TikTok’s announcement. The previous year’s campaign period ran from November 13 through December 2, 2024.

Live Shopping Drives Platform Growth

Live Shopping sessions contributed significantly to TikTok Shop’s performance during the promotional period. Shoppers tuned into over 760,000 livestream sessions hosted by sellers and creators, generating over 1.6 billion views, according to the company.

Brands and sellers hosting livestreams experienced 84% sales growth during this year’s campaign period compared to last year’s. PoP Mart hosted one of the most popular livestreams, with the SKULLPANDA x Wednesday Plush ranking as a top-selling item.

“Live Shopping is where brand love starts – it’s a dynamic, interactive experience that deepens how our users connect with brands on TikTok,” said Patrick Nommensen, Head of Strategic Initiatives for TikTok Shop in the Americas. “That immediate, real-time engagement – introducing audiences to new products, demonstrating their value, and facilitating direct interaction – is what builds trust, strengthens community, and turns interest into long-term loyalty.”

Creator Content Fuels Product Discovery

TikTok Shop’s network of creator affiliates posted nearly 10 million shoppable videos during the campaign period. According to GlobalData research, 83% of TikTok Shop shoppers report discovering new products on the platform.

A U.S. national survey conducted by Morning Consult in partnership with TikTok between October 29-31, 2025, among 2,205 Americans aged 18 and older found that nine in 10 people on the platform seek some form of holiday inspiration or guidance. The survey also revealed that one in three TikTok users need help or inspiration finding holiday gifts.

“I’m sure you’ve had that moment where you’re scrolling, not looking to shop, and then you find something that catches your eye that you have to have,” said Nommensen. “TikTok Shop makes it easy to be inspired and find the perfect something for everyone on your list, including yourself.”

Brand Performance and Platform Safety

Brands with $10 million or more in annual revenue grew their TikTok Shop sales 76% year-over-year compared to the 2024 campaign period, according to the company.

TikTok Shop offers products across fashion, beauty, kitchen and home, decor, luxury resale items, food, and books. The platform continues to host additional shopping events beyond the Black Friday and Cyber Monday period, including a December 3 livestream with Kim Kardashian.

“We’ve put together something special – surprises, festive moments, exclusive deals, giveaways, and bundles you can only experience in the livestream. I can’t wait for everyone to tune in,” said Kardashian.

Between January and June 2025, more than 40 million products were proactively rejected from being listed on TikTok Shop for intellectual property rights (IPR) violations, and over 2 million products were detected and taken down after being listed for IPR violations, according to the company.

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