Commentary

1 In 3 U.S. TikTok Users Now Shopping Directly On The Platform, Survey Finds

A new YouGov survey reveals that 30% of U.S. TikTok users have made purchases through TikTok...

Platform

TikTok Shop Shifts To Chinese Leadership As U.S. E-Commerce Goals Fall Short

TikTok Shop’s Seattle-area operations are undergoing significant management changes as the parent company, ByteDance, brings in...

Platform

TikTok Shop Announces U.S. Layoffs Amid Sales Slump, Economic Challenges

TikTok Shop has initiated layoffs of U.S. staff as part of “organizational and personnel changes” affecting...

Agency

MindgruveMacarta Becomes First Agency To Offer End-To-End TikTok Shop Management In Brazil As Platform Expands To Latin America

MindgruveMacarta has expanded its partnership with Outlandish to become the first agency offering end-to-end TikTok Shop...

Commentary

TikTok Shop Drives Over $700 Annual Spend Per User, Research Shows

PartnerCentric’s new research, surveying 1,002 Americans aged 18-60, reveals that 37% of TikTok users have purchased...

Platform

Whatnot Raises $265M To Challenge TikTok Shop In Livestream Shopping

Whatnot Inc., a livestream shopping platform aiming to rival TikTok Shop, has secured $265 million in...

Platform

Unpacking TikTok Shop’s New Creator Education Resources

TikTok Shop recently introduced new tools and resources aimed at helping e-commerce creators understand and avoid...

Platform

TikTok Shop Hits $100M In Black Friday Sales — Just As Ban Threat Looms

TikTok Shop’s U.S. launch is showing early signs of success, even as the platform faces regulatory...

Platform

TikTok Shop, Venmo Team Up Ahead Of Holiday Shopping Season, Announce Seller-Creator Matchmaking Events In LA, NYC

TikTok Shop has partnered with Venmo and unveiled plans for seller-creator matchmaking events in Los Angeles...