Platform

Swoveralls, DudeRobe Spent More Than $2 for Every $1 in TikTok Shop GMV During Four-Month Affiliate Push

Swoveralls and DudeRobe spent more than $2 to generate every $1 of TikTok Shop gross merchandise...

Brand

Sephora Launches TikTok Shop With Monthly ‘Drop Shop’ Livestream Events

Sephora will debut on TikTok Shop starting September 19, piloting a new retail format called the...

Agency

TBAR Partners Built a TikTok Shop Agency Around What Brands Get Wrong About the Channel

If TikTok Shop rarely turns a profit on its own ledger, why are the most competitive...

Agency

Wurx Media Tells Brands Not to Judge TikTok Shop Returns by TikTok Shop Sales

At $100,000 a month in TikTok Shop revenue, a brand is typically losing between $15,000 and...

Brand

Litter-Robot Maker Whisker Launches TikTok Shop Storefront

Whisker, the connected cat care company behind Litter-Robot, has launched an official TikTok Shop storefront, opening...

Agency

Boundless MGMT’s Alex Blair: TikTok Shop’s Success Stories Are Not The Reality For Most Brands 

Alex Blair, founder of Boundless MGMT, runs a management agency built largely on TikTok Shop. He...

Platform

TikTok Shop’s U.S. GMV Nearly Doubles to $11.8B in H1 2026

TikTok Shop’s U.S. business grew gross merchandise value 103% year-on-year to $11.8 billion in the first...

Commentary

Top 10 Independent Creator Sales on TikTok Shop in July 2026

July’s independent creator rankings on TikTok Shop show a broad revenue pullback, with no single standout...

Tech

Financial Analytics Platform Kixmon Launches Profit-Tracking Tool for TikTok Shop Creator Campaigns

Financial analytics platform Kixmon has launched a TikTok Shop Creator Profit Tracker, a dashboard that consolidates...

Influencer

The Teacher Who Went Viral by Accident and Built a Creator Brand Without Losing Control

There was no plan. There was a list of funny things her students had said, a...

Commentary

Top 10 Products Sold on TikTok Shop in July 2026

medicube’s PDRN Pink Collagen Volume Multi Balm holds No. 1 for a fourth straight month in...

Agency

Ubiquitous CEO Jess Flack Wilson: Brands Are Running Campaigns When They Should Be Building Programs

Jess Flack Wilson spent years in performance marketing convinced that influencer campaigns were too unattributable to...

Agency

Monumental’s Jamie Love: TikTok Shop Is a Discovery Channel First, Sales Channel Second

When an unnamed client launched a product with no marketing history, no search presence, and a...

Commentary

Top 10 Independent Creator Sales on TikTok Shop in June 2026

TikTok Shop’s independent creator rankings have a new leader in June 2026. @myfamilypov’s revenue nearly doubles...

Agency

Podean Acquires TikTok Shop Partner Social Commerce Club

Podean, an independent global marketplace marketing agency, has acquired Vancouver-based Social Commerce Club (SCC), a TikTok...

Strategy

What a Former TikTok Shop Manager Learned From $14M in Live Sales

Live shopping on TikTok has moved from novelty to an established commercial channel. But according to...

Commentary

Top 10 Highest-Revenue Shops on TikTok Shop: June 2026

medicube US Store extends its hold on the No. 1 spot to four straight months in...

Strategy

From Zero to $350,000: How Genni Built Scent Beauty’s TikTok Shop in 90 Days

Three months after Scent Beauty launched on TikTok Shop with no prior presence on the platform,...

Commentary

Beauty Brands Need 1,000-Creator Programs to Compete on TikTok Shop in 2026, Report Says

More than 30,000 beauty brands now operate on TikTok Shop globally, a density that has pushed...

Agency

Avenue Z’s Jonathan Snow: TikTok Shop’s Best Customers Never Show Up in Its P&L

Jonathan Snow wants brands to stop treating TikTok Shop‘s profit-and-loss statement as the final word on...

Platform

TikTok Shop Bans AI Voices, Prerecorded Audio From Promotional Livestreams

TikTok Shop has banned AI-generated voices, prerecorded audio, and static-image content from promotional livestreams and shoppable...

Commentary

Creators Split Between Amazon and TikTok Shop Ahead of Prime Day, Survey Finds

Creator commerce has organized around two distinct ecosystems led by Amazon and TikTok Shop, with paid...

Influencer

For Brandon Hans, $23M in TikTok Shop Sales Starts With Getting Someone to Stop Scrolling

In the first months of his TikTok Shop account, Brandon Hans sold roughly $2 million worth...

Platform

TikTok Shop Is More Top-Heavy Than Amazon, With 1% of Sellers Driving 60% of Sales, per Report

New data from Marketplace Pulse shows that revenue on TikTok Shop concentrates among its top sellers...

Brand

Crocs Becomes First U.S. Footwear Brand to Embed TikTok Shop Into a Microdrama Series

Crocs and creator commerce agency SuperOrdinary are launching “Déjà Shoe,” a seven-episode TikTok microdrama series that...