July’s independent creator rankings on TikTok Shop show a broad revenue pullback, with no single standout gainer, four first-time entrants, and a No. 10 threshold that falls below $1 million for the first time in the period tracked. Here is the full countdown:
@alreviews0 closes July at No. 10 with $954,840, a first-time appearance in the rankings reviewed. The account sold 46,520 items at an average unit price of $20.53, drawing on 112,200 followers that grew by 2,800 during the month. The figure marks the first time the bottom of the top 10 falls below $1 million in the period tracked, down from $1.15 million in June.
@kevin.finds debuts at No. 9 with $975,780, the smallest unit volume in the top 10 at 7,420 items sold but the highest average unit price of any entry at $131.47. The account’s 222,300 followers grew by 11,900 in the period.
@torijflow holds at No. 8 with $1.00 million, unchanged from its June ranking, though revenue declines from $1.20 million the prior month. The account sold 30,580 items at an average unit price of $32.76, with 325,400 followers gaining 15,800 during July.
Replying to @tired_millennial🫠 Medicube vs. Dr. Melaxin 👀 I tested both and here’s which one I would choose for mature-looking skin and why. If you’re trying to decide between these two viral Korean skincare sets, this comparison may save you some time. #DrMelaxin#Medicube#KoreanSkincare#MatureSkin#SkincareComparison
@kajsa.ziebell enters the top 10 at No. 7 with $1.03 million, a first-time appearance in the rankings reviewed. The account sold 19,060 items at an average unit price of $54.02 and added 11,600 followers during the month, bringing its total to 75,600.
@dj.foof remains in the top 10 for a third consecutive month, moving up to No. 6 despite a revenue decline from $1.20 million in June, when the account ranked No. 9. The account carries the largest following in the top 10 at 849,800, continuing a pattern in which follower count shows a limited relationship to revenue ranking.
@styledbylilea enters the top five at No. 5 with $1.16 million, its first appearance in the rankings reviewed. The account sold 36,100 items at an average unit price of $32.05 and posts an engagement rate of 1.82%, the highest of any creator in the top 10.
@hannahbentley climbs to No. 4 with $1.27 million, up two spots from No. 6 in June, with revenue holding nearly steady against its prior total of $1.32 million, the smallest month-over-month revenue change among the top five.
@myfamilypov falls to No. 2 with $1.50 million, down sharply from its June total of $2.56 million, a decline of more than $1 million in a single month even as the account retains a top-two position. The account sold 62,810 items, the highest unit volume among the top five, at a comparatively low average price of $23.93, and its 303,900 followers grew by 11,700 during the period.
@trending_ttok claims the top spot in July with $1.65 million, moving up from No. 2 in June even though its own revenue falls from $1.97 million the prior month, a decline of roughly 16%. The account sold 18,830 items at an average unit price of $87.69, with 215,200 followers that grew by 4,700 during the month.
Takeaway
July’s rankings show a decline across nearly every returning creator rather than a reshuffling driven by a single gainer, with @trending_ttok and @myfamilypov both posting lower revenue than in June even as they hold the top two spots. Four of June’s ten entries, including @ericsfindss, @natiscart, @kid.shops, and @be.lush, drop off the list entirely, replaced by four first-time entrants: @styledbylilea, @kajsa.ziebell, @kevin.finds, and @alreviews0. The No. 10 threshold falls below $1 million for the first time in the period tracked.
Dragomir is a Serbian freelance blog writer and translator. He is passionate about covering insightful stories and exploring topics such as influencer marketing, the creator economy, technology, business, and cyber fraud.
July’s independent creator rankings on TikTok Shop show a broad revenue pullback, with no single standout gainer, four first-time entrants, and a No. 10 threshold that falls below $1 million for the first time in the period tracked. Here is the full countdown:
No. 10: @alreviews0 – $954,840
@alreviews0 closes July at No. 10 with $954,840, a first-time appearance in the rankings reviewed. The account sold 46,520 items at an average unit price of $20.53, drawing on 112,200 followers that grew by 2,800 during the month. The figure marks the first time the bottom of the top 10 falls below $1 million in the period tracked, down from $1.15 million in June.
No. 9: @kevin.finds – $975,780
@kevin.finds debuts at No. 9 with $975,780, the smallest unit volume in the top 10 at 7,420 items sold but the highest average unit price of any entry at $131.47. The account’s 222,300 followers grew by 11,900 in the period.
No. 8: @torijflow – $1.00 million
@torijflow holds at No. 8 with $1.00 million, unchanged from its June ranking, though revenue declines from $1.20 million the prior month. The account sold 30,580 items at an average unit price of $32.76, with 325,400 followers gaining 15,800 during July.
No. 7: @kajsa.ziebell – $1.03 million
@kajsa.ziebell enters the top 10 at No. 7 with $1.03 million, a first-time appearance in the rankings reviewed. The account sold 19,060 items at an average unit price of $54.02 and added 11,600 followers during the month, bringing its total to 75,600.
No. 6: @dj.foof – $1.04 million
@dj.foof remains in the top 10 for a third consecutive month, moving up to No. 6 despite a revenue decline from $1.20 million in June, when the account ranked No. 9. The account carries the largest following in the top 10 at 849,800, continuing a pattern in which follower count shows a limited relationship to revenue ranking.
No. 5: @styledbylilea – $1.16 million
@styledbylilea enters the top five at No. 5 with $1.16 million, its first appearance in the rankings reviewed. The account sold 36,100 items at an average unit price of $32.05 and posts an engagement rate of 1.82%, the highest of any creator in the top 10.
No. 4: @hannahbentley – $1.27 million
@hannahbentley climbs to No. 4 with $1.27 million, up two spots from No. 6 in June, with revenue holding nearly steady against its prior total of $1.32 million, the smallest month-over-month revenue change among the top five.
No. 3: @cakedfinds – $1.35 million
@cakedfinds rises to No. 3 with $1.35 million, up one spot from No. 4 in June, though its revenue declines from $1.59 million the prior month.
No. 2: @myfamilypov – $1.50 million
@myfamilypov falls to No. 2 with $1.50 million, down sharply from its June total of $2.56 million, a decline of more than $1 million in a single month even as the account retains a top-two position. The account sold 62,810 items, the highest unit volume among the top five, at a comparatively low average price of $23.93, and its 303,900 followers grew by 11,700 during the period.
No. 1: @trending_ttok – $1.65 million
@trending_ttok claims the top spot in July with $1.65 million, moving up from No. 2 in June even though its own revenue falls from $1.97 million the prior month, a decline of roughly 16%. The account sold 18,830 items at an average unit price of $87.69, with 215,200 followers that grew by 4,700 during the month.
Takeaway
July’s rankings show a decline across nearly every returning creator rather than a reshuffling driven by a single gainer, with @trending_ttok and @myfamilypov both posting lower revenue than in June even as they hold the top two spots. Four of June’s ten entries, including @ericsfindss, @natiscart, @kid.shops, and @be.lush, drop off the list entirely, replaced by four first-time entrants: @styledbylilea, @kajsa.ziebell, @kevin.finds, and @alreviews0. The No. 10 threshold falls below $1 million for the first time in the period tracked.
Data from Kalodata
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