Whisker, the connected cat care company behind Litter-Robot, has launched an official TikTok Shop storefront, opening the first phase of what it calls a broader social commerce strategy. U.S. customers can now buy the Litter-Robot 4, Litter-Robot EVO and select bundles through the company’s storefront on TikTok Shop.

The launch is the initial step in a rollout that will expand into creator partnerships, affiliate content, livestream shopping and platform-native educational content, according to the company’s announcement. Whisker reports selling more than 2 million robots worldwide.

“For Whisker, TikTok Shop is a natural extension of how people already discover and learn about our products,” said Whisker CMO Hew Loyd. “People don’t buy a Litter-Robot on impulse. It’s a considered decision. They spend time watching demonstrations, comparing experiences, and hearing from other cat parents before deciding it’s right for them. TikTok Shop allows us to support that journey from education to purchase in a way that’s authentic, seamless, and convenient.”

The company pointed to research commissioned by TikTok Shop and conducted by GlobalData in May 2026 showing that 66% of U.S. TikTok Shop users discovered a new brand on the platform, and nearly 90% of those who discovered a new brand made a purchase within a month.

Whisker’s TikTok presence has grown sharply ahead of the storefront launch. The company said impressions rose from fewer than 500,000 during the first seven months of 2025 to more than 155 million over the same period in 2026, while engagements grew from 11,000 to more than 400,000 year-over-year.

Whisker’s plan to lean on creator partnerships, affiliate content and livestream shopping applies TikTok Shop’s discovery-to-purchase model to a higher-consideration, higher-priced product.

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