Dhar Mann Studios and Invisalign have reached more than 70 million total views globally on their ongoing partnership, which combines branded storytelling, an experiential activation, and a direct giveback to an individual, according to the companies.

The most recent phase of the partnership centered on an experiential casting event called “Next Dhar Star,” held at Dhar Mann Studios’ Burbank facility. The activation included carnival games, free food, prizes, and talent showcases for attendees auditioning for the studio. Invisalign integrated its brand through a “smile cam” station, where attendees could get a professional casting headshot taken and preview what their smile could look like with Invisalign treatment.

Alongside the casting event, Dhar Mann Studios and Invisalign surprised a 10-year-old named Gwen, who had experienced severe bullying over a gap in her teeth, with complimentary Invisalign treatment. The brands also provided her family with $1,000 in immediate financial relief following recent job losses that had made orthodontic care unaffordable.

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The campaign reflects an approach Dhar Mann Studios has applied more broadly to brand partnerships: building a single thematic idea, in this case confidence, across multiple formats that include narrative content, in-person experiences, and real-world giveback components rather than confining the partnership to video alone.

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