Fashion influencer Jayda Cheaves has signed with WME for representation following her departure from The Team, the agency formerly known as Wasserman, according to The Hollywood Reporter.

Cheaves had signed with Wasserman in January 2026. The firm subsequently rebranded as The Team amid a formal sales process before she parted ways with the agency. WME will seek to expand her business portfolio and leverage a social media presence that includes 8.4 million Instagram followers, 4.7 million on TikTok, and more than 400,000 on YouTube.

Cheaves serves as CEO of several consumer brands, including Waydamin, Jayda Cheaves Beauty, Fidele Clothing, and Girl Wipes. She has also collaborated with fashion labels including Savage x Fenty, PrettyLittleThing, and True Religion. She hosts the podcast “Act Normal” and has appeared in the BET+ reality series “The Impact: ATL,” “Bid For Love,” and the Amazon Prime documentary “My Time Now.”

WME will seek to convert Cheaves’ platform into new consumer and entertainment opportunities.

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