Instagram is testing new ways for users to access and adjust “Your Algorithm,” the feature that lets people specify which topics they want to see more or less of in their feeds. Instagram Head Adam Mosseri outlined the tests in an Instagram post, showing several concepts the company is exploring to make the tool more visible across the app.

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A post shared by Adam Mosseri (@mosseri)

The examples in his post include pulling down in the main feed to surface the Your Algorithm menu, swiping up from a Reel to bring up a similar customization prompt, and buttons beneath individual Reels that let users indicate whether they want to see more or less content like it. 

Mosseri described the goal as embedding the feature more deeply into the everyday experience of using the app rather than leaving it as a setting users have to seek out. “We want to evolve Your Algorithm from a setting to something that feels central to your experience on Instagram,” he wrote, adding that the concepts are at different stages of readiness: “Some of this is testing now, some is coming soon, some might not work.”

A Yearlong Build-Out

Instagram launched Your Algorithm in December 2025, initially for Reels in the United States, with a broader English-language rollout to follow. The tool lets users add or remove interests, adjust how heavily certain topics appear, and reset their recommendations outright. 

“Instagram’s transparency feature isn’t about empowering users; it’s about offloading liability,” Nii Ahene, founder of Net Influencer, said in December, arguing that explicit interest declarations give Meta cover if recommendation issues or filter bubbles draw scrutiny later.

The access point tests Mosseri previewed extend that same logic further into the core feed experience rather than introducing a new underlying system. Ahene has also pointed to the broader pattern this fits into, noting that Instagram, TikTok and YouTube now all run on explicit interest modeling, which shifts where creators and brands need to compete. “When everyone has the same distribution model, the competitive edge shifts to monetization tools, audience ownership, and off-platform diversification,” he said.

Mixed Reception

The response to Mosseri’s post suggests a portion of Instagram’s user base wants something different from what the company is building. The most-liked comments on the post pushed back on algorithmic personalization altogether in favor of a feed organized around accounts users already follow. 

“WE JUST WANT OUR ALGORITHM TO SHOW THE PPL WE FOLLOW,” one user wrote, a sentiment echoed throughout the replies.

Mosseri framed the broader ambition for the tool as conversational rather than configurational, writing that Instagram wants the algorithm “to feel like something you talk to rather than something that happens to you.” None of the concepts shown have a confirmed rollout date.

Source: TechCrunch

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